TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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FEATURE

Seiko: A Chronograph Chronology

We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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Jun 16, 2019 by Gisbert Brunner

PROMOTION

Connected to the World: Introducing the G-Shock MTG-B1000-1A

The G-SHOCK MTG collection, in which the “MT” stands for “Metal Twisted,” continues to expand and to win over new fans worldwide. “Metal Twisted” refers to the original model’s unique case construction, with a stainless steel covering melded to the G-SHOCK brand’s advanced “core guard structure” of stainless steel,resin and a substance called “Alpha Gel.” Following up...

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Jun 10, 2019 by WatchTime

10 Things to Know About TAG Heuer

Here are ten things you should know about TAG Heuer, including the brand's deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs.

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Jun 13, 2019 by WatchTime

PORTFOLIO

Time Explorers: 6 Watches Tough Enough for the Outdoors

When climbing or hiking, mountain biking or camping, a watch needs to be sturdy and able to withstand scratches and impacts. Outdoors, far away from work, the pressures of everyday schedules quickly fall away. We’ve found six watches designed to rediscover that lost time, including new models from TAG Heuer, Oris, and Sinn.

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Jun 11, 2019 by WatchTime

NEWS

TAG Heuer Toasts 50 Years of the Monaco with First of Five Special Edition Timepieces

Of this year’s major watch-world semicentennials — Omega landing on the moon, Zenith launching the El Primero, etc. — the one that has yet to be fêted in a major way is the debut of the TAG Heuer Monaco, renowned for, among other notables, being the first self-winding chronograph wristwatch in a square case. That...

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Jun 5, 2019 by Mark Bernardo

FEATURE:

Undercover Wrist: Six Noteworthy Camouflage Watches

Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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May 12, 2019 by Logan R. Baker

FEATURE

Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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May 10, 2019 by Alexander Krupp

FEATURE

James Bond’s Watches: The Complete Movie Timeline

He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.

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May 9, 2019 by WatchTime

FEATURE

Hello, Newman! 10 Panda-Dial Chronographs That Aren’t the Rolex Paul Newman Daytona

Actual pandas are a rare and vulnerable species, only recently removed from the endangered list, but "panda dial" watches — loosely described as chronographs with black subdials on a predominantly white main dial — are more ubiquitous than ever, especially in the wake of the record-breaking auction sale of the world's most famous panda-dial watch, Paul Newman's Rolex Daytona. Here we round up 10 currently available panda-dial watches.

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May 6, 2019 by Mark Bernardo

TIMEPIECE TIMELINE

The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime Design Special 2019, here are our highlights. 1910s Many soldiers in World War I preferred a quickly readable watch on the wrist to a timepiece safely tucked away in a pocket of their...

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May 6, 2019 by Ruediger Bucher

BANG FOR THE BUCK

Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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Apr 26, 2019 by Alexander Krupp

PORTFOLIO

Splash! A Plunge Into the Colorful World of Watersports Watches

Take the plunge with us into the colorful world of water sports. Here you can find professional instruments with appealing technologies, styles, and prices. In this article, we present divers’ watches without complex additional functions (e.g., chronographs) because the watches listed here are designed to focus your undivided attention on the time of day and the...

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Apr 10, 2019 by Alexander Krupp

TIMEPIECE TIMELINE

7 Important TAG Heuer Chronographs, From 1887 to 2016

Few watch brands are better known for chronographs than TAG Heuer. The first ones appeared in the company’s catalog in 1882; they were followed by a parade of technically innovative chronographs that continues to this day. Here are seven highlights from TAG Heuer's distinguished history of chronograph watches.

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Apr 9, 2019 by Gisbert Brunner

Baselworld 2019:

WatchTime’s Official Editors’ Round Table for Baselworld

Baselworld 2019 will most likely go down as the show’s deciding year: On one hand, Baselworld had to deal with yet another significantly lower number of exhibitors (and visitors); on the other hand, the show’s new management also had to make sure the outlook for 2020 would be convincing enough to bring back large portions...

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Apr 6, 2019 by WatchTime

FEATURE

Linking Past to Present: The Evolution of the TAG Heuer Link

How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from WatchTime's Design Special 2019.

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Apr 5, 2019 by Mark Bernardo

PORTFOLIO

Time Tools: 8 Tool Watches From Luxury Brands

In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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Apr 2, 2019 by Jens Koch

WATCH TEST

Retro Racer: Testing the TAG Heuer Monza Calibre 17

In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review, from the April 2017 issue of WatchTime.

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Mar 29, 2019 by Alexander Krupp

BASELWORLD 2019:

TAG Heuer Builds Out the Autavia Collection with 7 New References

Two years ago at Baselworld, TAG Heuer’s biggest news was the long-awaited and widely well-received relaunch of one of its most beloved watches from yesteryear, the Autavia, after a hiatus from the market of more than 30 years. This year, the brand expands the contemporary Autavia family, which had thus far consisted solely of chronographs,...

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Mar 24, 2019 by Mark Bernardo

THE WATCHTIME Q&A:

Outlaw Connoisseur: “Mayans MC” Actor Antonio Jaramillo Talks Watches

Antonio Jaramillo, who co-stars on FX’s motorcycle club drama “Mayans MC,” went from selling watches at Tiffany & Co. to acting in stage plays, TV and movies. But the Mexican-born actor has continued his pursuit of horological knowledge while assembling a small but eclectic timepiece collection. MB: The biography on your website starts off with...

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Feb 22, 2019 by Mark Bernardo

FEATURE:

First Watch: U.S. Presidents and Their Timepieces

WatchTime shares, in this feature on U.S. presidents and their watches, what brands graced the wrists and waistcoasts of our chief executives, such as JFK's Omega Ultra Thin and Bill Clinton's Cartier Ballon Bleu.

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Feb 18, 2019 by Norma Buchanan

THE WATCHTIME Q&A:

TAG Heuer Product Director Guy Bove Discusses the TAG Heuer Carrera Calibre Heuer 02T Tourbillon Nanograph

During LVMH’s Geneva Days showcase earlier this month, TAG Heuer launched the Carrera Calibre Heuer 02T Tourbillon Nanograph which features the distinction of being the world’s first production timepiece to utilize a hairspring constructed of carbon. This announcement is notable for a number of reasons. For TAG Heuer, it’s the result of four years of development and...

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Jan 31, 2019 by Logan R. Baker

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