Sponsored: Revisiting Bulova’s Joseph Bulova Collection with Two Vintage-Inspired Chronographs


Since its launch in 2019, the Joseph Bulova collection has served as one of watchmaker Bulova’s most interesting series. Composed of vintage-inspired watches evoking fascinating styles from the 1920s, ‘30s, and ‘40s— the collection dually pays homage to one of the most significant eras in watchmaking history, while simultaneously honoring New York City-based brand’s eponymous and visionary founder, Joseph Bulova.

Earlier this year, Bulova once again expanded this important collection, introducing two new distinctive chronographs inspired by one of Bulova’s very first chronographs from 1941 (below). The models— best known as the Joseph Bulova Chronographs— build upon the brand’s rich history spanning more than 145 years and dating back to 1875, when Joseph Bulova established his namesake brand upon a strong foundation of quality craftsmanship and an unwavering drive for perfection, efficiency, and precision.

The Joseph Bulova Chronographs take their foremost design influences from a vintage 1940s chronograph produced by the brand, boasting a reinterpreted 3-eye design with historically inspired dial details. The style is available with a black dial and rose-gold tone accents or with a silver white dial and blue-tone accents, each colorway featuring a vertical chronograph configuration, day/date window, and domed sapphire crystal with AR coating protecting it.

Both Joseph Bulova Chronographs opt for a shared 42mm stainless steel case design— the sillehoute once more recalling the vintage styles which inspired it— with the watches secured to the wrist via a black leather strap engraved with Joseph Bulova’s signature on the inside. The 25 jewel, Swiss-made SW500 automatic chronograph movement powers the watches’ timekeeping, its mechanical functionality on display via a custom exhibition case back and rotor.

The update to Bulova’s namesake collection once more carries on the brand’s renowned spirit of invention: effectively joining innovative design with technology, and in-effect continuing the remarkable and storied history of the brand. In this vein, the chronographs importantly maintain a tradition established since Joseph Bulova established Bulova’s first full-scope manufacturing plant in Switzerland, with the design created in NYC and then crafted in Switzerland.

The two colorways of the new Joseph Bulova Chronographs are available now via Bulova and its authorized dealers. Each watch is limited to 350 pieces, with pricing currently marked at $2,495.

To learn more about the Joseph Bulova Chronographs, visit Bulova, here.

To learn more about Bulova’s incredible history, visit the digital Bulova Museum, here.


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