Sponsored: Adding Versatility in Size, Citizen Debuts 37mm Promaster


Citizen has mastered its creation of water-resistant timepieces in the decades since the debut of the Parawater in 1959, followed by the release of the Promaster collection in 1989. Gaining renown over the years, the Promaster collection is a flagship of Citizen’s dive models, balancing complex functionality with streamlined design. In its latest development of the Promaster catalog, the brand is releasing a trio of down-sized divers that are the perfect companion to a smaller wrist. In three sporty colorways, the new 37mm Promaster is bringing a versatile edge to the fan-favorite collection. 

The 37mm diameter of the new Promaster is a refreshing reiteration of the usually 44mm case. Made from steel, the hard-wearing exterior offers a to-be-expected water resistance of 200 meters. Though now smaller in size, the case maintains all of the features that have become standard for Citizen’s tool watches. Namely, the screw-down crown is characteristically situated at 4 o’clock and the unidirectional dive bezel is complete with a fully hashed, aluminum 60-minute insert. Each of the three new models has a distinct appearance, with the ref. EO2028-06L having a deep blue bezel and the ref. EO2020-08E equipped with a sleek black bezel. The ref. EO2023-00A is the most visually unique, sporting a rose-gold tone steel exterior with a gray-silver bezel. 

For the dial, Citizen maintains the strong design code that is key to the Promaster, one that omits distracting frills and instead opts for a sharp, streamlined design. The geometric indices and hands have a luminous coating that ensures their legibility in low light conditions. Each colorway has a dial that matches its bezel in color, the ref. EO2028-06L has a rich blue dial, the ref. EO2020-08E has a sporty black dial, and the ref. EO2023-00A has a dynamic silvery-gray dial. The date window is situated at 4 o’clock, conveniently adjacent to the position of the crown on the exterior of the case. 

Powering the new Promaster is the manufacture caliber E168. It uses Citizen’s proprietary Eco-Drive technology, which converts any ambient light source into a sustainable power supply. The process eliminates the need for a battery and can run for up to six months without additional light exposure when fully charged. The mechanism promises an accuracy of +/- 15 seconds per month.

Pricing for the blue ref. EO2028-06L and black ref. EO2020-08E is marked at $375, while the ref. EO2023-00A rose gold and pink model is priced at $395. All three models are presented on a polyurethane strap that is blue, black, and pink, respectively. 

To learn more, visit Citizen here



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