Inside Basel/Geneva 2011 Kicks Off in Chicago and Miami

IBG 2011

IBG 2011 opened in Chicago and Miami with record numbers of participating brands and best-ever attendance. The strong turnout, coupled with the most-ever brands and independent watchmakers at each show, meant moving to larger venues for 2011, making IBG 2011 a true watch fair. Come inside to see more than 30 images from the events, and don’t forget there are four shows still to come with even more brands!

Past years saw the first part of the show styled as a cocktail reception. This year, with the enormous increase in the number of brands present and with the improvement in their displays, the first half of the show is now really a watch fair with cocktails. During the fair, collectors can see and try on the newest watches, including many that are not yet in the stores, while talking with knowledgeable brand executives and fellow aficionados and collectors. Repeat attendees will instantly notice many more participating brands, including for the first time at all six shows Breguet, Jaeger-LeCoultre, Zenith, Blancpain, Roger Dubuis, Glashütte Original, Panerai, Peter Speake-Marin, and MCT. Of course, many IBG exhibitors from previous years will be in all six venues with their newest watches, including: A Lange & Söhne, Bulgari, Carl F. Bucherer, Cartier, IWC, Montblanc, Piaget, and Vacheron Constantin. To round things out, there are a host of additional brands exhibiting in selected cities. For example, there will be 32 brands in Los Angeles!”

So naturally the show takes place in larger venues this year to give everyone plenty of room – no more being packed in around the tables as in the past. Of course more brands means the watch fair portion of the show has been extended to ensure that everyone has plenty of time to see and try on the timepieces. And speaking of the timepieces, you simply can’t see this selection anywhere else. And unlike the Swiss shows where the watches are locked away in glass cases, the watches at IBG are available to be inspected and tried on. Another bonus: many of the participating independent watchmakers attend the shows themselves. In Chicago and Miami, Romain Gaulthier was there in person. Collectors last year will remember meeting Peter Speake-Marin (who will be back for other events this year). IBG is a rare opportunity to meet these masters in person.

Following cocktails, it’s off to dinner and noted collector Jeff Kingston’s presentation. This year Jeff covers more than 45 brands, presenting the highlights (including some of the wildest pieces) from Baselworld, SIHH, and the Geneva Time Exhibition. The watches and their creators come to life through original still images and HD video shot at manufacturers and on location in Basel and Geneva. One big change this year: eight of the videos were shot on site at the maufactures. So this year there are videos showing the assembly of the Marie-Antoinette Grand Complication; quality control testing; robustness testing; application of perlage and anglage; hand carving of movement bridges, winding rotors and casebacks; finishing of pinions to comply with the Geneva Seal, and much more. At the end of the evening, guests receive gift bags from participating brands.

There are still four remaining shows:

– September 22: Philadelphia
– September 27: New York City
– October 4: San Francisco
– October 6: Los Angeles

Click here to learn more, and to reserve your spot! These last four shows are certain to sell out.

The following images from the shows may be enlarged with a click…

Larger venues mean plenty of room for everyone.
IBG 2011

IBG 2011

IBG 2011

IBG 2011

IBG 2011

 

Guests visit the tables to try on the hottest watches from the Swiss shows and to meet the brand executives…
IBG 2011

IBG 2011

IBG 2011

IBG 2011

IBG 2011

Guests chat with Jeff Kingston (right).
IBG 2011

IBG 2011

IBG 2011

IBG 2011

IBG 2011

Parmigiani Americas Manager Marcia Mazzocchi with a guest.
IBG 2011

IBG 2011

IBG 2011

IBG 2011

Vacheron Constantin North America President Hugues de Pins talks with a guest.
IBG 2011

Click here to continue to page 2, to see some images from the dinners and Jeff Kingston’s presentations.






About Mike Disher

Mike Disher's interest in watches dates to 1972, and he caught the internet bug in 1997. In 1999 he combined these interests by joining TimeZone.com as its first full-time employee, and later that year attended his first Basel Fair. Disher managed TZ from 2000-2007, and joined WatchTime in 2008.

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