Gucci and The Recording Academy have announced an exclusive three-year partnership inspired by the Grammy Awards. This unique fashion and music collaboration will be brought to life through a special-edition collection of Gucci Grammy watches and jewelry designed by Gucci’s Creative Director, Frida Giannini, proceeds from which will support restoration and preservation of milestone musical recordings for the enjoyment of future generations.
During its nearly 90 year history, Gucci has counted among its most loyal clientele many iconic musical artists, including Mary J. Blige, Eric Clapton, Elton John, Alicia Keys, Madonna, Rihanna, Ringo Starr, Rod Stewart, Barbra Streisand, and Justin Timberlake. This new partnership underscores Gucci’s commitment to preserving the arts, and it is in keeping with Gucci’s five-year relationship with Martin Scorsese’s non-profit organization, The Film Foundation, which has resulted in the restoration of six classic films to date. This new initiative will support the programs of the Grammy Museum to preserve historically significant moments and recordings of our musical heritage.
“Music, much like film, is such a vibrant part of today’s culture and it also frequently provides inspiration for my work as a designer,” said Giannini. “As a fashion house with a rich history built over nearly 90 years, Gucci is proud to be at the forefront of initiatives like this that support the preservation of the arts. It’s an honor to partner with The Recording Academy, which is not only considered to be one of the world’s leading music authorities, but also a guardian of some of the greatest musical milestones.”
“We have great admiration for the important contribution Gucci has made to the restoration and preservation of cinema in recent years, and are naturally delighted that it has now chosen to extend those efforts into music through this new partnership with The Recording Academy,” said Neil Portnow, President/CEO of The Recording Academy, President of the Grammy Foundation, and Chair of the Board of the Grammy Museum. “With the increasing intersection between music and fashion, we are proud to collaborate with one of the most iconic and philanthropic fashion houses of today.”