Close-Up: 5 Rolex Day-Date Watches in 5 Colors (With Video)

Rolex’s most buzzed-about new release at Baselworld 2015 was the Rolex Day-Date 40, a larger version of the classic 36-mm Day-Date with an all-new movement. However, fans of the original Day-Date still have plenty of options at the more modest size, including the five recently launched models we showcase below, all with 18k yellow gold, 18k white gold, or 18k Everose gold cases and available in several colorful dial-strap combos.

The cases all measure 36 mm in diameter and are milled from a solid block of gold. These Rolex Day-Dates all have dials that match their leather straps and represent a veritable rainbow of colors. There are five combinations available: green and cognac dials and straps on the watches with yellow-gold cases; blue or cherry on the watches with white-gold cases; and chocolate on the watch with Everose gold case. (Everose gold is an exclusive, high-purity alloy made by Rolex that has a smattering of platinum in the mix.) There is also a more traditional version in Everose gold featuring a rhodium dial and black strap.

Rolex Day-Date - yellow gold case/green dial
Rolex Day-Date- yellow gold/Cognac dial

The cases, which measure a rather modest 36 mm in diameter, are milled from solid blocks of 18k gold and have fluted casebacks hermetically screwed down with special tools used exclusively by Rolex watchmakers. The screw-down crown is fitted with Rolex’s Twinlock double-waterproofing system. The fluted bezel surrounds a scratch-resistant sapphire crystal with a Cyclops lens — a hallmark of the Rolex Day-Date — magnifying the date in the window at 3 o’clock. The dials have a sunray finish and the hands and appliqué indices are made of the same gold as the case.

Rolex Day-Date- white gold/cherry dial
Rolex Day-Date-White gold/blue dial


These colorful Rolex Day-Dates are powered by Rolex’s manufacture Caliber 3155, an automatic movement and certified COSC chronometer. The blue Parachrom hairspring (Parachrom is another Rolex-exclusive alloy) in the movement’s oscillator is built to resist the influence of magnetic fields and withstand extreme temperature variations. According to Rolex, this type of hairspring is also 10 times more shock-resistant than the traditional type. Among the movement’s other attributes are a large balance wheel with variable inertia, a Breguet overcoil, a stop-seconds function for precise time-setting, and a power reserve of around 48 hours.

The colorful straps, which create a monochromatic look paired with their matching dials, are of alligator leather and have 18k gold folding clasps outfitted with Rolex’s Crownclasp system, which allows easy adjustment of the strap length. Prices on the five Rolex Day-Dates range from $23,000 to $25,000.

Rolex Day-Date - Everose gold/chocolate dial

To view Rolex’s video of the 2013 Day-Date collection, click here.

This article was originally published in 2013 and has been updated.

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6 Responses to “Close-Up: 5 Rolex Day-Date Watches in 5 Colors (With Video)”
  1. Greg Williams

    Cool close-ups! The one with blue dial and white-gold case is definitely my favourite. I wish I had such a watch, but $25k… it’s too much for me. Now I’m about to buy one of these discount Rolex watches. Their mint condition items are much cheaper than new ones.

  2. It is no exaggerated to claim that it is definitely an excellent breakthrough inside the watchmaking industry. Folks admit those products are replica watches nonetheless they buy them. Go straight ahead and turn a door in your right, where mayhem ensues. Buying original versions of those items usually are not at all possible on part in the common man, however, if it comes to getting the Rolex replica or another instrument, it is definitely an absolute necessary to go to the replications. There is no chance of being solaced and disappointed from the Replica watches because they will surely give you more than whatever you expected.

  3. I am a rolex fan but 36 mm is small by todays standards, even the sports models at 40 mm need to be at 42 mm imo.

  4. Gadgety

    The Rolex design is from the 1950s and has been extremely popular, but they are losing customers to Omega and others among the younger generation. Here, Rolex are trying to appeal to a younger generation. Not bad, but I wonder, will Rolex ever bring out a new home run design on which to build its future on?

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