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Daniela Pusch

Unit and Editorial Director

Daniela Pusch serves as Unit and Editorial Director, overseeing all global activities of the WatchTime brand. She shapes both the strategic direction and editorial vision, curating content that spans the latest timepieces – from prestigious haute horlogerie manufactures to innovative independent watchmakers. Her editorial approach goes beyond technical innovation to explore emerging trends, compelling interviews, and the intersection of watches with lifestyle and pop culture, positioning the artistry of mechanical watchmaking in a contemporary context.

Articles by Daniela Pusch

Chopard Brings the L.U.C Full Strike Back in Sapphire, for a Second Time - The transparent minute repeater returns in a second limited edition
Ten years after the L.U.C Full Strike first appeared, Chopard is releasing the Full Strike Sapphire Edition 2 — the second minute repeater from the collection built entirely from sapphire crystal.
5 minutes
Jul 27, 2026
Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch
Swatch's new release isn't a purchase. It's an application: this MoonSwatch costs $570. The gold alone is worth more.
3 minutes
Jul 16, 2026
Casio Edifice EFK-200 Review: Is Casio's Third Mechanical Watch Worth the Upgrade? - Hands-On
Casio's mechanical watch game just levelled up (again). Meet the third generation: the Edifice EFK-200.
5 minutes
Jul 11, 2026
G-Shock x Coca-Cola GA-2100CC: Two Cult Brands, One Dial - A fizzy proposition
G-Shock and Coca-Cola mark 140 years of the world's most recognizable soft drink with a watch that is instantly familiar and entirely unexpected.
4 minutes
Jun 15, 2026
No Complication. No Compromise. Daniel Roth's Extra Plat Platinum Is as Pure as It Gets
Daniel Roth raises the stakes with its most demanding expression of the Extra Plat to date.
4 minutes
May 31, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Bremont Supernova Chronograph: A Watch Bound for the Moon - Bremont’s Supernova Chronograph is headed to the moon permanently, pairing the BC77 chronograph caliber with a space-focused sports-watch concept.
Bremont sends the Supernova Chronograph to the moon — permanently. Here’s a closer look at the launch, the space-mission context, and the technical details of the caliber BC77.
5 minutes
May 14, 2026
Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.
Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
May 12, 2026
The Jacob & Co. Godfather II Combines a Music Box and Tourbillon - Two melodies, one cylinder, and a compact tourbillon construction
The Jacob & Co. Godfather II plays two melodies on a single cylinder while incorporating a flying tourbillon. Here is the technical concept behind it — and the price.
4 minutes
May 12, 2026
Swatch x Audemars Piguet: "Royal Pop" Is Official
Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026