Last year marked the 50th anniversary of the Rolex Cosmograph Daytona, the chronograph watch made famous by actor and motor racing enthusiast Paul Newman. The anniversary edition that Rolex released at Baselworld 2013 still generates strong opinions in the brand’s legion of fans. Here is a closer look at the watch.
The first Rolex Oyster Perpetual Cosmograph Daytona — a wristwatch in a steel case with a manual-wind chronograph movement, named after the famous racetrack — was released in 1963 and has been produced in various versions ever since. (Newman regularly and famously wore a Daytona when he took up auto racing in the 1970s; a few very rare models have what collectors now refer to as the “Paul Newman dial,” with block indices and crosshairs on the subdials.) This model, however, is the very first Daytona with a platinum case. The color scheme — a dial in what Rolex calls “ice blue” and a bezel in what it terms “chestnut brown,” is also unprecedented in the collection. The watch, which Rolex’s press materials refer to as a “prestigious edition” is priced at around $75,000, much higher than most Daytona models. Rolex admits that the new timepiece is not attainable for every Daytona fan out there, but that the intent with the anniversary piece had always been to create something special and exclusive.
The Daytona’s familiar tachymeter bezel, a key element in its identity as a watch for auto racing, is made of Rolex’s proprietary Cerachrom material, an extra-hard, corrosion resistant ceramic, with the engraved numerals and graduations coated with a thin layer of platinum via a PVD (physical vapor deposition) process. The wearer can use the tachymeter scale, in conjunction with the chronograph, to measure average speeds of up to 400 miles (or kilometers) per hour.
Click the watch photos to enlarge the images, click here for a short video of the new Daytona.