Citizen: coverage of Citizen watches including the Citizen Eco-Drive watch and more Citizen watch updates. Citizen watches are among the most popular watches in the affordable watches category. Citizen fans: scroll down to read more about Citizen watches, Citizen news, updates about the latest Citizen watch and other Citizen watch updates. The Citizen Watch Authority: WatchTime.

Dive Watch Review: Citizen Promaster 1000 M Professional Diver

Citizen Promaster 1000M Professional Diver

A while back, our editors went 11 feet under water to test various divers’ watches for legibility, ease of use, and toughness in actual diving conditions. One of these watches, all of whose test results were revealed in WatchTime’s December 2012 issue, was the Citizen Promaster 1000 M Professional Diver. … [Read more...]

The History of Citizen Watch Company: Discover the Rise of Citizen Watches


Citizen Watches - A History of the Citizen Watch Company Download this FREE article from the WatchTime Magazine archives and become an expert historian on Citizen watches! This FREE download documents the story of Citizen’s rise, from a small experimental producer of mechanical pocketwatches, to a primary player in the quartz-watch revolution that rocked the watch world in the 1970s and … [Read more...]

5 Personalized Watches Made for World Champion Athletes

Kobe Bryant - Hublot watch

This weekend, we brought you the news of the new, limited-edition Audemars Piguet watch made for Miami Heat star LeBron James. With the new timepiece, the NBA's "King James" joins an elite fraternity of athletes who have not only won a world championship in his sport but also boast a watch made specifically for him. Here are five more. … [Read more...]

Facetime July 20

Jerry Tamilia and son Alec Tamilia on a Royal Caribbean cruise in the southern Caribbean en route to St. Kitts. Jerry is wearing an IWC Seven Days Power Reserve Ref. IW500109, and Alec is wearing a Citizen EcoDrive Endeavor CA0440-51E.

Welcome to another installment of Facetime! Thanks to Jerry Tamilia, Steven Sion, and Hector Martinez for the great pictures! As always, if you would like to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to We’ll also select the most popular weekly photos every two months and … [Read more...]

Watch Brand Ambassadors at Australian Open

Audemars Piguet ambassador Novak Djokovic celebrates his victory.

While the WatchTime crew was checking out new watches at the Geneva fairs, the world's top tennis players were vying for championships at the Australian Open in Melbourne. This year, three watch brands were represented among the four finalists for the men's and ladies' titles. The men's final saw a battle between Audemars Piguet and Rado as their brand ambassadors Novak Djokovic (AP) and Andy … [Read more...]

Victoria Azarenka Joins Citizen


Citizen Watch Company, which several years ago signed an endorsement deal with New York Giants QB Eli Manning, has now added tennis player Victoria Azarenka, the #1 player on the WTA Tour, as its newest international "brand ambassador." After winning two medals for her native Belarus in the Olympics, Azarenka heads to the U.S. Open as the top seed. This year’s U.S. Open marks Citizen’s 20th … [Read more...]

Facetime August 4

Cassandra Perrone sent us this picture of her watch-loving family's vacation in Napa, CA, where they celebrated her parents' 60th birthdays at Auberge du Soleil. From left to right we have Victoria Perrone wearing a Rolex Oyster Perpetual Datejust with pink and diamond face, Nick Genovese wearing a Citizen Eco Drive Titanium Sport, Barbara Perrone wearing a Michele Large Format Black Face Chronograph with diamond bezel, Bill Perrone wearing a Panerai Luminor Marina, Cassandra Perrone wearing a Rolex Oyster Perpetual Datejust with diamond bezel and mother of pearl & diamond Face, and Clark Mikus is wearing a Tag Heuer Link Calibre 16 Automatic Chronograph.

Happy August, and welcome to another installment of Facetime! As always, if you’d like to be featured here, in our magazine, Pinterest, and our other social networks, send us a hi-res pic (at least 1mb) with your at … [Read more...]

Million-Dollar Club: What Watch Brands Spent the Most on Advertising in 2011?

Rolex/Chanel/BellRoss/Omega graphic

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. … [Read more...]

Giant of Time: Eli Manning Gets His Own Citizen Watch

New York Giants fans hoping their team goes deep into the NFL playoffs this year can only sit on the sidelines (or couch, or recliner, or high-priced stadium seat) and cheer their star quarterback Eli Manning to victory. However, a lucky few of them can do so while wearing a Citizen watch made specifically for Manning himself. … [Read more...]

Citizen Launches Official Facebook and Twitter Pages

Citizen has announced the launch of official pages on Facebook and Twitter. In coming months look for the brand to share exclusive photos and interviews with brand ambassadors, new product previews, and exciting promotions. You can like Citizen at Facebook here and follow them on Twitter here. … [Read more...]

Citizen Donates $1.3 million to Japanese Disaster Relief

Citizen is donating $1.3 million to the Japanese earthquake and tsunami disaster relief effort. Citizen Watch Company of America, Inc., (COA), encompassing the United States, Canada and the United Kingdom, has already donated $50,000 to the American Red Cross, earmarked for the Japanese effort. Citizen Holdings Co., Ltd. has announced an additional donation of one hundred million yen ($1.25 … [Read more...]

Citizen Watch Company of America President Laurence Grunstein Retires

Citizen announced today that Citizen Watch Company of America, Inc. president Laurence Grunstein will retire effective April 15, 2011. Grunstein joined Citizen as USA president in 1985. He was also appointed President, Citizen Watch Company of Canada, Ltd. in 1993 and Managing Director and CEO, Citizen Watch United Kingdom, Ltd. in 2000. … [Read more...]

Citizen Extends USTA Partnership Through 2015

The United States Tennis Association has announced a multi-year extension of their long-standing marketing partnership with Citizen Watch Company. With the current partnership agreement set to expire following the 2010 U.S. Open, this new five-year extension will keep Citizen in place as a USTA Corporate Champion and as the Official Timekeeper of the U.S. Open through the 2015 event. Citizen has … [Read more...]

Watch Sales Down Again for Japan’s Big Three

Results for the fiscal year ended March 31 show that watch sales at Japan’s Big Three watch firms slumped for the second consecutive year as the Great Recession continued to suppress demand for mid-priced watches. Nevertheless, the watch divisions at Citizen, Seiko and Casio remained profitable. For the companies as a whole, only the Citizen Group reported a profit for year; Seiko and Casio both … [Read more...]

Downturn Batters Watch Industry


The evidence is mounting that the long and bitter global recession is taking a severe toll on the Swiss watch industry. With demand for watches down nearly everywhere, Swiss watch firms are cutting production and jobs. So far this year, Swiss watch firms have laid off more than 1,000 people, according to Swiss press reports. … [Read more...]