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America's no. 1 watch magazine

Louis Erard Adds to 2340 Collection with the Mauve and Forest Editions - A distinct display of minimalism

Louis Erard expands its 2340 collection with the new Mauve and Forest editions. Integrated design, lightweight materials, and distinctive textured dials define the latest additions.
3 minutes

Mauron Musy Introduces the MU09 NODE° to the U.S. Collector Community - A closer look at Mauron Musy’s U.S. debut for the MU09 NODE°

The Swiss independent brought its new micro-rotor watch to collectors in New York and Miami as it looks to build a deeper presence in the American market.
5 minutes
Perfect For Her: A Closer Look at Six Women's Watches
Today’s women’s watches appeal to those who want a special timepiece that suits them exactly. Offering sparkle and brilliance not found on men’s watches or a special fit for a slender wrist, these models are also a perfect holiday gift.
5 minutes
Jul 2, 2026
Longines Refreshes the Conquest Heritage Central Power Reserve - Now equipped with a light blue opaline dial
Longines expands its Conquest Heritage Central Power Reserve collection with a refined light blue opaline dial, available on a bracelet or gray leather strap. The vintage-inspired model showcases one of the brand’s most distinctive complications: a central rotating-disc power reserve display first introduced in 1959.
3 minutes
Sponsored: Bulova’s Lunar Pilot “Black Hole” Brings the Collection to 41mm - The most wearable Lunar Pilot yet
Bulova brings the Lunar Pilot collection to a smaller 41mm case with the limited-edition “Black Hole,” a matte-black chronograph rooted in one of the most compelling chapters of the brand’s Apollo 15 history.
4 minutes

H. Moser & Cie. Introduces the Endeavour Flyback Chronograph Dual Time Date - Three complications, one intuitive display

Combining a flyback chronograph, dual-time display, and date indication, H. Moser & Cie.’s latest Endeavour model showcases remarkable mechanical complexity through an exceptionally clean and intuitive design.
3 minutes

Doxa Revives the SUB 200 T.GRAPH - One of the earliest dive chronographs returns to the market

Nearly six decades after its debut, Doxa brings back one of the earliest dive chronographs. The new SUB 200 T.GRAPH II arrives with refined proportions, a Sellita automatic chronograph movement, and an expanded lineup that includes a new Caribbean Blue dial.
3 minutes

Grand Seiko Renews the Evolution 9 Collection - New dials, better bracelets, and U.F.A. Spring Drive accuracy

Grand Seiko is renewing the core Evolution 9 Collection with nine updated references, revised nature-inspired dials, improved bracelets, micro-adjust clasps, and broader use of its ±20-seconds-per-year Spring Drive U.F.A. Caliber 9RB2.
6 minutes

Movado Celebrates 145 Years of Swiss Watchmaking with the Heritage Kingmatic and Alta Centurion - Sponsored

Founded in La Chaux-de-Fonds in 1881, Movado celebrates its 145th anniversary with two new releases: the revived Heritage Kingmatic and the contemporary Alta Centurion chronograph.
4 minutes
Jun 30, 2026

Rado Expands Captain Cook Collection with Blue High-Tech Ceramic Chronograph - Metallic sheen, no metal

Rado introduces a striking new blue edition of its Captain Cook High-Tech Ceramic Chronograph. Combining a deep-blue dial and ceramic bezel with a plasma high-tech ceramic case, the latest model blends dive-watch capability with contemporary materials and refined aesthetics.
3 minutes
Jun 26, 2026

Marteau & Co Just Proved Its Maker's Fee Is More Than Just a Nice Idea - The Heat Wave auction results

The Geneva auction house's third sale sold every lot, broke records for Kari Voutilainen and Vianney Halter, and showed that its watchmaker-first model can bring out serious watches and serious bidding.
5 minutes
Jun 25, 2026

Blancpain Expands the Villeret Collection with New 38 mm Ultraplate and Compact Moon Phase Models - An elegant salmon

Blancpain introduces a new 38mm version of its Villeret Ultraplate, including the collection’s first-ever salmon dial, alongside new 29.2mm Villeret Phases de Lune models. The latest additions bring the refined design updates unveiled in 2025 to smaller case sizes while retaining the collection’s hallmark elegance.
4 minutes
Jun 25, 2026

Interviews

The Favre Leuba Deep Raider Revival Returns in Bold Orange - Vivid, orange, and ready for the deep
Favre Leuba expands its Deep Raider Revival line with a vivid orange edition that reinterprets the brand’s 1970s dive watch heritage, pairing vintage inspiration with modern mechanical performance and 300 meters of water resistance.
4 minutes
Jun 25, 2026
Bell & Ross and S.T. Dupont Celebrate the Art of Cigars with the BR-05 Chrono - A special model inspired by the world of premium cigars
Bell & Ross partners with French luxury house S.T. Dupont for a special edition of the BR-05 Chrono inspired by the world of premium cigars. It comes in a two-tone case complemented by a dial in warm tobacco tones.
3 minutes
Jun 25, 2026
Embracing Summer: Meet the Two New Bulgari Bulgari Aluminium Watches - Lightweight materials combined with distinctive Italian design
Bulgari expands its sought-after Bulgari Bulgari Aluminium collection with two fresh summer-ready models. Presented in a striking monochrome white version and a limited-edition blue-dial variant, the lightweight sports watch continues to blend Italian design flair with Swiss watchmaking expertise.
3 minutes
Jun 25, 2026
In the Vulcain Cricket Titan, the President’s Watch Finds a New Voice - A new chapter in the story of its time-honored alarm watch
For the first time, the Vulcain employs titanium for key movement components, enhancing not only comfort and performance but also the unmistakable sound that has defined the Cricket for nearly eight decades.
3 minutes
Jun 24, 2026
Dynamic Design: Spotlight on Perrelet - How functionality and aesthetics go hand in hand at the unique watchmaker
Founded on the invention of automatic winding, Perrelet has built a modern design language around motion itself. From early double-rotor concepts to today’s Turbine and Peripheral collections, the brand turns mechanical function into a defining visual signature.
5 minutes
Jun 24, 2026

Amida's Digitrend Finally Gets the Lume It Deserves - A digital-mechanical throwback evolves

The Open Sapphire (OS) version of the brand's flagship product took its '70s design into the 21st century, and now it takes the concept event further with the OSII Black.
4 minutes
Jun 23, 2026

Citizen Promaster Wave Tracker: A New Eco-Drive Sailing Watch for Regattas and Life at Sea - The ocean calls

Citizen expands its Promaster Marine collection with the new Wave Tracker, an analog-digital sailing watch equipped with a regatta timer, tide graph, moon phase display, and sunrise and sunset times for 203 locations worldwide.
4 minutes
Jun 23, 2026

Arnold & Son Unveils the Perpetual Moon “Colours of the Moon” - Moonlight in new hues

Arnold & Son expands its Perpetual Moon collection with three stainless-steel limited editions. Each model combines a moon-phase display with a watchmaking first: PVD-coated mother-of-pearl is used for both the dial and the celestial backdrop.
3 minutes
Jun 23, 2026

TAG Heuer and TaylorMade Team Up on the Connected Calibre E5 Golf Watch - Built for the course, the data, and the post-round excuses

TAG Heuer and TaylorMade bring golf analytics to the wrist with a limited-edition Connected Calibre E5 featuring Strokes Gained analysis, automatic shot detection, and a co-branded Spider putter.
6 minutes
Jun 22, 2026
Blast from The Past: A Vintage Look at the Longines Signet - A historical hands-on
In the 1950s, success was celebrated by treating yourself to an elegant, diamond-set watch. One of the most precious offerings of those days was the Signet, made by Longines, which was itself a symbol of the great success the brand enjoyed.
5 minutes
Jun 19, 2026
Introducing the KUBO, a New Small-Seconds Collection from KIWAME TOKYO ASAKUSA - Sponsored
The new KUBO collection from KIWAME TOKYO ASAKUSA pairs compact 37mm proportions with lacquer dials, a Miyota automatic movement and a recessed small-seconds display inspired by the Japanese idea of a hollow or recessed space.
5 minutes
Jun 18, 2026
Master Class: Longines Reimagines the Master Collection - An enduring pursuit of excellence
Longines has unveiled a comprehensively redesigned Master Collection, introducing new models in 30mm, 34mm, 39mm, and 41mm case sizes. Updated dials, reworked cases and bracelets, and state-of-the-art automatic movements underscore Longines' enduring pursuit of elegance.
3 minutes
Jun 18, 2026
Blancpain Marks World Ocean Day with the New Fifty Fathoms Tech - Equipped with a three-hour diving bezel
73 years after creating the world's first modern dive watch, Blancpain introduces the new Fifty Fathoms Tech, featuring a three-hour diving bezel designed for extended technical dives.
4 minutes
Jun 18, 2026
Girard-Perregaux Celebrates 50 Years of the Laureato with Four Refined Anniversary Models - New dials, new case size, and a remarkable movement
Featuring enamel and solid-gold dials, a new 36mm case size, and the in-house Caliber GP4800 with a rose-gold balance bridge, the anniversary models highlight the enduring appeal of one of Swiss watchmaking’s most recognizable luxury sports watches with integrated-bracelet design.
4 minutes
Jun 17, 2026
Walking Through Glashütte, Part I: The Foundation of a Legacy - A history of watchmaking in Glashütte
Glashütte’s journey to becoming Germany’s watchmaking capital reads like a good novel. It is a story where tremendous effort and risk go hand in hand but where resilience is eventually rewarded, only to have to do it all over again.
6 minutes
Jun 17, 2026
Hublot's Big Bang Summer Editions Get Ceramic Colors Right - Enough to make even skeptics smile
With matte ceramic in compellingly precise colors, a pair of 42mm Big Bang Unico watches headline Hublot's vibrant summer releases.
3 minutes
Jun 17, 2026
Ulysse Nardin Reimagines the Freak X for Its Next Chapter - Marking 25 years of the Freak
Celebrating both its 180th anniversary and the 25th anniversary of the Freak, Ulysse Nardin unveils a completely reengineered Freak X. Smaller, more refined, and equipped with an all-new manufacture caliber, the latest generation brings one of watchmaking's most unconventional icons closer to everyday wear.
4 minutes
Jun 17, 2026
Photo Recap: WatchTime Collectors’ Event at Nashville Watch Fair with King Jewelers - A photo report from WatchTime’s collectors’ evening with King Jewelers in Nashville, Tennessee
WatchTime joined King Jewelers in Nashville for an evening of watches, cocktails, and collector camaraderie during the 18th Annual Nashville Watch Fair.
2 minutes
Jun 16, 2026
Seiko Prospex Celebrates Two Diving Milestones with New PADI Anniversary Turtle - A new Turtle to the scene
Marking 60 years of PADI and a decade of partnership with Seiko Prospex, Seiko introduces a limited-edition Turtle diver featuring exclusive anniversary colors, a ceramic bezel, and the proven 4R36 automatic movement.
4 minutes
Jun 16, 2026
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