Blancpain

Blancpain was founded in 1735 and belongs to the Swatch Group (Breguet, Omega, Longines, Swatch). For many years during the 20th century Blancpain was out of business and did not sell any watches. In the 1980s Blancpain was revived and today enjoys considerable success among collectors.

A somewhat famous marketing slogan is that Blancpain has never produced quartz watches and it never will. Every Blancpain timepiece (usually thirty to forty per day are being manufacture) is entirely made by one person, the so called watchmaker. The Blancpain 1735 watch is one of the most complicated watches ever made, its features include a tourbillon, minute repeater, perpetual calendar, split chrono – and together are the base for a grand complication. Blancpain watches are also popular with sports fans and divers.

THE WATCHTIME Q&A

Three Questions for the Swatch Group’s Marc A. Hayek

“The smartwatch subject is an excuse,” claims Marc A. Hayek, head of the Swatch Group’s luxury brands Breguet, Blancpain and Jaquet Droz. In this brief interview with WatchTime’s Rüdiger Bucher, Hayek speaks on the watch industry’s future and his brands’ quests for luxury, desirability, and tradition. RB: Do you envision a change in buying behavior arising because of younger clients...

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May 20, 2017 by Ruediger Bucher

Blancpain

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