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Affordable Watches

Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch
Swatch's new release isn't a purchase. It's an application: this MoonSwatch costs $570. The gold alone is worth more.
3 minutes
Jul 16, 2026
Casio Edifice EFK-200 Review: Is Casio's Third Mechanical Watch Worth the Upgrade? - Hands-On
Casio's mechanical watch game just levelled up (again). Meet the third generation: the Edifice EFK-200.
5 minutes
Jul 11, 2026
Introducing the KUBO, a New Small-Seconds Collection from KIWAME TOKYO ASAKUSA - Sponsored
The new KUBO collection from KIWAME TOKYO ASAKUSA pairs compact 37mm proportions with lacquer dials, a Miyota automatic movement and a recessed small-seconds display inspired by the Japanese idea of a hollow or recessed space.
5 minutes
Jun 18, 2026

G-Shock x Coca-Cola GA-2100CC: Two Cult Brands, One Dial - A fizzy proposition

G-Shock and Coca-Cola mark 140 years of the world's most recognizable soft drink with a watch that is instantly familiar and entirely unexpected.
4 minutes
Jun 15, 2026

The Past and Present of Orient Watch Company - A profile on the Orient Watch Company

How its rich heritage still influences the current collections of one of the jewels in Japan’s watchmaking crown
7 minutes
Jun 8, 2026

CIGA Design Races Forward with the Vector - A notable follow-up to the Blue Planet

CIGA Design is a brand that doesn't like to sit still, preferring a challenging approach as it moves forward. The brand, which won at the 2021 Grand Prix d’Horlogerie de Genève (GPHG) with the Blue Planet, now launches the race-inspired Vector.
3 minutes
May 29, 2026

Made in Japan: A Spotlight on Japanese Microbrands - Seven brands to know

Beyond Seiko, Citizen and Casio lies a growing scene of Japanese independents and microbrands. From vintage-inspired Kyoto classics to neon-tinged urban designs and quirky retro-digital pieces, these makers expand the meaning of “Made in Japan.”
6 minutes
May 28, 2026
Tough as Nails: Close-Up on the ProTek Automatic USMC Watches
ProTek meets the demands of military and first responders with new automatic carbon composite USMC series.
4 minutes
May 18, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Swatch x Audemars Piguet: "Royal Pop" Is Official
Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026
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