CITIZEN

Citizen watches: WatchTime publishes coverage of many Citizen watches, which are among the most popular watches in the affordable watches category. Citizen fans: read more about Citizen's watches, Citizen watches news and other Citizen watch updates. Learn more about the Citizen Aqualand, Citizen Attesa, Citizen Automatic, Citizen Blue Angels, Citizen Nighthawk, Citizen Skyhawk, Citizen mens watches and Citizen ladies watches. The Citizen Watches Authority: WatchTime.

Dive Watch Wednesday: The Basics of the Rotating Divers’ Watch Bezel

Seiko Marinemaster bezel submerged

In the third part of this series on the basics of divers' watches, DiveintoWatches.com takes on what is probably most distinctive element of a dive watch: the rotating bezel. … [Read more...]

Which Watch Brands Spent the Most on Advertising in 2013?

Rolex/Chanel/BellRoss/Omega graphic

As we reveal in our July-August issue, on sale July 15, watch brands spent almost half a billion dollars on advertising in the U.S in 2013. The total was $492.68 million: a record high, and up 23.3 percent from the 2012 total. That figure comes from Kantar Media, which each year compiles estimates of ad spending for a range of different products. The figures for 2013 signal that the U.S. watch market is still growing, especially as Swiss luxury brands turn their sights back from China to this … [Read more...]

Dive Watch Wednesday: Bracelet Extensions vs. Flexible Straps

Rolex Sea-Dweller 4000 submerged

Depending on where you plan on diving, chances are that you will wear a wetsuit or, in some cases, even a dry suit. Both increase your wrist size substantially, which is why a dive watch usually features a deployment clasp with a divers' extension, or even comes with an extra strap piece that can be attached to the strap buckle when worn over a dry suit (e.g. the unique Citizen Promaster 1000, which has been previously reviewed by WatchTime). A regular clasp extension usually doesn’t add … [Read more...]

Watches at Wimbledon 2014: Who Wears What

Rado ambassador Andy Murray

Wimbledon 2014 rolls on, and, as many watch aficionados and tennis fans know, some of the tournament's biggest stars are also "brand ambassadors" for some watch brand or other. So which watch will we see on the wrist of the eventual men's and ladies' Wimbledon champs at the trophy presentation this year? We don't know yet, but here's a primer on which tennis players wear which timepieces. … [Read more...]

6 Personalized Watches Made for World Champion Athletes

LeBron James wearing AP watch

With the 2014 NBA and NHL Finals both kicking off this week, we at WatchTime thought it would be the perfect time to re-post (with a few updates) our article on the elite fraternity of athletes who have not only won a world championship in their sports but also boast a watch made specifically for them. Here are six notable watches of champions. … [Read more...]

WatchTime’s Top 10 Most Popular Watches on Pinterest

Omega Seamaster James Bond

Did you know that WatchTime has a Pinterest page with nearly 100 boards and more than 2,300 photos of watches, celebrity watch fans and other images? We've got boards devoted to categories such as divers' watches and tourbillons as well as dozens of individual brands from Rolex to Breguet to Greubel Forsey. Below, we count down the WatchTime pins that you've been clicking the most. Is one of your favorites among them? (And don't forget to visit our boards if you're still doing some early … [Read more...]

5 New Citizen Eco-Drive Watches from Baselworld 2014

Citizen Eco-Drive Chrono-Time

Japan's Citizen Watch Co. introduced a number of new watches at Baselworld 2014, many powered by the brand's renowned Eco-Drive solar technology, which absorbs power for the movement from sunlight. Here are five new Citizen Eco-Drive watches (prices included) that will be available in Fall 2014. … [Read more...]

Out of This World: Reviewing the Seiko Astron GPS Watch

Seiko Astron in Space

The Seiko Astron, released to great fanfare in 2012, tells time by receiving GPS signals anywhere on Earth. Was it a world-beater in our test? Click here to read our in-depth review of the Seiko Astron GPS solar watch, with original photographs by Robert Atkinson, first published in our April 2013 issue. … [Read more...]

Dive Watch Review: Citizen Promaster 1000 M Professional Diver

Citizen Promaster 1000M Professional Diver

A while back, our editors went 11 feet under water to test various divers’ watches for legibility, ease of use, and toughness in actual diving conditions. One of these watches, all of whose test results were revealed in WatchTime’s December 2012 issue, was the Citizen Promaster 1000 M Professional Diver. … [Read more...]

The History of Citizen Watch Company: Discover the Rise of Citizen Watches

WT_Spotlight_Citizen_150

Citizen Watches - A History of the Citizen Watch Company Download this FREE article from the WatchTime Magazine archives and become an expert historian on Citizen watches! This FREE download documents the story of Citizen’s rise, from a small experimental producer of mechanical pocketwatches, to a primary player in the quartz-watch revolution that rocked the watch world in the 1970s and ´80s, to the development of the Citizen Eco-Drive, a major force in the quartz watch revolution. The … [Read more...]

WatchTime’s November-December Issue is On Sale Now!

WatchTime Nov-Dec 2013 Cover

The November-December issue of WatchTime is on newsstands now (and on Nook, Kindle, and the WatchTime app for iOS and Android), featuring an exclusive watch test of the Rolex Sky-Dweller, a compendium of Rolex's watch milestones, profiles of Oris and Vacheron Constantin, and more. Click here for highlights from the issue... … [Read more...]

Facetime July 20

Jerry Tamilia and son Alec Tamilia on a Royal Caribbean cruise in the southern Caribbean en route to St. Kitts. Jerry is wearing an IWC Seven Days Power Reserve Ref. IW500109, and Alec is wearing a Citizen EcoDrive Endeavor CA0440-51E.

Welcome to another installment of Facetime! Thanks to Jerry Tamilia, Steven Sion, and Hector Martinez for the great pictures! As always, if you would like to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to photo@watchtime.com. We’ll also select the most popular weekly photos every two months and present them in WatchTime magazine.         … [Read more...]

From WatchTime Magazine: 7 “Buzz” Watches From Baselworld 2013

Tudor Heritage Chrono Blue

Every Baselworld has its "buzz" watches, new models that set fairgoers' tongues wagging, whether they're technologically advanced, unexpected from the brand that produced them, or a new twist on an old standby, In the current issue of Watchtime, on sale now, we spotlight seven of them in detail. Here is a glimpse of the timepieces that were the talk of the watch cognoscenti. … [Read more...]

WatchTime’s May-June Issue Now On Nook and Kindle

mayjunecover

For all our tablet readers: the May-June issue is now available on the Nook and Kindle! The latest issue of WatchTime features tests of the Citizen Proximity and Corum Golden Bridge. The Kindle version can be purchased at Amazon's Kindle store, and on Kindle devices and apps, for $8.95 or for a subscription of $3.33 a month, with the first 30 days free. The Nook version is available on the Nook store, and on Nook devices and apps at $8.95, or for a subscription at $3.33 a month with a … [Read more...]

WatchTime’s May-June Issue is On Sale Now!

WatchTime May-June 2013 Cover

The May-June issue of WatchTime is in stores now (and also on the iPad), featuring a test of the Cartier Calibre Chronograph, 39 new watches introduced at the Geneva watch fairs, a profile of the new Girard-Perregaux, a head-to-head test of manufacture chronographs from Jaeger-LeCoultre and Montblanc, and more. Click here for highlights from the issue... … [Read more...]

Million Dollar Club 2012: Watch Advertising at All-Time High

Top Four Watch Advertisers 2012

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads. … [Read more...]

Seconds City: Exploring La Chaux-de-Fonds

La Chaux-de-Fonds_Inside_Museum

In our March-April issue, on sale now on newsstands and for the iPad, Norma Buchanan visits the Swiss watchmaking town of Le Locle. In this feature story from our June 2009 issue, Buchanan journeys to another cradle of Swiss horology, La Chaux-de-Fonds, a town that is still, as Karl Marx described it a century and a half ago, “one giant watch factory.” … [Read more...]

Watch Brand Ambassadors at Australian Open

p150

While the WatchTime crew was checking out new watches at the Geneva fairs, the world's top tennis players were vying for championships at the Australian Open in Melbourne. … [Read more...]

Victoria Azarenka Joins Citizen

p150

Citizen Watch Company, which several years ago signed an endorsement deal with New York Giants QB Eli Manning, has now added tennis player Victoria Azarenka, the #1 player on the WTA Tour, as its newest international "brand ambassador." After winning two medals for her native Belarus in the Olympics, Azarenka heads to the U.S. Open as the top seed. … [Read more...]

Family Values: Patek Philippe’s Thierry and Philippe Stern

Thierry and Philippe Stern of Patek Philippe

Geneva’s Stern family has owned and operated Patek Philippe for 76 years. When it comes to making watches, they say, family matters. Click here to read WatchTime editor-in-chief Joe Thompson's up-close-and-personal profile of Philippe and Thierry Stern from our December 2008 issue. … [Read more...]