Daniela Pusch serves as Unit and Editorial Director, overseeing all global activities of the WatchTime brand. She shapes both the strategic direction and editorial vision, curating content that spans the latest timepieces – from prestigious haute horlogerie manufactures to innovative independent watchmakers. Her editorial approach goes beyond technical innovation to explore emerging trends, compelling interviews, and the intersection of watches with lifestyle and pop culture, positioning the artistry of mechanical watchmaking in a contemporary context.
Chanel arrived in Geneva with a wide-ranging program: new case sizes for its J12 classic, the Coco Game haute horlogerie collection, and a spread of permanent and limited editions across virtually every price tier. A snapshot of where the brand stands strategically right now.
For many, a Baby-G or G-Shock was a first wristwatch, or a lifelong companion built to withstand harsh conditions. For 50 years, Casio has been part of everyday life, and premium G-Shock models now enjoy cult collector status. Here’s a closer look at Casio’s impact on watchmaking.
JLC presents its new products: from the Master Control Chronometer to the Triple-Axis Tourbillon, including the new HPG seal, integrated bracelet, and Hokusai enamel.
Cartier unveils a broad lineup for 2026, from the 10th Privé Opus and a new permanent collection to an updated Santos Chronograph, the return of the Roadster, and a reimagined Tortue.
Audemars Piguet introduces the Atelier des Établisseurs, drawing on the historical établissage system to present three highly artisanal creations— Galets, Nomade, and Peacock— each uniting traditional crafts like engraving, enameling, and hand-skeletonization with modern calibers.
From Cartier's Tank and Bulgari's Serpenti to an Urban Jürgensen: every notable timepiece Hollywood wore on the most important evening in film — and what each choice reveals.
Rolex is Proud Sponsor of the 98th Academy Awards — and the Daytona it's showcasing in the exclusive Greenroom is every bit as iconic as the evening itself.
