Featured Brand

This is WatchTime’s Featured Brand section. Here, advertisers and sponsoring brands can post updates and news about their brands and companies.

Featured Brand stories are posts written by each brand, WatchTime only acts as the curator and is not responsible for the content. Featured Brand posts are advertisements.

Read more

PROMOTION

Inside Armin Strom: Meet Serge and Claude

The two leading men behind Swiss skeleton-watch specialist Armin Strom — founders Serge Michel and Claude Greisler — are being encouraged to enter the limelight. And that’s a good thing.

Read the article

Sep 14, 2018 by WatchTime

Promotion

Baume & Mercier’s new Clifton Baumatic: Lengthened Service Intervals

A mechanical watch movement is a complex mechanism comprising numerous mobile miniature components. Their perpetual interaction results in friction and wear ultimately influencing the smooth running of the movement. This is one of the reasons why watches have to be returned for regular service. The new Clifton Baumatic from Baume & Mercier with the maison’s...

Read the article

Oct 15, 2018 by WatchTime

PROMOTION

Formex Unveils COSC-Certified Automatic Chronometer Below $700

When something sounds too good to be true, it very often is; however, there are those occasions when it’s worth taking a closer look. Formex, known for its rugged watches, is about to launch a mechanical timepiece, with a decorated, automatic Swiss Made movement that is officially COSC-certified. With the Essence, Formex brings a top-quality mechanical chronometer with a very affordable price tag.

Read the article

Aug 27, 2018 by WatchTime

PROMOTION

A Collector’s Talking Piece: Formex Swiss Watches

Here’s why my new Formex watch made my (every) day: An unaltered customer review by Robert Block, California, USA – software executive and passionate watch nerd...

Read the article

Jul 6, 2018 by WatchTime

POLL:

Vote on the Winner of WatchTime Wrist Shot Contest #2

Capping off another successful WatchTime Wrist Shot Contest submission period, here are our top 10 images of the 300-plus wrist shots submitted to us through e-mail and Instagram over the past two weeks. Please vote on what you think is the best image based on composition, creativity, and image quality. The top five finishers will receive...

Read the article

Oct 9, 2018 by WatchTime

PROMOTION

E.C.Andersson Launches New E.C.A Calypso Starting at $450

E.C.Andersson released the Calypso Premium watch with success just three month ago. Aimed at whom the brand describes as “the very pickiest enthusiasts,” it was positioned as a true high-end watch that would bring E.C.Andersson into a new segment — equipped with a reliable, automatic Swiss movement, the ETA 2824-2; regulated in-house to COSC chronometer...

Read the article

Jun 8, 2018 by WatchTime

PROMOTION

LIV Watches’ “Breakthrough” Campaign Launches Four Limited-Edition Watches

LIV Watches is a direct-to-consumer microbrand founded in 2014, whose stock-in-trade is “crafting durable Swiss timepieces built to suit the modern man.” The first watch the company launched on Kickstarter was the GX1, at the end of 2014, which was fully funded within the first 11 hours. Just over a year later, another Kickstarter campaign...

Read the article

May 31, 2018 by WatchTime

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

Read the article

Oct 9, 2018 by WatchTime

PROMOTION

NOMOS Glashütte Updates Its Icons With New Neomatik Date Caliber

NOMOS Glashütte has managed to develop its classic watches further by adding an entirely new caliber: neomatik date. NOMOS Glashütte presented its newest in-house built caliber at Baselworld 2018: neomatik date (DUW 6101). The watchmaking company has equipped three NOMOS icons — Tangente, Orion, and Ludwig — with this new caliber and created a tailor-made...

Read the article

May 17, 2018 by WatchTime

PROMOTION

Lenvino Watch Co. Launches the Lecronos “Race for Vintage” Collection

Lenvino Watch Co., launched in Hong Kong in 2017, is described by its founders as "a group of watch addicts with the passion and constancy of traditional watch craftsmanship" who aim to "awaken people’s minds about the core function of a watch." In 2017, Lenvino launched its first Kickstarter campaign to fund the World’s First Minimalist Design Rectangular Tourbillon Watch. On the heels of its success, it returns to Kickstarter to introduce the new Lecronos collection.

Read the article

May 3, 2018 by WatchTime

PROMOTION

Introducing the New Wryst Racer Luxury Automatic Watch

Swiss luxury sports watch maker Wryst has announced the debut of its new Racer watch collection. This latest automatic watch was designed with racing and motorsports in mind. The collection combines reliable mechanics and dynamic style for a unique and striking watch, available in four colors – the plain brushed stainless steel SX1, the rose-gold-plated...

Read the article

Feb 22, 2018 by WatchTime

PROMOTION

The Calypso: E.C.Andersson’s First True High-End Watch

E.C.Andersson Watch Co. is back with its most meticulously made watch yet, a true high-end watch to carry the brand into a new segment. The E.C.Andersson Calypso is completely custom-designed in Gothenburg and equipped with the most reliable Swiss automatic movement in its segment.

Read the article

Jan 11, 2018 by WatchTime

PROMOTION

That Calls for Champagne: New Watches From NOMOS Glashütte

Small, elegant, and slender: Four classic watch models from NOMOS Glashütte are now available with a champagne-colored dial. In these new versions, Tangente, Orion, and Ludwig have a diameter of just 33 millimeters, while the square-faced Tetra model has an edge length of only 27 millimeters. With their smaller size and beige velour leather straps,...

Read the article

Dec 16, 2017 by WatchTime

PROMOTION

A Special Christmas Offer from E.C. Andersson Watch Co.

What better Christmas present is there than a brand-new watch? According to E.C.Andersson Watch Company, there is none. That’s why the watchmaker is offering a special 15% discount on the brand's North Sea II — no matter how many you order, and with guaranteed delivery well before Christmas Eve.

Read the article

Nov 24, 2017 by WatchTime

PROMOTION

Longines Launches New Record Collection and Celebrates its 185th Anniversary in Beijing

Swiss watch brand Longines celebrated its 185th Anniversary in Beijing, commemorating a legacy of tradition, elegance and performance at a grand gala evening in the capital’s historic Imperial Ancestral Temple (Taimiao). Headlining the event was the official launch of the Record collection, the latest emblem of the brand’s watchmaking expertise, as well as the announcement...

Read the article

Nov 20, 2017 by WatchTime

PROMOTION

Introducing Force, the New Luxury Timepiece Collection from Wryst

Wryst’s latest luxury watch collection, Force, makes its debut this fall. Three different models — the SX230, the SX270, and the SX300 — have been announced, and now all are ready and available for purchase. Each is limited to only 75 pieces.

Read the article

Nov 20, 2017 by WatchTime

PROMOTION

Grab the Last-Ever-Made E.C.Andersson North Sea II

Following the success of its most recent promotion, E.C.Andersson Watch Co. seeks to end sales of the North Sea II Watch in the same place that they started: right here on WatchTime.com.

Read the article

Oct 5, 2017 by WatchTime

PROMOTION

20 Years of Anonimo: Past, Present, and Future

Anonimo celebrates its 20th birthday in 2017. The last two decades have been full of innovation, change, and diversity, with new products being inspired by new talent and new locations. Birthdays always inspire reflection, so here is a look back at the Anonimo that has been, and a look forward at the Anonimo yet to come.

Read the article

Oct 4, 2017 by WatchTime

PROMOTION

Summer for the Wrist, Whatever the Season: NOMOS Club Automat Datum Signalblau

The days are becoming shorter again — but with Club Automat Datum signalblau from NOMOS Glashütte, you can preserve that summer feeling all year round. A generously proportioned watch with a 41.5-mm diameter, it displays the time and the date, winds itself, and features the newest color to grace a NOMOS dial: siren blue.

Read the article

Aug 26, 2017 by WatchTime

PROMOTION

Introducing North Sea II — E.C.Andersson’s Most Advanced Watch Yet

It’s been a while since E.C. Andersson Watch Company launched its first generation North Sea and much has happened with the company as a whole, and the North Sea watch in particular. Today, we take a look at the second-generation, newly in-stock version of the North Sea, with the calendar wheel exposed in the center...

Read the article

Aug 6, 2017 by WatchTime

PROMOTION

The Ferro AGL Collection: Swiss Made Pilot Watches Redefined

Inspired by 1940's aviation. Swiss luxury watches for any budget.

Read the article

Mar 20, 2017 by WatchTime

SPONSORED

Roger Dubuis Releases New Excalibur Quatuor and Spider Skeleton at SIHH 2017

Excalibur, the iconic and deliberately extravagant Roger Dubuis collection – with its signature blend of technical mastery and powerful design – is set to rock the watchmaking world as never before at SIHH 2017. And like any upcoming quake, premonitory tremors are rippling across the landscape. Here is a sneak peek at two of them.

Read the article

Jan 16, 2017 by WatchTime

PROMOTION

Introducing Montfort Swiss Watches

Switzerland has birthed a new watch brand. Montfort Watches Co. has high ambitions to disrupt the current status quo by uniting a never-before-seen combination of value propositions, including scratch-resistant stainless steel and 3D printed dials.

Read the article

Dec 6, 2016 by WatchTime

1
2
»