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Affordable Watches

Made in Japan: A Spotlight on Japanese Microbrands - Seven brands to know
Beyond Seiko, Citizen and Casio lies a growing scene of Japanese independents and microbrands. From vintage-inspired Kyoto classics to neon-tinged urban designs and quirky retro-digital pieces, these makers expand the meaning of “Made in Japan.”
6 minutes
May 28, 2026
Tough as Nails: Close-Up on the ProTek Automatic USMC Watches
ProTek meets the demands of military and first responders with new automatic carbon composite USMC series.
4 minutes
May 18, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026

Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big

Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes

Sponsored: Introducing the Oceaneva WaveRacer Chronograph - Master the elements

Oceaneva introduces the WaveRacer Chronograph, combining a column-wheel movement, 1000m water resistance, and distinctive dial options including stone and meteorite.
3 minutes
Apr 29, 2026

A Close-Up: The G-Shock Full Metal Collection - Heavy Metal in a Tradition of Toughness

The very first G-Shock was developed around the concept of toughness, which has been the core of all its products ever since. Explore with us the challenges that had to be overcome to get there and how the G-Shock evolved from a resin-clothed timekeeper into a sophisticated full-metal watch.
9 minutes
Apr 29, 2026
First Love: Spotlight on TAG Heuer - As maker of many collectors’ first “nice” watch, TAG Heuer has a special influence in the industry
For many collectors, TAG Heuer was the first “nice” watch, the gateway that turned casual buyers into enthusiasts. From the Formula 1’s cultural pull to Heuer’s deeper history, this is a look at the brand’s unique influence on watch collecting.
10 minutes
Apr 6, 2026
A Bang for Your Buck - Ten watches that don’t break the bank but do fulfill your watch-collecting soul
Collecting watches doesn’t have to be an expensive pursuit. These ten standout models prove you can get reliable movements, stylish designs, and even a touch of heritage — all without overspending.
4 minutes
Apr 1, 2026
Hands on with the Hvilina Universum Cosmographia - A poetic sense of space on the wrist
When we cover new watches, we don't always have access to the real product, but that makes it all the more exciting when they do arrive. This is also the case with the Universum Cosmographia, made by Polish-based brand Hvilina.
4 minutes
Mar 5, 2026
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