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Daniela Pusch

Unit and Editorial Director

Daniela Pusch serves as Unit and Editorial Director, overseeing all global activities of the WatchTime brand. She shapes both the strategic direction and editorial vision, curating content that spans the latest timepieces – from prestigious haute horlogerie manufactures to innovative independent watchmakers. Her editorial approach goes beyond technical innovation to explore emerging trends, compelling interviews, and the intersection of watches with lifestyle and pop culture, positioning the artistry of mechanical watchmaking in a contemporary context.

Articles by Daniela Pusch

Laurent Mekies on Time Pressure, Trust, and Verstappen's Contract Extension
Four years of Verstappen, one last time in Zandvoort: "There's always the next win" — Laurent Mekies in an exclusive interview. The Oracle Red Bull Racing Team Principal & CEO on victory, time, and responsibility.
6 minutes
Aug 21, 2026
The Hermès Cape Cod Gets a Tougher, Sportier Makeover - A tougher take on one of Hermès’s most distinctive designs
Hermès sends the Cape Cod's signature design offshore, cuts loose the wraparound strap, and gains an in-house movement in the process.
4 minutes
Aug 16, 2026
The Watch Came First: Inside Louis Vuitton and Singer’s Porsche 911 Collaboration - A dashboard clock became two one-off Porsche 911s
Louis Vuitton’s first full automotive collaboration with Singer began with a mechanical dashboard clock and grew into two bespoke Porsche 911s with matching watches and accessories.
4 minutes
Aug 13, 2026
Swatch and Omega's New MoonSwatch Marks a Solar Eclipse, One Detail at a Time
Swatch and Omega mark the August 2026 solar eclipse with a new MoonSwatch — a small, deliberate update to a watch that's become an institution in its own right.
4 minutes
Aug 12, 2026
Chopard Brings the L.U.C Full Strike Back in Sapphire, for a Second Time - The transparent minute repeater returns in a second limited edition
Ten years after the L.U.C Full Strike first appeared, Chopard is releasing the Full Strike Sapphire Edition 2 — the second minute repeater from the collection built entirely from sapphire crystal.
5 minutes
Jul 27, 2026
Swatch Turned a Watch Launch Into an Admissions Process — the Gold's the Bragging Right - New MoonSwatch
Swatch's new release isn't a purchase. It's an application: this MoonSwatch costs $570. The gold alone is worth more.
3 minutes
Jul 16, 2026
Casio Edifice EFK-200 Review: Is Casio's Third Mechanical Watch Worth the Upgrade? - Hands-On
Casio's mechanical watch game just levelled up (again). Meet the third generation: the Edifice EFK-200.
5 minutes
Jul 11, 2026
G-Shock x Coca-Cola GA-2100CC: Two Cult Brands, One Dial - A fizzy proposition
G-Shock and Coca-Cola mark 140 years of the world's most recognizable soft drink with a watch that is instantly familiar and entirely unexpected.
4 minutes
Jun 15, 2026
No Complication. No Compromise. Daniel Roth's Extra Plat Platinum Is as Pure as It Gets
Daniel Roth raises the stakes with its most demanding expression of the Extra Plat to date.
4 minutes
May 31, 2026
Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026