Richard Mille Official Timing Partner of Lotus F1 Team


GP-Spain-Lotus150Richard Mille, a brand long associated with Formula One auto racing in both its design and use of materials, has signed a two-year deal with the Lotus F1 racing team, joining the team as Official Timing Partner. 

As part of the partnership, Richard Mille branding will appear on the team’s 2013 Formula 1 challenger, the E21, as well as on driver uniforms. Richard Mille will also produce a Lotus F1 limited edition watch.

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Eric Boullier, Team Principal, Lotus F1 Team, said: “The 2013 season has seen Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognized in our off-track endeavors with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”

One Response to “Richard Mille Official Timing Partner of Lotus F1 Team”

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  1. Jan Sernander

    Richard Mille??? It is in a quite different price category than Lotus´ former watch brand, the
    TW Steel.

    Reply
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