All Entries Tagged With: "IWC"
Money Shot: IWC Lands Two Starring Roles in Wall Street: Money Never Sleeps

IWC has secured another starring role on the big screen, this time in Oliver Stone’s upcoming film Wall Street: Money Never Sleeps. Watches from Schaffhausen land on the wrists of both lead actors: Michael Douglas as the notorious Gordon Gekko and Shia LaBeouf as the innovative Jacob Moore. The film is the long-awaited sequel to Stone’s 1987 Academy Award-winning Wall Street.
IWC Celebrates Plastiki Success With Online Auction

IWC celebrated the success of the Plastiki expedition by holding an online auction for a unique timepiece created to commemorate the event – a platinum version of the Ingenieur Automatic Mission Earth Edition “Adventure Ecology”. The piece sold for 30,800 euros or a little over $40,000, and IWC will donate the entire proceeds to the Sculpt the Future Foundation, where they will be used to help fund an ongoing Plastiki project by the name of “The Plastiki Pod”.
Something New from IWC
IWC’s latest release has 550 parts and weighs a hefty 4 kilograms. It was three years in the making. It’s sure to delight watch lovers everywhere, though it does not tell time. It’s a book. As you would expect, IWC Schaffhausen. Engineering Time Since 1868 chronicles the company’s history from the founding in 1868, but it also includes an unexpected “book within a book”. More about that in a minute.
IWC and Parmigiani Go To The Oscars

Top Hollywood celebrities wore IWCs as they made their way down the famous red carpet Sunday night. Taylor Lautner wore the Portuguese Chrono Automatic, Quentin Tarantino wore the Big Pilot, and Robin Williams wore the Pilot’s Mark XVI. Parmigiani Fleurier once again co-sponsored Sony Pictures Classics’ pre-Oscar celebration in Beverly Hills on Saturday night. Guests included Best Actress Nominee Carey Mulligan for “An Education” along with Helen Mirren and Christopher Plummer. Parmigiani is an active partner of Sony Pictures Classics events; this is the third Oscar event Parmigiani has sponsored for the independent film company.
IWC Portuguese Grande Complication

Twenty years ago IWC debuted its Grande Complication, and at SIHH 2010, the 657-component movement made its first ever appearance in a Portuguese case. Dubbed the flagship of the Portuguese fleet, the automatic-winding 79091 caliber offers a chronograph that records up to 12 hours, perpetual calendar displaying the day, date, month and the complete year in four digits, moon phase accurate to 1 day in 122 years, minute repeater, and small hacking seconds.
SIHH: IWC Portuguese Hand-Wound

For IWC, 2010 is the “Year of the Portuguese” and fans of the brand will be happy to read that the manufacture is offering two beautifully simple 44mm models in stainless steel cases, each with an original pocket watch movement of the type that the first pocket watch-style wristwatch appeared with seventy years ago.
SIHH: IWC Portuguese Yacht Club Chronograph

IWC brings the Yacht Club back in the iconic Portuguese case as the 45.4mm Yacht Club Chronograph, the first sporty model in the Portuguese family. The movement is IWC’s manufacture caliber 89360. Its chronograph permits the recording of aggregate times of up to twelve hours on the common counter for the minutes and hours and can be reset to zero via the flyback function at any time while running, so that it is instantly ready to start measuring a new time.
IWC Launches iPhone Application

IWC’s iPhone application is officially live. The app is available for free download on iTunes – just log in to iTunes and search “IWC” to locate it. The app showcases the entire collection, plays all of the IWC films, downloads screensavers and locates IWC Boutiques and authorized retailers. Users can explore details of the IWC watch collection through images and specifications. Complicated mechanisms are explained with digital animations. Use the “try it on” function to virtually put various IWC models on your wrist.
IWC Opens Flagship Boutique in Hong Kong
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Hong Kong and Schaffhausen may seem worlds apart, but they have something in common: a very special place to view IWC timepieces. IWC’s Flagship Boutique is their fourth Hong Kong location, and the most extravagant, and it may provide a model for future boutiques in key markets. The boutique presents a unique backdrop and offers insight into the worlds of IWC.
IWC Mark XVI Plays Role in Roland Emmerich Film “2012″

In Roland Emmerich’s new action film “2012″, the end of the Mayan Long Count Calendar brings a global cataclysm that threatens the survival of the human race. John Cusack stars as Jackson Curtis, an IWC owner who uses his Mark XVI pilot’s watch as collateral to secure seats on a small plane, saving himself and his family. Click this link to watch the wild ride that follows.


