Eric Boullier, Team Principal, Lotus F1 Team, said: “The 2013 season has seen Lotus F1 Team get off to a strong start on track, and it is highly satisfying to see that success recognized in our off-track endeavors with the announcement of Richard Mille as the latest name to join our strong portfolio of partners. As a team we are extremely proud of our brand identity, and the innovative approach adopted by Richard Mille in the design and manufacture of their wristwatches is certainly in keeping with our core value of standing out from the crowd.”
Richard Mille??? It is in a quite different price category than Lotus´ former watch brand, the
TW Steel.