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WatchTime – USA's No.1 Watch Magazine
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Gucci

Gucci Turns 100 and Turns Up the Volume On its High Watchmaking

Italian fashion designer and entrepreneur Guccio Gucci founded his eponymous fashion house in 1921, and the first Gucci timepiece was released in 1972. Since then, Gucci has continued to produce watches alongside its array of other popular accessories, most of them notable more for their fashion-forward designs than for their level of horological ambitiousness. On...

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May 20, 2021 by Mark Bernardo

Sponsored: Artel Rotec Introduces New Sky Series

Independent watchmaker Artel Rotec is introducing its second collection, the Sky Series, this month, with the bold timepiece serving as a worthy follow-up to its V-Series limited edition sports watch lineup. Artel Rotec first formed in 2018, when designer and longtime watch collector Matthew Roknipour launched the brand as a family owned, independent watch company...

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Jan 25, 2023 by WatchTime

HAPPY FATHER'S DAY

Last-Minute Father’s Day Gift Ideas from WatchTime’s Friends and Partners

Father’s Day is this Sunday, June 16, and if your busy schedule has left you struggling at this late date to come up with a gift idea for your dad, granddad, brother or son, WatchTime is here to assist. Obviously, we feel that our extensive watch coverage on this website, our print magazine, and our...

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Jun 14, 2019 by WatchTime

EXPERT ADVICE

Watch Winders 101: The Ultimate Watch Winder Guide

For collectors and dealers of self-winding watches, we present in this WatchTime feature a guide to the watch winder, covering a selection of models, sizes, designs and functions of available watch winders.

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Apr 22, 2019 by WatchTime

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

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Oct 9, 2018 by WatchTime

COUTURETIME 2018:

Gucci Introduces a New Automatic Timepiece Collection for 2018

Gucci is enriching its men’s offering with five innovative new 40 mm automatic watches. Two of the new Swiss Made timepieces come with a GMT function, with an additional hour hand in the shape of a snake for tracking time in a second time zone. Showing a high level of craftsmanship, one features a yellow...

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May 30, 2018 by WatchTime

BASELWORLD 2018:

The Baselworld Watch Fair: 10 Things to Know

What is Baselworld, exactly? Why is it so important? What happens there? Can I go? For the answers to these and more questions, read on. We’ve put together a list of 10 watch-centric FAQs.

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Mar 20, 2018 by WatchTime

THE WATCHTIME Q&A

Gucci Timepieces President and CEO Piero Braga on Tradition vs. Fashion

Fashion industry veteran Piero Braga took over as President and CEO of Gucci Timepieces in 2016, and was tasked with bringing the company's watch collections into sync with the design vision of Gucci's Creative Director, Alessandro Michele, who has reimagined the brand's image for a younger generation. I had a chance to talk with Braga at Baselworld 2017 about what the future holds for Gucci watches.

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Jun 18, 2017 by Mark Bernardo

Movado Launches Three New Smartwatches

Movado launches three smartwatches: two in its Swiss-made collection, the Museum Sport, and Bellina, and one in its Bold line of less expensive, non-Swiss casual watches, the Movado Bold Motion.

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Dec 12, 2015 by Norma Buchanan

Ulysse Nardin USA Cheers on the America’s Cup Winners in Bermuda

Sweden’s Artemis Racing team, sponsored by Ulysse Nardin, pulled off a dramatic victory in the Louis Vuitton America’s Cup World Series races in Bermuda on Sunday, October 18. WatchTime was there to witness the excitement and to get a glimpse of the new limited-edition Ulysse Nardin Artemis racing watch.

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Oct 21, 2015 by Joe Thompson

Family Values: Patek Philippe’s Thierry and Philippe Stern

Geneva’s Stern family has owned and operated Patek Philippe for nearly 80 years. When it comes to making watches, they say, family matters. Scroll down to read WatchTime editor-in-chief Joe Thompson’s up-close-and-personal profile of Philippe and Thierry Stern from the WatchTime archives.

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Oct 20, 2015 by Joe Thompson

The Wearables Arrive: The Scoop on All the New Smartwatches From Baselworld 2015

According to an old joke, Albert Einstein once said that he wanted to die in Switzerland, not elsewhere, “because everything happens 20 years later there.” This year, Baselworld proved Einstein wrong: the array of smartwatches on display proved the Swiss can be as up-to-date as anyone. Here’s a rundown of some of the smartwatches that...

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Jun 5, 2015 by Norma Buchanan

Gucci Grammy Special Edition Interlocking Watch

The 56th Grammy Awards, held last night in Los Angeles, inspired this week’s Watch to Watch, which comes from Gucci. A partner of the Recording Academy, organizers of the Grammys, since 2010, Gucci has introduced the latest timepiece in its Gucci Grammy Special Edition Interlocking series, with a dial made of the same material as...

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Jan 27, 2014 by Mark Bernardo

First Look: Emporio Armani’s New Mechanical Watch, the Armani Meccanico (Video)

Following in the footsteps of brands like Hermès, Gucci, Chanel, and others, Emporio Armani has joined the growing club of fashion houses that are producing high-end watches with mechanical movements. Click here to find information on, and watch an official brand video for, the new Emporio Armani Meccanico collection, debuting this fall.

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Nov 13, 2013 by Mark Bernardo

5 Fashion Brands You Didn’t Know Made Men’s Mechanical Watches

Watches bearing the names of big fashion houses tend to get written off by serious watch aficionados, who tend to think of them as only for ladies or, worse, only inexpensive pieces with quartz movements. In addition to brands like Hermes, Ralph Lauren, and Chanel, who have taken strides to establish themselves in the world...

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Nov 3, 2013 by WatchTime

The Big Fix: Behind Girard-Perregaux’s Makeover

The new Girard-Perregaux Chrono Hawk goes under the microscope in WatchTime’s November-December issue, on sale now. In this feature from the June 2013 issue, we delve into how new Sowind Group CEO Michele Sofisti plans to cure what’s been ailing that Swiss high-horology brand.

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Oct 22, 2013 by Norma Buchanan

Gucci Takes the Plunge Into High Horology with New Gucci Dive Watch

(As seen in the October issue of WatchTime.) At Baselworld, Gucci announced it will launch a new men’s watch that stands apart from the brand’s other watches. Due out next year, the Gucci Dive is an official divers’ watch, certified to adhere to ISO standard 6425. But what is most significant about it is its...

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Aug 28, 2013 by Jay Deshpande

Gucci Sync Supports Chime for Change Campaign

Gucci Timepieces & Jewelry has selected the new Gucci Sync watch to represent Chime for Change, a campaign for women’s and girls’ empowerment founded by Gucci.

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May 29, 2013 by WatchTime

Baselworld 2013 Day Three: Breguet, Jaquet Droz, Girard-Perregaux, Hermès

Day Three at the Baselworld watch fair was packed, as my WatchTime editorial colleagues and I visited a slew of big-name watch brands and had the opportunity to check out their latest offerings for 2013, including horological milestones from Breguet and Girard-Perregaux.

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Apr 28, 2013 by Mark Bernardo

Million Dollar Club 2012: Watch Advertising at All-Time High

In an exclusive report in the upcoming May-June issue of WatchTime, we reveal which watch brands are spending the most on advertising in 2012, a record year for watch-company ad spending, and we provide a complete list of the 60 brands that spent more than $1 million on ads.

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Apr 8, 2013 by Joe Thompson

Jeanrichard Launches New Collection with Captain Sully Sullenberger

New York’s Standard Hotel was the site of an elegant soirée last week, as Jeanrichard announced a partnership with hero pilot Captain Chesley “Sully” Sullenberger for the launch of its new 1861 and Terrascope watches, part of the brand’s new, streamlined collection.

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Mar 4, 2013 by Mark Bernardo
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