Featured Brand

This is WatchTime’s Featured Brand section. Here, advertisers and sponsoring brands can post updates and news about their brands and companies.

Featured Brand stories are posts written by each brand, WatchTime only acts as the curator and is not responsible for the content. Featured Brand posts are advertisements.

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Sponsored: HODINKEE Launches Revolutionary New Digital Insurance Platform for Timepieces

Ever wish that insuring your high-end timepieces was less of a hassle, without all the appraisals, receipts, and conversations with an agent who might not know a Rolex from a Timex? Thanks to the enterprising watch experts at horological media and retail platform HODINKEE, that wish is now reality. To reimagine the watch insurance experience,...

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Sep 17, 2020 by WatchTime

Sponsored: Independent Swiss Watch Brand NORQAIN Celebrates NHLPA Partnership with Limited-Edition Launch

NORQAIN's new Adventure Sport Chrono NHLPA Limited Edition is limited to 500 pieces and features unique design details that hint at the speed and thrill of professional ice hockey.

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Oct 1, 2020 by WatchTime

Promotion: Calypso Denise Date — A New Flagship in E.C. Andersson’s Popular Tool Watch Collection

The Calypso Denise, named after Jacques Cousteau’s famous submarine, has been the most popular collection in recent years from Scandinavia’s E.C.Andersson Watch Co. The model has been released in different versions, all of them leading up to the new Denise Date, a beautiful, all-inclusive tool watch. The company is releasing the watch with a 25 percent discount if ordered...

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Aug 25, 2020 by WatchTime

Promotion: CODE41 Continues the X41 Project with Launch of New X41 AeroCarbon Model

Since pre-orders for the third edition closed in November 2019, CODE41’s X41 project has already accumulated more than 4,000 new registered members on the waiting list for their next edition. With more than 1,150 pieces already sold, for a total of 5,447,531 CHF, pre-orders for Edition 4 will be launched on July 15, 2020 at...

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Jul 15, 2020 by WatchTime

BCHH Launches the Sovereign Luxury Sports Watch in Collaboration with AHCI Watchmaker John McGonigle

In 2019, Benjamin Chee Haute Horlogerie (BCHH) founder and longtime Singaporean watch collector Benjamin Chee first launched his flagship brand with a profound hunger to put Singapore on the map of haute horlogerie — not just in terms of collecting and connoisseurship, but as a center of creative watchmaking. BCHH is the ultimate expression of Benjamin Chee’s vision...

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Jun 14, 2020 by WatchTime

Promotion: Zelos Releases First Halo Model: The Mirage

Singapore watchmaker Zelos Watches has released its first halo watch model, named The Mirage. The Mirage represents the pinnacle of the company’s capabilities and is a limited edition run of 10 pieces. It exudes rarity and class, paying respects to the origins of Zelos, incorporating the spirit of engineering with exotic materials. The Mirage is...

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Jun 5, 2020 by WatchTime

PROMOTION

E.C.Andersson’s First In-House-Made Watch Offers Design Artistry and Cutting-Edge Technology

After almost two years in its development, E.C.Andersson Watch Co. is releasing its long-awaited hand-made watch. Fans of the brand have been able to follow the process from steel powder to finished watch and the result is a timepiece of exceptional craftsmanship, cutting-edge technology, and design artistry. The process can be viewed on video at...

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Apr 3, 2020 by WatchTime

PROMOTION:

Reimagining the Lost City of Atlantis: The STAGE Depth One Collection

Established in 2017, STAGE developed its first watch, aptly named PHASE ONE, and had the whole batch of them sold within an extremely short period. The brand then spent over two years in developing its new dive watch series, and is now ready to introduce it at the beginning of 2020. For this new collection,...

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Feb 15, 2020 by WatchTime

PROMOTION:

CODE41 Launches Unisex DAY41 Collection

Lausanne-based CODE41 describes itself as more a “community project” aimed “to bring enthusiasts together around a watchmaking project” than a traditional watch brand. Following that mission statement, CODE41 has announced the launch of a new line of automatic models arising from its DAY41 project, an initiative to create a ladies’ watch based on input from...

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Jan 29, 2020 by WatchTime

PROMOTION

UNDONE Honors Batman’s 80th Anniversary With Two Heroic New Titanium Editions

Hong Kong-based UNDONE, the world’s leading bespoke wristwatch label, has entered into a three-year global licensing agreement with Warner Bros., parent company of DC Comics’ Batman, the legendary costumed crime-fighter who turned 80 years old in 2019. To celebrate the anniversary of one of pop culture’s most enduring and iconic super hero characters, UNDONE has...

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Jan 17, 2020 by WatchTime

PROMOTION

Atelier Millésime Launches the Monarque Diver with Vaucher Movement

Atelier Millésime was established in 2018 by longtime Singaporean watch collector Benjamin Chee, also the founder of Benjamin Chee Haute Horlogerie. Atelier Millésime translates as “vintage workshop,” and the brand is a workshop in both a literal and figurative sense – taking design influences from disparate eras and reimagining them in an altogether superior vision....

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Dec 18, 2019 by WatchTime

PROMOTION

Introducing CODE41 – A Swiss Watch Brand That’s Out of the Ordinary

Since its creation in 2016, the Lausanne-based CODE41 brand, founded by Claudio D’Amore, has always banked on a policy of total transparency on its production costs, sales margins, and the origins of each of its components. In order to be as transparent as possible, the company has even created its own label, the TTO Label,...

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Nov 8, 2019 by WatchTime

PROMOTION

E.C.Andersson Releases New Model and New Jubilee Bracelet in Divers’ Collection

Along with the cold, Scandinavian winds comes a new model from Scandinavian brand E.C.Andersson Watch Co: the Denise Arctic Sport. It features the same eye-catching, utilitarian design as other models in the company’s tool-watch collection, but this time with a matte white ceramic bezel and snow-white dial with contrasting black makers and hands. It is...

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Oct 17, 2019 by WatchTime

PROMOTION

Lenvino Watch Co. Launches Nornir Celestial Collection Tourbillons

Founded in Hong Kong in January 2017 by a group of self-described “watch addicts,” Lenvino Watch Co. launched its first Kickstarter campaign, in December of that year, to fund the “World’s First Minimalist Design Rectangular Tourbillon Watch.” After 40 days, it raised a total of HK $427,860, becoming the most backed tourbillon project on Kickstarter...

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Aug 2, 2019 by WatchTime

PROMOTION

E.C.Andersson Calypso Arctic Sport – Finally in Stock, Delivered in December

It’s been a long wait for fans of E.C.Andersson Watch Company since the pre-order release of the Calypso Arctic Sport. Right on schedule, however, all orders have finally been shipped and a stock of 30 pieces remains for new customers, with immediate shipping worldwide. As has become customary, E.C.Andersson offers a 10% discount for WatchTime...

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Dec 6, 2018 by WatchTime

PROMOTION

Inside Armin Strom: Meet Serge and Claude

The two leading men behind Swiss skeleton-watch specialist Armin Strom — founders Serge Michel and Claude Greisler — are being encouraged to enter the limelight. And that’s a good thing.

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Sep 14, 2018 by WatchTime

PROMOTION

Formex Unveils COSC-Certified Automatic Chronometer Below $700

When something sounds too good to be true, it very often is; however, there are those occasions when it’s worth taking a closer look. Formex, known for its rugged watches, is about to launch a mechanical timepiece, with a decorated, automatic Swiss Made movement that is officially COSC-certified. With the Essence, Formex brings a top-quality mechanical chronometer with a very affordable price tag.

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Aug 27, 2018 by WatchTime

PROMOTION

A Collector’s Talking Piece: Formex Swiss Watches

Here’s why my new Formex watch made my (every) day: An unaltered customer review by Robert Block, California, USA – software executive and passionate watch nerd...

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Jul 6, 2018 by WatchTime

PROMOTION

E.C.Andersson Launches New E.C.A Calypso Starting at $450

E.C.Andersson released the Calypso Premium watch with success just three month ago. Aimed at whom the brand describes as “the very pickiest enthusiasts,” it was positioned as a true high-end watch that would bring E.C.Andersson into a new segment — equipped with a reliable, automatic Swiss movement, the ETA 2824-2; regulated in-house to COSC chronometer...

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Jun 8, 2018 by WatchTime

PROMOTION

LIV Watches’ “Breakthrough” Campaign Launches Four Limited-Edition Watches

LIV Watches is a direct-to-consumer microbrand founded in 2014, whose stock-in-trade is “crafting durable Swiss timepieces built to suit the modern man.” The first watch the company launched on Kickstarter was the GX1, at the end of 2014, which was fully funded within the first 11 hours. Just over a year later, another Kickstarter campaign...

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May 31, 2018 by WatchTime

PROMOTION

NOMOS Glashütte Updates Its Icons With New Neomatik Date Caliber

NOMOS Glashütte has managed to develop its classic watches further by adding an entirely new caliber: neomatik date. NOMOS Glashütte presented its newest in-house built caliber at Baselworld 2018: neomatik date (DUW 6101). The watchmaking company has equipped three NOMOS icons — Tangente, Orion, and Ludwig — with this new caliber and created a tailor-made...

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May 17, 2018 by WatchTime

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