Hublot Launches New Big Bang Ferrari

Hublot Big Bang Ferrari

Hublot chairman Jean-Claude Biver’s appreciation for speed is evident not only in his choice of partner for the Swiss watch brand’s latest collaborative venture — the Italian sportscar icon Scuderia Ferrari — but in the astoundingly short time it has taken to produce the first Ferrari-branded Hublot wristwatch: the Hublot Big Bang Ferrari Magic Gold. Wallpaper image inside.

The watch, which was unveiled this week at the Baselworld watch fair, is not only the first fruit of the partnership between Hublot and Ferrari, announced a scant five months ago, but also the first use of an entirely new material developed by Hublot: so-called “Magic Gold,” a scratch-resistant alloy of gold and ceramic used for the case.

The case is larger than that of a typical Big Bang watch, 45.5 mm in diameter; this is the first variation of the Big Bang case since the model was launched in 2005. Other notable features include a cylindrical bezel, a sapphire dial that shows off the movement (Hublot’s in-house Unico caliber, an automatic chronograph), an indexed crown with the Hublot “H” logo, elongated push-buttons that are fixed along a rotating axis like the pedals of a car, carbon inserts on the case profile, and two interchangeable straps, which use a quick-change system inspired by a car’s seatbelt and feature tone-on-tone stitching that echoes the type used on the upholstery of Ferrari interiors. The “Magic Gold” case is water-resistant to 100 meters.

The dial showcases Ferrari’s legendary “prancing horse” logo in relief at 9′clock and a minute counter at 3 o’clock with red hand and yellow date window; the hand and indices of the counter are influenced by instruments on a Ferrari dashboard.

The Unico movement is used here for the first time in a Big Bang model; it beats at 28,800 vph and has a column wheel with horizontal coupling on its dial side. For this version of the Unico, Hublot has added a rotor that is inspired by the look of a Ferrari wheel rim. It gives the watch a power reserve of 72 hours.

Even the presentation case for the watch carries the Ferrari automotive theme: it is designed to resemble an engine-valve support and made of aluminum with a built-in rotary system. Hublot is also offering a version of the watch in a titanium case.

 





About Mark Bernardo

Mark Bernardo is the digital media editor of WatchTime magazine, responsible for developing and overseeing the editorial content on WatchTime.com as well as for WatchTime's tablet editions for the iPad, Nook, and Kindle. As WatchTime's managing editor, from 2006 through 2011, he has written about numerous watch companies from major brands like Omega, TAG Heuer and Piaget, to exclusive artisan lines such as Jean Dunand, De Bethune and DeWitt. Prior to joining WatchTime, he was the editor of Smoke, a lifestyle magazine for cigar enthusiasts, whose beats included cigars, watches, cars, wines and spirits, celebrities, men's fashion, and other subjects, and has written about luxury items for a variety of men's-interest publications, including Robb Report, Robb Report Motorcycling, Stratos, Worth, and Bloomberg Markets.

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