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Affordable Watches

G-Shock x Coca-Cola GA-2100CC: Two Cult Brands, One Dial - A fizzy proposition
G-Shock and Coca-Cola mark 140 years of the world's most recognizable soft drink with a watch that is instantly familiar and entirely unexpected.
4 minutes
Jun 15, 2026
The Past and Present of Orient Watch Company - A profile on the Orient Watch Company
How its rich heritage still influences the current collections of one of the jewels in Japan’s watchmaking crown
7 minutes
Jun 8, 2026
CIGA Design Races Forward with the Vector - A notable follow-up to the Blue Planet
CIGA Design is a brand that doesn't like to sit still, preferring a challenging approach as it moves forward. The brand, which won at the 2021 Grand Prix d’Horlogerie de Genève (GPHG) with the Blue Planet, now launches the race-inspired Vector.
3 minutes
May 29, 2026

Made in Japan: A Spotlight on Japanese Microbrands - Seven brands to know

Beyond Seiko, Citizen and Casio lies a growing scene of Japanese independents and microbrands. From vintage-inspired Kyoto classics to neon-tinged urban designs and quirky retro-digital pieces, these makers expand the meaning of “Made in Japan.”
6 minutes
May 28, 2026

Tough as Nails: Close-Up on the ProTek Automatic USMC Watches

ProTek meets the demands of military and first responders with new automatic carbon composite USMC series.
4 minutes
May 18, 2026

Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency

Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026
Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big
Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
Sponsored: Introducing the Oceaneva WaveRacer Chronograph - Master the elements
Oceaneva introduces the WaveRacer Chronograph, combining a column-wheel movement, 1000m water resistance, and distinctive dial options including stone and meteorite.
3 minutes
Apr 29, 2026
A Close-Up: The G-Shock Full Metal Collection - Heavy Metal in a Tradition of Toughness
The very first G-Shock was developed around the concept of toughness, which has been the core of all its products ever since. Explore with us the challenges that had to be overcome to get there and how the G-Shock evolved from a resin-clothed timekeeper into a sophisticated full-metal watch.
9 minutes
Apr 29, 2026
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