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America's no. 1 watch magazine

Rado Adds a Splash of Summer Color to the DiaStar Original Skeleton - A July skeleton

Rado brightens up the DiaStar Original Skeleton with three colorful limited editions. Produced in runs of 555 pieces each, the new models combine vibrant summer hues with a fully skeletonized movement and the unmistakable design of one of the brand’s most enduring icons.
3 minutes

Jaeger-LeCoultre Introduces a More Compact Polaris Date

The latest Polaris Date retains the collection’s signature sporting elegance while introducing a new 40mm case designed for enhanced comfort and everyday versatility.
3 minutes
Nomos Glashütte Welcomes Summer with the Ahoi neomatik sky and sand - Summer-inspired, beach ready
As summer is in full swing in the Northern Hemisphere, Nomos Glashütte once again expands its nautical-inspired Ahoi collection. The new Ahoi neomatik sky and Ahoi neomatik sand combine sporty functionality with fresh seasonal colors, offering versatile companions for life on and off the water.
3 minutes
Laco Introduces the Frankfurt 40 GMT in a More Compact Size - New new GMT-equipped pilot
The award-winning pilot's GMT watch is now available with a 40mm case while retaining its full functionality and travel-ready design.
3 minutes
Seiko and Rowing Blazers Reprise Their Much Hyped Collaborations - In a fourth edition, the new collab leans into the original's popular Rally Diver design.
The fourth Seiko 5 Sports collaboration with Rowing Blazers and Wind Vintage revisits the cult-favorite Rally Diver in vivid blue and green, two case sizes, and larger—but still limited—runs of 2,500 pieces each.
4 minutes
Jul 9, 2026

The Cartier Generation: The End of the Sports Watch Monoculture

Why Gen Z is embracing Cartier and why stainless-steel sports watches are no longer the symbol of success.
6 minutes
Jul 8, 2026

Meet the Robot Legends LE Josef Mašín - A tribute to courage, freedom, and time

The Czech independent watchmaker launches the first model in its new Legends collection, honoring resistance fighter Josef Mašín with an eight-day movement and a design rich in historical symbolism.
3 minutes

It's a Date: Seven Notable Date Complications - The world's most practical complication

In watchmaking, any function beyond telling time is a complication, and the date is one of the oldest and most useful. From simple displays to complex calendars, explore how brands interpret the world’s most practical complication.
6 minutes
Jul 8, 2026

Oris Gives the Divers Date a Vintage-Military Twist - Olive-green, field-watch-inspired flavor

With the new olive-green Divers Date, Oris adds a field-watch-inspired flavor to its classic dive watch lineup. The 39mm automatic diver pairs military-tinged color cues with a ceramic bezel, 200-meter water resistance, and two straps.
3 minutes

Introducing the Straum Jan Mayen Frozen Metal Titanium - The Norwegian microbrand's first integrated titanium bracelet, with a blast of icy vibes

The Norwegian nature that inspires Straum dials manifests as a chilly treatment in all lightweight titanium.
4 minutes
Jul 6, 2026

When Heritage Designs the Future: A Spotlight on Ferdinand Berthoud - How an 18th-century chronometer legacy shapes one of modern haute horlogerie’s most uncompromising brands

Ferdinand Berthoud is a young brand with a lot of heritage and uses that combination to the fullest to achieve new heights in haute horlogerie.
5 minutes
Jul 6, 2026

Corum Revives the Coin Watch for America’s 250th Anniversary with 50 State-Inspired Editions - 50 states, 50 designs

To celebrate the 250th anniversary of the United States, Corum reimagines its historic Coin Watch in a collection of 50 state-themed editions. The Heritage Coin collection comprises 250 watches in total and pays tribute to both American history and one of Swiss watchmaking’s most recognizable designs.
3 minutes

Red, White, & Blue: Watches Celebrating America’s 250th Anniversary - The Semiquincentennial, say that five times fast

From Swiss-made chronographs honoring the Semiquincentennial to American military-inspired field watches and a heritage-driven Benrus's limited edition and a tribute from Britain, these timepieces mark 250 years of American history through craftsmanship, symbolism, and patriotic design.
8 minutes

Interviews

The History and Evolution of the Omega Seamaster - A decade-by-decade look
From its postwar beginnings to the depths of the modern Ultra Deep, the Omega Seamaster has evolved through decades of shifting technology, culture, and design. This feature from our Special Design Issue traces how one collection adapted to each era while remaining unmistakably a Seamaster.
5 minutes
Jul 3, 2026
A Closer Look at Skeletonized Watches - A Spotlight
Showing what is happening inside a mechanical watch gives new appreciation to the art of watchmaking, when less is actually more.
6 minutes
Jul 3, 2026
Perfect For Her: A Closer Look at Six Women's Watches
Today’s women’s watches appeal to those who want a special timepiece that suits them exactly. Offering sparkle and brilliance not found on men’s watches or a special fit for a slender wrist, these models are also a perfect holiday gift.
5 minutes
Jul 2, 2026
Bremont Celebrates Henley Royal Regatta with Limited-Edition Terra Nova HRR Chronograph - Ready to row
Limited to 150 pieces, Bremont's latest Terra Nova Chronograph honors its role as Official Timing Partner of the Henley Royal Regatta with a regatta-inspired stroke counter, distinctive blue-and-white colorway, and a 62-hour automatic movement.
3 minutes
Louis Erard Adds to 2340 Collection with the Mauve and Forest Editions - A distinct display of minimalism
Louis Erard expands its 2340 collection with the new Mauve and Forest editions. Integrated design, lightweight materials, and distinctive textured dials define the latest additions.
3 minutes

Mauron Musy Introduces the MU09 NODE° to the U.S. Collector Community - A closer look at Mauron Musy’s U.S. debut for the MU09 NODE°

The Swiss independent brought its new micro-rotor watch to collectors in New York and Miami as it looks to build a deeper presence in the American market.
5 minutes

Longines Refreshes the Conquest Heritage Central Power Reserve - Now equipped with a light blue opaline dial

Longines expands its Conquest Heritage Central Power Reserve collection with a refined light blue opaline dial, available on a bracelet or gray leather strap. The vintage-inspired model showcases one of the brand’s most distinctive complications: a central rotating-disc power reserve display first introduced in 1959.
3 minutes

Sponsored: Bulova’s Lunar Pilot “Black Hole” Brings the Collection to 41mm - The most wearable Lunar Pilot yet

Bulova brings the Lunar Pilot collection to a smaller 41mm case with the limited-edition “Black Hole,” a matte-black chronograph rooted in one of the most compelling chapters of the brand’s Apollo 15 history.
4 minutes

Doxa Revives the SUB 200 T.GRAPH - One of the earliest dive chronographs returns to the market

Nearly six decades after its debut, Doxa brings back one of the earliest dive chronographs. The new SUB 200 T.GRAPH II arrives with refined proportions, a Sellita automatic chronograph movement, and an expanded lineup that includes a new Caribbean Blue dial.
3 minutes
The Myth of the "Grail Watch" - Dream watch or the thrill of the hunt?
Why some watches are pursued for a lifetime – and why the hunt often means more than ownership.
6 minutes
Jun 29, 2026
WatchTime New York Returns to Gotham Hall October 16–18, 2026 - Tickets on sale now
The three-day collector event returns to Manhattan with VIP programming, brand presentations, hands-on access, and the over thirty incredible watchmakers.
4 minutes
Jun 26, 2026
Rado Expands Captain Cook Collection with Blue High-Tech Ceramic Chronograph - Metallic sheen, no metal
Rado introduces a striking new blue edition of its Captain Cook High-Tech Ceramic Chronograph. Combining a deep-blue dial and ceramic bezel with a plasma high-tech ceramic case, the latest model blends dive-watch capability with contemporary materials and refined aesthetics.
3 minutes
Jun 26, 2026
Marteau & Co Just Proved Its Maker's Fee Is More Than Just a Nice Idea - The Heat Wave auction results
The Geneva auction house's third sale sold every lot, broke records for Kari Voutilainen and Vianney Halter, and showed that its watchmaker-first model can bring out serious watches and serious bidding.
5 minutes
Jun 25, 2026
Blancpain Expands the Villeret Collection with New 38 mm Ultraplate and Compact Moon Phase Models - An elegant salmon
Blancpain introduces a new 38mm version of its Villeret Ultraplate, including the collection’s first-ever salmon dial, alongside new 29.2mm Villeret Phases de Lune models. The latest additions bring the refined design updates unveiled in 2025 to smaller case sizes while retaining the collection’s hallmark elegance.
4 minutes
Jun 25, 2026
The Favre Leuba Deep Raider Revival Returns in Bold Orange - Vivid, orange, and ready for the deep
Favre Leuba expands its Deep Raider Revival line with a vivid orange edition that reinterprets the brand’s 1970s dive watch heritage, pairing vintage inspiration with modern mechanical performance and 300 meters of water resistance.
4 minutes
Jun 25, 2026
Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars
Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
3 minutes
Jun 25, 2026
Embracing Summer: Meet the Two New Bulgari Bulgari Aluminium Watches - Lightweight materials combined with distinctive Italian design
Bulgari expands its sought-after Bulgari Bulgari Aluminium collection with two fresh summer-ready models. Presented in a striking monochrome white version and a limited-edition blue-dial variant, the lightweight sports watch continues to blend Italian design flair with Swiss watchmaking expertise.
3 minutes
Jun 25, 2026
In the Vulcain Cricket Titan, the President’s Watch Finds a New Voice - A new chapter in the story of its time-honored alarm watch
For the first time, the Vulcain employs titanium for key movement components, enhancing not only comfort and performance but also the unmistakable sound that has defined the Cricket for nearly eight decades.
3 minutes
Jun 24, 2026
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