Cartier’s rise among younger collectors signals more than a passing trend. As Gen Z turns away from ubiquitous steel sports watches, design, cultural relevance, vintage character, and understated style are redefining what makes a watch desirable.
Cartier unveils a broad lineup for 2026, from the 10th Privé Opus and a new permanent collection to an updated Santos Chronograph, the return of the Roadster, and a reimagined Tortue.
From Cartier's Tank and Bulgari's Serpenti to an Urban Jürgensen: every notable timepiece Hollywood wore on the most important evening in film — and what each choice reveals.
Cartier and bead-blasted matte titanium aren't necessarily an intuitive mix. But a new Santos delivers all the coolness of the lightweight metal combined with the french brand's unmistakable elegance in just the right way.
