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PROMOTION:

Introducing the VIITA TITAN HRV Smartwatch

As a specialist in wearables with a longstanding passion for high-quality watches, Martin Konrad (CEO of VIITA Watches) noticed something: There are no smartwatches made using high-grade materials like titanium, ceramic, and sapphire crystal, or smartwatches featuring a water resistance of up to 10 ATM. For Konrad and his team, it was clear that a watch had to...

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Oct 11, 2018 by WatchTime

Promotion

Baume & Mercier’s new Clifton Baumatic: Lengthened Service Intervals

A mechanical watch movement is a complex mechanism comprising numerous mobile miniature components. Their perpetual interaction results in friction and wear ultimately influencing the smooth running of the movement. This is one of the reasons why watches have to be returned for regular service. The new Clifton Baumatic from Baume & Mercier with the maison’s...

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Oct 15, 2018 by WatchTime

PROMOTION

An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today

Gate to success: in 2011, TAG Heuer became the official timekeeper of the Grand Prix in Monaco, the most glamorous event in the Formula One racing calendar. An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today The chronograph was given its own manufacture caliber in the new millennium. Now under...

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Oct 8, 2018 by WatchTime

PROMOTION:

The All-New Arctic Sport: E.C. Andersson’s Most Legible Watch Yet

E.C. Andersson Watch Co. is on the frontline of bold Scandinavian watch design, using sophisticated clear-cut lines merged with a progressive attitude. That’s particularly evident in the all-new Arctic Sport, the third iteration of the Calypso collection. The Calypso Arctic Sport is made with the dark Scandinavian winter in mind, targeted to outdoorsmen that often...

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Oct 5, 2018 by WatchTime

POLL:

Vote on the Winner of WatchTime Wrist Shot Contest #2

Capping off another successful WatchTime Wrist Shot Contest submission period, here are our top 10 images of the 300-plus wrist shots submitted to us through e-mail and Instagram over the past two weeks. Please vote on what you think is the best image based on composition, creativity, and image quality. The top five finishers will receive...

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Oct 9, 2018 by WatchTime

PROMOTION:

LENVINO Watch Co. Launches the “Tour Collection 02”

Lenvino Watch Co., launched in Hong Kong in January 2017, is described by its founders as “a group of watch addicts with the passion and constancy of traditional watch craftsmanship” who aim to “awaken people’s minds about the core function of a watch.” In 2017, the microbrand launched its first Kickstarter campaign to fund the...

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Oct 4, 2018 by WatchTime

Promotion

Baume & Mercier’s new Clifton Baumatic: Protected against Magnetic Fields.

Various objects in our everyday life constantly emit magnetic fields that can potentially influence the accuracy of a mechanical watch. The Clifton Baumatic from Baume & Mercier with the maison’s first in-house mechanical self-winding calibre, the Baumatic BM12-1975A, is offering significantly better protection against magnetic fields, without having to hide the state-of-the art movement in...

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Oct 1, 2018 by WatchTime

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

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Oct 9, 2018 by WatchTime

PROMOTION

Inside Armin Strom: Meet Serge and Claude

The two leading men behind Swiss skeleton-watch specialist Armin Strom — founders Serge Michel and Claude Greisler — are being encouraged to enter the limelight. And that’s a good thing.

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Sep 14, 2018 by WatchTime

PROMOTION

The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996

After an eleven-year hiatus, the Heuer Carrera chronograph returned in 1996 as a high-fidelity re-edition original Carrera from 1963/64. Only the name “Carrera” was missing on the dial because of a conflict between brands. The reproduction encased hand-wound Lemania Caliber 1873. The first Heuer Carrera chronographs were still equipped with Valjoux Caliber 72. Back...

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Sep 11, 2018 by WatchTime

PROMOTION:

In the Metal: G-SHOCK Debuts a Connected Watch with a Carbon Bezel

G-SHOCK has unveiled its latest technical innovation with the most recent update to the G-STEEL Line: the GSTB100XA-1A with Carbon Bezel. First announced back in June at Couture Time in Las Vegas, the GSTB100XA-1A links to your smartphone through the use of Bluetooth Low Energy (BLE) for greater accuracy and the support of a powerful network....

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Sep 7, 2018 by WatchTime

PROMOTION

The New Baumatic: Performance Based on Customer Insights

In January 2018, Baume & Mercier unveiled a surprising new caliber in a new timepiece at a very attractive price-point: the Baumatic BM12-1975A caliber will be exclusively available in the new Clifton Baumatic watch from September 2018 on, with prices starting at $2,750. What makes this release so remarkable is the fact that Baume &...

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Sep 3, 2018 by WatchTime

PROMOTION

Formex Unveils COSC-Certified Automatic Chronometer Below $700

When something sounds too good to be true, it very often is; however, there are those occasions when it’s worth taking a closer look. Formex, known for its rugged watches, is about to launch a mechanical timepiece, with a decorated, automatic Swiss Made movement that is officially COSC-certified. With the Essence, Formex brings a top-quality mechanical chronometer with a very affordable price tag.

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Aug 27, 2018 by WatchTime

PROMOTION

A Collector’s Talking Piece: Formex Swiss Watches

Here’s why my new Formex watch made my (every) day: An unaltered customer review by Robert Block, California, USA – software executive and passionate watch nerd...

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Jul 6, 2018 by WatchTime

PROMOTION:

E.C. Andersson Calypso – Soon to be Sold Out

E.C.Andersson Watch Co. just ended a 21-day pre-order special for the Calypso timepiece on its website, and it’s almost completely sold out. A successful release was expected, but the brand didn’t imagine it going over this well. Although the Calypso collection isn’t yet “in stock,” only 15 Calypso Premium watches are left to order out...

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Jul 5, 2018 by WatchTime

PROMOTION:

G-SHOCK Combines Durability with Connectivity in the MTG-B1000

Just in time for the peak of summer, G-SHOCK has returned with a new product launch focused on bridging the gap between connectivity and high-performance durability. The MTG-B1000 fits seamlessly into the brand’s catalog of analog timepieces with connected capability. The real news here, however, is that this watch is the first MT-G with Smartphone...

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Jul 1, 2018 by WatchTime

PROMOTION

E.C.Andersson Launches New E.C.A Calypso Starting at $450

E.C.Andersson released the Calypso Premium watch with success just three month ago. Aimed at whom the brand describes as “the very pickiest enthusiasts,” it was positioned as a true high-end watch that would bring E.C.Andersson into a new segment — equipped with a reliable, automatic Swiss movement, the ETA 2824-2; regulated in-house to COSC chronometer...

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Jun 8, 2018 by WatchTime

PROMOTION

LIV Watches’ “Breakthrough” Campaign Launches Four Limited-Edition Watches

LIV Watches is a direct-to-consumer microbrand founded in 2014, whose stock-in-trade is “crafting durable Swiss timepieces built to suit the modern man.” The first watch the company launched on Kickstarter was the GX1, at the end of 2014, which was fully funded within the first 11 hours. Just over a year later, another Kickstarter campaign...

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May 31, 2018 by WatchTime

COUTURETIME 2018:

Gucci Introduces a New Automatic Timepiece Collection for 2018

Gucci is enriching its men’s offering with five innovative new 40 mm automatic watches. Two of the new Swiss Made timepieces come with a GMT function, with an additional hour hand in the shape of a snake for tracking time in a second time zone. Showing a high level of craftsmanship, one features a yellow...

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May 30, 2018 by WatchTime

PROMOTION

The 80’s: A Legendary Caliber, the Lemania Carrera Chronograph

Heuer Carrera 5100 Lemania Chronograph: Piaget and the movement manufacturer Nouvelle Lémania acquired Heuer in 1983. The Carrera was now equipped with the new co-owner’s automatic Caliber Lémania 5100. Two distinguishing features are the orange, readily legible, centrally axial, aircraft-shaped minute-hand and the 24-hour display at “12 o’clock.” A Legendary Caliber: the Lemania Carrera...

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May 21, 2018 by WatchTime

PROMOTION

NOMOS Glashütte Updates Its Icons With New Neomatik Date Caliber

NOMOS Glashütte has managed to develop its classic watches further by adding an entirely new caliber: neomatik date. NOMOS Glashütte presented its newest in-house built caliber at Baselworld 2018: neomatik date (DUW 6101). The watchmaking company has equipped three NOMOS icons — Tangente, Orion, and Ludwig — with this new caliber and created a tailor-made...

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May 17, 2018 by WatchTime

PROMOTION

Lenvino Watch Co. Launches the Lecronos “Race for Vintage” Collection

Lenvino Watch Co., launched in Hong Kong in 2017, is described by its founders as "a group of watch addicts with the passion and constancy of traditional watch craftsmanship" who aim to "awaken people’s minds about the core function of a watch." In 2017, Lenvino launched its first Kickstarter campaign to fund the World’s First Minimalist Design Rectangular Tourbillon Watch. On the heels of its success, it returns to Kickstarter to introduce the new Lecronos collection.

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May 3, 2018 by WatchTime

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