What Makes Patek Philippe Watches so Valuable? Seven Reasons for the Brand’s Success


Patek Philippe is generally regarded as the top brand among all major Swiss watch manufacturers. Why is this true? Rüdiger Bucher, Editorial Director of WatchTime’s German sister magazine Chronos, lays out seven reasons for Patek Philippe’s success.

Reason #1: Expertise

Patek Philippe has mastered every aspect of fine watchmaking – from the hand-winding two-hand watch and “standard” complications with functions like an annual calendar or second time zone, to sophisticated masterpieces with minute repeaters, tourbillons, and split-seconds chronographs. Masterful artisan craftsmanship goes hand-in-hand with the use of modern, high-tech machinery.

Patek Evergreen - Ref 5905 Annual Calendar
Patek Philippe Annual Calendar Chronograph

Reason #2: Tradition

This level of expertise cannot be achieved overnight. Patek Philippe has been in existence for 177 years and has produced watches continuously during this time, resulting in an immense amount of experience that is passed on from one generation of watchmaker to the next.

Patek Evergreen - Office Building
The home office of Patek Philippe

Reason #3: Vision for the future

Although Patek Philippe has such a storied tradition, the manufacture is not bound to its past. On the one side, the company maintains the values of the traditional art of watchmaking while investing greatly in the use of new materials, technologies and production methods. The brand has also made a conscious choice to create new designs like the 2015 pilots’ watch, the Calatrava Pilot Travel Time (which we cover in detail here).

Patek Evergreen - Pilot's Watch
Patek Philippe Calatrava Pilot Travel Time

Reason #4: Quality

Quality is the most precious resource at Patek Philippe. The entire company is designed to support it. With the introduction of the Patek Philippe Seal in 2008 the company imposed rigid standards that often exceed normal industry standards. But the commitment to quality does not just apply to the watches themselves. Patek Philippe places the highest standards on employee training – from the watchmaker to the salesperson, including customer support that extends from sales to service.

Patek Evergreen - PP Seal
The Patek Philippe Seal

Reason #5: Family-owned company

Patek Philippe began in 1839 and has been led for over 80 years by the Stern family, with the ownership now in its fourth generation. This provides a high degree of consistency in the company’s philosophy and policies. It also excludes the possibility of radical shifts in direction imposed by a changing management, so the path of success will most certainly continue. This ensures sustainability, which is closely aligned with the following point.

Patek Evergreen - Philippe Thierry Stern
Thierry Stern and Philippe Stern

Reason #6: Value

Anyone who purchases a Patek Philippe knows that he probably won’t lose any money if he chooses to sell it at a later date. And it’s entirely possible that the value of the watch will increase over time, though there is no way to predict this in individual cases. But it’s a reassuring fact, even when most people purchase a watch simply for their own enjoyment and don’t have immediate plans to resell.

Patek Evergreen - Caliber 300
Caliber 300 created for the Grandmaster Chime

Reason #7 for the success of Patek Philippe: Perfect decoration

The quality of hand-applied decoration in the manufacturing process is high, both in technique and style. About 40 to 60 steps are needed even for inconspicuous parts like wheels. Artisan processes such as enamel painting, extremely delicate engraving, the setting of precious stones and inlays all play a significant role.

Patek Evergreen - Metiers d'Art
Patek Philippe Calatrava with historical ocean liner in enamel

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12 Responses to “What Makes Patek Philippe Watches so Valuable? Seven Reasons for the Brand’s Success”

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  1. Joao Bosco Cabral

    Definitely, is the perfect balance of Tradition/Value. I believe that based on the premise Family Owned Company, its 10 core values are keeping the lifetime value in control (flexibility vs. creativity); a extraordinary example is the Patek Museum.

    Reply
  2. Walid Younes

    I have to agree to a certain extent with you Sam, I have had a similar negative experience with after sales service, though my case got finally positively resolved, I found the attention to customer satisfaction close to non-existent. Patek owners would expect, if nothing else, to feel friendliness when in correspondence/talk with Patek team members. As a matter of fact, investing to implement a friendlier atmosphere with PP owners will most certainly boost their brand value to sky rocketing levels.

    Reply
  3. Stewart Novinger

    Completely agree Patek is very expensive but you get what you pay for in quality, reliability, and brand support. I always thought they were overpriced but then I bought one and was amazed at the finishing compared to other brands. It blew me away and reinforced that in this case you get what you pay for in a very positive way.

    Reply
  4. These are very general comments. Unfortunately, there are Patek models that don’t hold value that well and in fact, will loose value over time

    Reply
  5. Sam Shamansky

    Patek quality? Mr. Bucher does his readers a great disservice by failing to address that which every Patek customer knows. Quality has plummeted as production has increased. As the owner of eight Pateks, I can personally attest to the pathetic and virtually non-existent customer service and interminable wait times for repair and service. Address this issue Mr. Bucher and maintain a modicum of journalistic ethics.

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    • Erik Behrendsen

      Hi Sam,
      I would like to hear more about your recent experience with the repair/service end of things. I’ve been looking at the purchase of a PP, but I now have some reservations/concerns. If you could elaborate on this, it would be most appreciated! Thank you.

      Reply
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