Close-Up: Rolex’s 50th Anniversary Daytona (with Video)

Rolex Cosmograph Daytona - Platinum - angleLast year marked the 50th anniversary of the Rolex Cosmograph Daytona, the chronograph watch made famous by actor and motor racing enthusiast Paul Newman. The anniversary edition that Rolex released at Baselworld 2013 still generates strong opinions in the brand’s legion of fans. Here is a closer look at the watch.

The first Rolex Oyster Perpetual Cosmograph Daytona — a wristwatch in a steel case with a manual-wind chronograph movement, named after the famous racetrack — was released in 1963 and has been produced in various versions ever since. (Newman regularly and famously wore a Daytona when he took up auto racing in the 1970s; a few very rare models have what collectors now refer to as the “Paul Newman dial,” with block indices and crosshairs on the subdials.) This model, however, is the very first Daytona with a platinum case. The color scheme — a dial in what Rolex calls “ice blue” and a bezel in what it terms “chestnut brown,” is also unprecedented in the collection. The watch, which Rolex’s press materials refer to as a “prestigious edition” is priced at around $75,000, much higher than most Daytona models. Rolex admits that the new timepiece is not attainable for every Daytona fan out there, but that the intent with the anniversary piece had always been to create something special and exclusive.

The Daytona’s familiar tachymeter bezel, a key element in its identity as a watch for auto racing, is made of Rolex’s proprietary Cerachrom material, an extra-hard, corrosion resistant ceramic, with the engraved numerals and graduations coated with a thin layer of platinum via a PVD (physical vapor deposition) process. The wearer can use the tachymeter scale, in conjunction with the chronograph, to measure average speeds of up to 400 miles (or kilometers) per hour.

Click the watch photos to enlarge the images, click here for a short video of the new Daytona.

Rolex Cosmograph Daytona in Platinum - angle

The Daytona’s case measures 40 mm in diameter and claims a water-resistance of 100 meters (330 feet). Made in Rolex’s distinctive Oyster style, the case is machined from a solid block of 950 platinum and has a polished finish. The fluted caseback is hermetically screwed down with a special tool exclusive to Rolex watchmakers. The winding crown, fitted with Rolex’s patented Triplock water-resistance system, screws down securely against the case and is protected by a crown guard integrated into the case middle. The chronograph pushers also screw down securely. The crystal is made of scratch-resistant sapphire.

The outer scales on the chronograph subdials are made of chestnut brown lacquer, which matches the bezel and contrasts strikingly with the ice-blue dial, and have 18k white gold borders. White gold is also used for the applied hour markers and hands, which are coated in Chromalight, a luminescent substance emitting a blue glow that Rolex claims lasts longer than eight hours.

Rolex Cosmograph Daytona - Platinum -front


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About Mark Bernardo

Mark Bernardo is the digital media editor of WatchTime magazine, responsible for developing and overseeing the editorial content on as well as for WatchTime's tablet editions for the iPad, Nook, and Kindle. As WatchTime's managing editor, from 2006 through 2011, he has written about numerous watch companies from major brands like Omega, TAG Heuer and Piaget, to exclusive artisan lines such as Jean Dunand, De Bethune and DeWitt. Prior to joining WatchTime, he was the editor of Smoke, a lifestyle magazine for cigar enthusiasts, whose beats included cigars, watches, cars, wines and spirits, celebrities, men's fashion, and other subjects, and has written about luxury items for a variety of men's-interest publications, including Robb Report, Robb Report Motorcycling, Stratos, Worth, and Bloomberg Markets.


  1. Sm says:

    Resale value. $75,000 in 2050. Just like new patek grandmaster chime selling price $2,500,000 only 7 made all sold. Resale value same in 2050. Watch makers feel people have money and these companies have taken profit by setting very high initial price that includes any potential appreciation for the next 35 years. As the oil price falls further, Grandmasters Patek may come up for sale at $ 1,500,000

  2. elvis mangera says:

    Buy a replica model
    Its just as nice

  3. iwan tarmat says:

    iam not impress

  4. DRS says:

    Beautiful piece. I\'d consider it if it were priced similar to other Daytona models.

  5. P.J.Kirkhorn says:

    $75,000,OH! my god,you\'ve got to be crazy or just have more money than you know what to do with.One who buys this watch will surely see it rise in value,problem know one on earth will be alive long enough to bear wittness to it.

  6. Bruce says:

    Brown and blue. I don\'t think so

  7. CS says:

    I don\'t like the colour.

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