Discover the history of TAG Heuer as a timing partner of the racingworld and relieve some of the most legendary stages from motor racing history in our sponsored article series.
For example:
The Mexican rally Carrera Panamericana inspired Jack Heuer to create the first motorsport chronograph: the Heuer Carrera.
The Heuer Carrera is more intimately associated with auto racing than any other wristwatch. Now this iconic chronograph celebrates its 55th birthday. Learn more >>>
The 70s: Another Golden Era for the Heuer Carrera
The gold Carrera chronograph, which was given to each Ferrari driver in the Formula One race, became a symbol of the natural symbiosis at Heuer between timekeeping and auto racing. Learn more >>>
The 80’s: The Lemania Carrera Chronograph
The Eighties were a decisive decade for the future of Heuer: the TAG corporate group assured the future of the prestigious brand. Heuer became TAG Heuer and the Carrera chronograph was reborn with a new movement. Learn more >>>
TAG Heuer’s chronographs enjoyed greater success in the mid 1990s than ever before, but there was a growing demand for historical flair. The result was a high-fidelity replica of the Carrera from 1964. Learn more >>>
The TAG Heuer Carrera from 2000 to Today
The chronograph was given its own manufacture caliber in the new millennium. Learn more >>>
2018: TAG Heuer’s Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer
At Baselworld 2018, TAG Heuer launched the Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer, a limited edition with a rare stamp of excellence celebrates the chronograph’s 55th anniversary. Learn more >>>