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Baselworld 2014: Casio Introduces Two New Pro Trek Watches


At the Baselworld 2014 fair this week, Casio brought out two new additions to the Pro Trek family of watches, which are designed for rugged use in the outdoors. The PRG270B and the PRW6000Y both feature updated versions of Casio’s Triple Sensor system, along with a number of other features. Let’s take a look at each of them in turn. … [Read more...]

Baselworld 2014: Casio Unveils New G-Shock with GPS Technology


Among Casio’s new product releases presented to the press at Baselworld is a new, analog G-Shock watch that combines GPS information and radio wave signals. This marks the first time that Casio has incorporated GPS technology into a G-Shock watch. The watch, called the GPW1000, will be able to synchronize to GPS and smartphone devices and to check its own timekeeping accuracy against satellites … [Read more...]

Camo and Chrono: 7 New Casio G-Shock Watches

Casio G-Shock_GD-X6900CM-5_JR_DR

Fans and collectors of Casio G-Shock watches now have seven more reasons to make room on their shelves and wrists. The brand has launched three new styles of Casio G-Shock watches — an all-analog chronograph, an analog-digital chrono, and a military-style, camouflage-pattern all-digital model — available in a total of seven new color schemes. … [Read more...]

New Casio Sports Watch is Compatible With iPhone Fitness Apps

Casio STB-1000 watch

Casio, which launched its first Casio G-Shock watch with Bluetooth technology in 2011, introduced the latest generation in its series of smartphone-compatible watches at last week's 2014 Consumer Electronics Show in Las Vegas. The Casio STB-1000 uses Bluetooth v4.0, with low-energy wireless technology, to enable wearers to check personal fitness data from popular mobile apps, operate a music … [Read more...]

Fratello Friday: Everyone Needs at Least One, Right? My Top 5 Digital Watches

Tissot T-Touch Expert

Perhaps it is a bit like cursing in a church when discussing digital watches on a site devoted primarily to luxury watches, but I am certain that everyone should own at least one. Why? Firstly, as a reference watch that you can use to set all your other timepieces; secondly, because the digital watch does have its own place in horological history. Being a child of the 1980s, I grew up with a … [Read more...]

Casio Watch Confidential: The Inside Story of the Casio G-Shock and Other Casio Watches

Casio G-Shock watch

Download this FREE feature from the WatchTime magazine archives and learn more about the world of Casio watches! There aren’t a lot of non-mechanical watches that have inspired excitement among collectors, but Casio watches – particularly the famous G-Shock — are among the rare exceptions. And even diehard fans of Swiss mechanicals are impressed with Casio’s technological prowess. Casio … [Read more...]

Casio Announces Pro Trek PRW3000-1


Casio is expanding its Pro Trek collection, designed for outdoors enthusiasts, with the introduction of the PRW3000-1. The PRW3000-1 utilizes Casio’s Triple Sensor Version 3 Technology, which features a downsized direction sensor and pressure sensor for altimeter/barometer readings and thermometer, resulting in improved altitude readings and compass measurements, as well as a smaller case size … [Read more...]

A $1,000 G-Shock? Casio Unveils That and More at 2013 “Shock the World” Event

Casio G-Shock MT-G

Casio's year-long celebration of its iconic G-Shock watch's 30th anniversary culminated in last week's "Shock the World" VIP event in New York City. Among the highlights were a performance by rap star and G-Shock endorser Eminem and the U.S. launch of the MT-G, a collection of new metal/resin G-Shock watches starting at $900. … [Read more...]

Casio Launches New Pro Trek


Casio has added another model to its Pro Trek line of digital watches, designed for outdoor activities. The new PRG260 offers a variety of features, including a duplex LCD display and the brand's trademark Tough Solar Power and one-touch Triple Sensor Technology. Casio’s one-touch Triple Sensor technology features a pressure sensor for measuring barometric pressure and altitude, a thermo … [Read more...]

Facetime February 2

Harvey Wellman wears a Rolex Submariner 2-Tone Blue Dial while posing for a picture with Mike Tyson at the Day Of The Champions event in Sydney, Australia.

Welcome to another installment of Facetime! We want to thank the Harvey Welman, Ravi Sehti, and Michael Tribolet for the great pictures! As always, if you want to be featured in our weekly Facetime section, as well as on Pinterest and our other social networks, please submit a hi-res pic (at least 1mb) to We'll also select the most popular weekly photos every two months and … [Read more...]

SlingShox for G-Shocks


Avid Casio G-Shock fans looking to upgrade their collection on the cheap are advised to check out a recently launched brand of G-Shock accessories known as SlingShox — a line of silicone skins that wrap around existing G-Shock models to give the watch a new look. The skins allow for customization of G-Shocks, greatly increasing the color options. Eighteen colors are currently available at … [Read more...]

Casio’s New Pro Trek: PRG550B-5


Casio has just introduced a camouflage timepiece to its Pro Trek collection, the PRG550B-5. Like other Pro Trek watches, the PRG550B-5 is designed for use in outdoor activites and has three sensors: an altimeter/barometer, thermometer, and digital compass. It also features a combination analog & digital display, with a second hand that acts as a compass needle which allows the wearer to read … [Read more...]

Brand Updates: New Ambassadors and Boutiques

G-Shock ambassador Kazu Kokubo

Several watch brands have announced new ambassadors recently. Casio's G-Shock has added professional snowboarder Kazu Kokubo to its growing roster of extreme sports athletes. In addition to his many snowboarding victories, including two consecutive US Open of Snowboarding championships, Kokubo also volunteers with the Japanese animal rescue group, JEARS, of which a portion of the proceeds from his … [Read more...]

Three Decades of Shocks: Casio Launches 30th Anniversary G-Shock Models

Casio G-Shock 30th anniversary group

In 1983, Casio launched its first G-Shock watch, a product that reinvented the image of the digital wristwatch and, with its unprecedented shock-resistant case, revolutionized watch case design as well. This year, the Japanese brand kicks off a year-long celebration of its most iconic timepiece leading up to the G-Shock's 30th anniversary in 2013. … [Read more...]

Romain Jerome’s Latest Features DNA From the Statue of Liberty

Romain Jerome Liberty DNA

It's been 125 years since the Statue of Liberty — a gift from the French to the United States to celebrate the 100th anniversary of the Declaration of Independence — was first erected in New York Harbor. To commemorate the occasion, Romain Jerome has created a new watch, called Liberty DNA, whose dial contains actual fragments of the statue. … [Read more...]

Surfer Yadin Nicol Joins G-Shock as Brand Ambassador


Casio America has added professional surfer Yadin Nicol as an official G-Shock brand ambassador. Originally from Austraila, he has become well known in America, Europe, and Japan. After completing a successful 2011 season on the qualifying tour, surf enthusiasts are predicting a ‘Rookie of The Year’ crown at the end of the 2012 World Tour. … [Read more...]

Casio Releases New Edifice Watch

Casio Edifice EQWT720

Casio recently released the The EQWT720, the newest model in their EDIFICE collection. The price is $580. Take a look at the watch below:   Receive all the news, features and reviews from WatchTime for free! Sign up to our free weekly newsletter and get all the news delivered to your inbox. … [Read more...]

Million-Dollar Club: What Watch Brands Spent the Most on Advertising in 2011?

Rolex/Chanel/BellRoss/Omega graphic

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. … [Read more...]

Casio Shows Bluetooth-enabled Watch at CES

Ever wish you had wristwatch like Dick Tracy that could transmit information and make calls? Or what about the utility wristwatch from Inspector Gadget that monitored activities and had two-way communication functions? This year at CES, Casio is unveiling a prototype Bluetooth-enabled watch that speaks to Smartphones and other mobile devices. … [Read more...]

Watch Sales Down Again for Japan’s Big Three

Results for the fiscal year ended March 31 show that watch sales at Japan’s Big Three watch firms slumped for the second consecutive year as the Great Recession continued to suppress demand for mid-priced watches. Nevertheless, the watch divisions at Citizen, Seiko and Casio remained profitable. For the companies as a whole, only the Citizen Group reported a profit for year; Seiko and Casio both … [Read more...]