Ad
Ad
Ad
Ad
Ad
Ad
Reading time 3 min.

Back in Platinum and Blue, Meet the Latest Rolex Perpetual 1908

m52506-0002_2401jva_003_cmjn-1
© PR

Last year, Rolex first introduced its Perpetual 1908 collection, working to revitalize its formal-focused segment from a slightly different angle after discontinuing its Cellini collection. This year, the brand grew the series once more— unveiling a new platinum-clad, time-only edition at Watches & Wonders 2024.

m52506-0002_2401jva_003_cmjn
© PR

On the wrist, the new Rolex Perpetual 1908 wears 39mm across in a case evoking an original oyster shape, if not somewhat thinner with an effort towards refinement. A polished platinum construction differentiates the model compared to its gold counterparts first released in 2023, while a tapering crown and lugs anchor it within the growing collection; a slim fluted bezel recalls another classic motif of the Crown.

m52506-0002_2401uf_004
© PR

On the dial, a guilloche “rice-grain” pattern provides the base for the look, with it executed in a familiar Rolex ice blue which the brand has made use of in other platinum edition watches, notably the Day-Date and Daytona. Applied indices with Arabic quarter markers help differentiate the watch from other Rolex configurations, as does the 6 o’clock sub-seconds and distinct application of the brand’s logo towards the 12 o’clock position; a collection-unique pair of hands sweep over it all, indicating the passing hours and minutes.

m52506-0002_2401jva_002_cmjn
© PR

Inside the watch is the Rolex caliber 7140, which in modern fashion with the brand features a number of technical features, with the brand specifically calling out a Syloxi hairspring in silicon alongside Paraflex shock absorbers. The automatic mechanism is capable of a 66 hour power reserve and is accurate to +/-2 seconds per day. A skeletonized bi-directional rotor winds the movement, which itself is visible with all its fine finishing a via a sapphire exhibition caseback.

m52506-0002_2401jva_001_cmjn
© PR

The new Rolex Perpetual 1908 comes standard on an alligator leather strap, with pricing marked at 29,600 CHF, or approximately $32,500 USD at the time of writing.

To learn more, visit Rolex, here.

Archiv

Latest Articles

Luminox Launches the Adventure Watch 1300 Series for Life off the Grid - Designed for those who venture beyond the beaten path
Luminox expands beyond its military and dive-watch roots with the Adventure Watch 1300 Series, featuring a 43mm case, bronze-toned bezel, LLT illumination, and 200 meters of water resistance.
3 minutes
Five Exceptional Watches That Leave the Logo off the Dial - These understated designs let craftsmanship speak for itself
From H. Moser & Cie. to De Bethune, these five logo-free watches trade overt branding for distinctive design, technical depth, and quiet confidence.
3 minutes
Aug 4, 2026
Introducing the Bulova Shelby Racer Chronograph - Racing history in high-frequency motion
Bulova celebrates the legendary Shelby Daytona Coupé with a chronograph full of character featuring a mirror-polished dial, automotive-inspired details and a high-frequency Precisionist quartz movement.
3 minutes

You might also be interested in

To the Summit without Oxygen: A Spotlight on the Montblanc 1858 Geosphere 0 Oxygen
Montblanc is emphasizing the meaning of its brand name to a greater degree and creating innovative watches connected to alpinism. The company recently collaborated with extreme mountaineer Reinhold Messner to create a watch with no oxygen inside its case.
9 minutes
May 25, 2026
Who Owns What: A Guide to the Watch Groups - INDUSTRY
We present here a guide to the major watch groups and their holdings, including Swatch Group, Richemont, LVMH, Kering Group, Seiko Group and others.
9 minutes
James Bond's Watches: The Complete Movie Timeline - FEATURE
He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.
7 minutes
Ad
Ad
Ad
Ad
Ad