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  • WatchTime - USA's No.1 Watch Magazine

    • Bulova

    Bulova is an American luxury watch company and was founded in 1875. Since 2007 it is owned by Citizen. Bulova became successful in the USA because of its visual appeal and technological achievements. In the 1920 Bulova’s founder (Joseph Bulova) installed an observatory on a skyscraper in New York City to measure universal time as precisely as possible.

    2021, The Watch Year in Review: 10 Captivating Chronographs

    By almost any standard, the luxury watch world enjoyed a successful year in 2021 despite the lingering effects of the Covid-19 pandemic and its worldwide economic consequences — with high-profile retailers reopening and expanding, new auction records set, some large-scale industry events (like our own WatchTime New York) returning, and of course, a host of...

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    Dec 26, 2021 by Mark Bernardo

    Sponsored: Revisiting Bulova’s Joseph Bulova Collection with Two Vintage-Inspired Chronographs

    Since its launch in 2019, the Joseph Bulova collection has served as one of watchmaker Bulova’s most interesting series. Composed of vintage-inspired watches evoking fascinating styles from the 1920s, ‘30s, and ‘40s— the collection dually pays homage to one of the most significant eras in watchmaking history, while simultaneously honoring New York City-based brand’s eponymous...

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    Dec 14, 2021 by WatchTime

    Sponsored: Bulova Launches Bold at Heart Campaign in Celebration of its “History of Firsts”

    With a history spanning more than 146 uninterrupted years, New York City-based Bulova has built its watchmaking legacy on its renowned “History of Firsts.” This fall, the brand once again reflects upon its nearly century-and-a- half-long role as a boundary pusher, soulfully refocusing on its historic renown among consumers for integrity, ingenuity, and innovation in...

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    Dec 6, 2021 by WatchTime

    Black Friday Special: 26 Ladies’ Watches for the Holidays

    Women today have more options than ever when it comes to choosing their favorite watch. These new models designed for women have a sparkle and appeal all their own and are a perfect holiday gift. BELL & ROSSThe new Bell & Ross BR 05 Diamonds brings a shimmering look to the modern architectural lines of...

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    Nov 26, 2021 by Dara Hinshaw

    Re-Enlistment: Hands-On with the Vintage Military-Inspired Bulova “MIL-SHIPS-W-2181”

    Named after the United States Navy’s Bureau of Ships “water-tightness specifications of MIL-SHIPS-W-2181,” American watch brand Bulova brings back two variants of its U.S. Navy prototype dive watch from the 1950s. The latest addition to Bulova’s “Archive Series” is a reissue based on the design of one of the brand’s rarest pieces, a hand-wound military...

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    Nov 21, 2021 by Roger Ruegger

    THE WATCH LIST

    Deco by Design: Six of Our Favorite Watches Inspired by Art Deco

    Art Deco, as a descriptor, has become a little overused in the luxe-focused world of watch marketing. Too often, in the absence of a better term, the style is used as a catch-all word for any blend of geometric forms and vintage air. While the verbiage has no doubt worn away its welcome for many,...

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    Nov 9, 2021 by WatchTime

    And Action:

    Time for the Movies: 10 Times a Watch Stole the Spotlight from the Actors

    (Warning: Spoilers ahead.) Watches in movies have fascinated watch fans since collecting timepieces became (at least) as interesting as getting an autograph from your favorite actor. From Steve McQueen’s Monaco in Le Mans (1971), Ripley’s (Sigourney Weaver) Seiko Giugario in Aliens (1986), Christian Bale’s Datejust in American Psycho (2000), Marlon Brando’s Rolex GMT and Martin...

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    Nov 2, 2021 by Roger Ruegger

    Inevitably Square: Our Century’s Roaring ’20s are Taking Shape, but Will Art Deco Come with It?

    If you can believe it, it’s the 2020s. With this new decade and its familiar historical parallels of global turmoil like that seen a century ago in the times of the Spanish Flu, a rising, not-so-quiet chorus of whispers have been circulating about a collective cultural recall for the good times that followed then, and with...

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    Oct 2, 2021 by Caleb Anderson

    Bulova Celebrates 50th Anniversary of Apollo 15 With Lunar Pilot Limited Edition

    From the mid-1950s to the 1970s, American watchmaker Bulova worked in partnership with NASA to provide timekeeping instruments, including clocks equipped with the brand’s signature Accutron tuning-fork technology. One of the company’s most historically significant contributions to the space program was a chronograph wristwatch, worn on the moon by Colonel Dave Scott, commander of the...

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    Aug 2, 2021 by Mark Bernardo

    Mass-Market Mechanicals: Bulova Expands Surveyor, Sutton, Aerojet, and Marine Star Families

    Bulova has recently made waves within the watch community for releasing a variety of interesting watches in the upper reaches of its long-established price range. Over the past few years, the brand’s entry-level pieces have largely taken a back seat, marketing-wise, to fascinating and higher-end models like the Oceanographer, Chronograph A “Surfboard,” and Moon Watch,...

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    Jul 25, 2021 by Caleb Anderson

    Introducing the Accutron Legacy 412, a Precursor to a Cult Classic

    Accutron re-launched with a bang as an independent brand in 2020, unveiling numerous futuristic designs alongside a swath of historically-inclined, neo-vintage styles. Since its high-profile rebirth, the brand has focused foremost on the latter of these two pillars, eschewing more luxurious aesthetics, seen in collections like its captivatingly modern Spaceview, in favor of the more...

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    Jul 9, 2021 by Caleb Anderson

    Sponsored: Following Up “A History of Firsts,” Bulova Launches YouTube Collector Series

    With a history that spans 145 years, Bulova has built a legacy as an innovator in watchmaking. This history not only encompasses its many accomplishments in horology and design, but goes far beyond the watch industry itself, but encompasses the American brand’s role as a leader in the evolution of timekeeping and its growing role...

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    May 26, 2021 by WatchTime

    Ergonomic Growth: Bulova Curv Chronograph Debuts in New Tonneau Case

    In 2016, Bulova introduced the Curv, a quartz chronograph watch noted and named for its extreme curvilinear case and the groundbreaking mechanism humming inside it, which the brand touted as “the world’s first curved chronograph movement.” Five years later, Bulova re-imagines the original Curv’s ergonomically sculpted, ultra-thin round case, crafting an all-new tonneau-shaped model in...

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    Apr 29, 2021 by Mark Bernardo

    A Sporty Upgrade: Bulova Introduces New Precisionist X Sport Editions

    When Bulova’s original Precisionist line debuted in 2010, the collection sought to showcase some of the brand’s best work in quartz watchmaking applied to a chronograph design. Ten years later, in 2020, Bulova advanced this theme further with the debut of the Precisionist X series and its “distinctive, bold architectural design.” This year, Bulova revisits...

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    Mar 10, 2021 by Caleb Anderson

    Inspired (and Worn) by Elvis: Accutron Presents the New, 1960-Inspired Legacy 521

    The revived Accutron returned to the news last week with the latest addition to its catalog, the vintage-inspired Legacy 521. The refreshed model, instantly grabbing eyes with its space-age look and bright gold color, takes its inspiration from a watch of the same name (below) released in 1960. That specific vintage piece was one of...

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    Feb 14, 2021 by Caleb Anderson

    2020, The Watch Year in Review: 10 Captivating Chronographs

    It goes without saying: 2020 was far from an ideal year for most of us. Looking back, however, it was also a year that brought many noteworthy watch launches despite the huge obstacles posed by the pandemic and its effects on the world economy. As we look ahead hopefully to 2021, it’s time for our...

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    Dec 27, 2020 by Mark Bernardo

    Borrowed Time: Bulova Archive Series Chronograph A “Surfboard”

    Bulova’s Archive Series revisits some of the historical brand’s most cult-classic pieces from the mid-20th century, from digital-era pioneers like the Computron LED to distinctive deep-sea divers like the Oceanographers. Recently, I had the opportunity for an extended session with one of the most colorful, playful, and defiantly retro of the lot, the Chronograph A...

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    Dec 11, 2020 by Mark Bernardo

    Bulova Partners with Veterans Watchmaker Initiative for VWI Edition Hack Watch

    Bulova has added to its historically inspired collections the new Special VWI Edition Hack Watch, which is being launched in partnership with the Veterans Watchmaker Initiative (VWI). A modern re-edition of the 1960s MIL-W-3818A (pictured below, via MyBulova.com) — the last official military-issued watch produced by Bulova— it joins the family of Hack watches that Bulova...

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    Dec 6, 2020 by Caleb Anderson

    Showing at WatchTime Live 2020: Accutron’s Revolutionary Electrostatic Spaceview

    Accutron, the world’s first fully electronic watch, marks its 60th anniversary in 2020. Reconstituted as an independent brand separate from Bulova, its original parent company, it is ushering in the new era with 21st century technology and a healthy dose of mid-20th-century nostalgia, starting with the retro-inspired Spaceview 2020. The watch will be among the...

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    Oct 15, 2020 by Mark Bernardo

    Ol’ Blue Eyes is Back — On Your Wrist: Bulova Celebrates Frank Sinatra with New Watch Collection

    Continuing its series of timepieces in partnership with musicians and musical organizations, Bulova pays homage to iconic singer Frank Sinatra with 10 new, vintage-inspired watches, dispersed among four distinct design iterations, each named after a famous song by the artist. The collection includes the cushion-shaped “Fly Me to the Moon,” the rectangular “My Way,” the...

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    Oct 14, 2020 by Caleb Anderson
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