In recent years, TAG Heuer has ramped up its support of soccer leagues around the world. We’ve seen the LVMH brand enter into relationships and become the Official Timekeeper for soccer associations such as LaLiga in Spain, the German Bundesliga, the English Premier League as a whole, the Chinese Football Association Super League, League 1 (French), AFC (Asian Cup), Copa Libertadores, Australia’s national team Caltex Socceroos, Major League Soccer in the United States, and Manchester United, arguably the most popular and valuable team in the world.
That leads us to the latest release from TAG Heuer, a new Carrera inspired by the brand’s relationship with Manchester United. The first thing you’ll notice is the bright red of the strap, hands, and minute track taken from the team’s uniforms. On the steel bezel is the typical tachymeter scale accented by Manchester United branding between 12 and 2 o’clock. Other Man U branding on the watch includes the team’s emblem on the small seconds at 9 o’clock and the same logo stamped on the stainless-steel, screw-on caseback.
The domed sapphire crystal has an anti-reflective coating on both sides covering the skeletonized dial that features three rhodium-plated subdials (30-minute counter at 12 o’clock, 12-hour counter at 6 o’clock, and small seconds at 9 o’clock) with snailed detailing. The date window is read through a window between 3 and 4 o’clock.
The steel case has a brushed finish and the hour and minute hands have been polished and facetted for greater visibility as well as being coated in red Super-LumiNova. The numerals are also rhodium plated but have been filled with white Super-Luminova.
The TAG Heuer Manchester United Carrera Heuer Calibre 01 comes with a perforated red rubber strap and is priced at $5,750.
This is ghastly. A better watch would have had Anders Herrera on the watch to create the Herrera Carrera.