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Affordable Watches

Citizen Gives the Tsuyosa a Pixelated Edge with seconde/seconde/ - “Being smaller has never stopped Minutes from slicing Hours into pieces.”
Citizen’s Tsuyosa gets its first collaboration, partnering with seconde/seconde/ for a limited-edition take on the everyday automatic. The familiar 40mm platform remains, but a pixelated katana minute hand adds a subtle graphic twist.
3 minutes
Feb 20, 2026
ProTek Celebrates the 250th Anniversary of the U.S. Marine Corps with Five New Models
Founded in 1775, the U.S. Marine Corps (USMC) is a branch of the U.S. Armed Forces unlike anything else. ProTek, an official partner of the USMC, celebrates this historic event with five new, rough and tough models.
3 minutes
Feb 18, 2026
The Past and Present of Orient - A profile on the Orient Watch Company
How its rich heritage still influences the current collections of one of the jewels in Japan’s watchmaking crown
7 minutes
Feb 12, 2026
Sponsored: Meet the Oceaneva Tenuis Calendar - Redefining the Automatic Dress Watch
Discover the new Oceaneva Tenuis Calendar, a slim automatic dress watch that pairs refined design with everyday durability, all powered by the Miyota 9120 full-calendar movement.
4 minutes
The Bear is Back: Hands-On with the SevenFriday's T2/08 'Riley II'
With the T2/08 'Riley II,' SevenFriday introduces the second watch that puts its mascot front and center. It adds a fuzzy and fun element to an otherwise very high-end product, creating a sense of casual luxury.
4 minutes
Dec 1, 2025
A Watch Like Fine Wine: Hands-On with the Vario Futurist
Paying homage to the 1970s is a new territory for Singapore-based Vario. The brand made a name for itself with its WWI-inspired trench watches and also captured the hearts of watch enthusiasts with its classy Empire collection. The new Futurist is like a fine wine, it only gets better when you let it breathe a bit.
4 minutes
Nov 8, 2025
Hands-on with the Benjamin James Scarifour Burnt Orange Agate
Stone dials are hot these days in the watch world. Where, for decades, it was the exclusive area of top-tier brands, these types of dial are now also available at more affordable price points. Benjamin James now also dons its Scarifour with stone dials, but can they come out of the shadow of its upscale counterparts?
4 minutes
Oct 6, 2025
Deep Inside the Creative System of Swatch
Last year, WatchTime got to see Swatch’s ultra-modern Sistem51 production in Boncourt and talk with the brand’s CEO about the power of ideas, collabs and sustainability, shortly before the launch of the Omega x Swatch “Mission to the Moonphase” MoonSwatch in March 2024.
14 minutes
Sep 15, 2025
Mido Ocean Star Worldtimer: A Timezone Explorer Reimagined
Mido’s New Ocean Star Worldtimer marries Retro Design with modern-day functionality.
3 minutes
Jul 28, 2025
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