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TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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Hands-On: TAG Heuer Surprises with Monaco Chronograph Skeleton

Photography via Bilal Khan. TAG Heuer’s Monaco needs little introduction, neither in the world of mechanical watches nor in the realms of motor racing. Introduced in 1969 as one of the first self-winding chronographs and housed in a square case which was water-resistant, it soon rose to fame, also thanks to Steve McQueen who wore...

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May 26, 2023 by Sabine Zwettler

Sponsored: Adding Versatility in Size, Citizen Debuts 37mm Promaster

Citizen has mastered its creation of water-resistant timepieces in the decades since the debut of the Parawater in 1959, followed by the release of the Promaster collection in 1989. Gaining renown over the years, the Promaster collection is a flagship of Citizen’s dive models, balancing complex functionality with streamlined design. In its latest development of...

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Jun 5, 2023 by WatchTime

Precious Diving: TAG Heuer Introduces Aquaracer Professional 200 in Two Gold Editions

Watches and Wonders 2023 marked the introduction of some exciting updates, and for TAG Heuer those updates came for the Aquaracer Professional 200. For the first time, this successful diver’s watch is presented in a solid yellow or pink gold case. This material choice endows the timepiece with a profoundly elegant appearance. Equally new is...

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May 18, 2023 by Sabine Zwettler

Exploring the Middle: 3 Watches with a Mid-Range Luxury Price Tag

The luxury watch category is one that spans an extremely broad price range, with the entry level of the realm usually beginning around $1,000 and its higher end sometimes extending upwards of the millions of dollars. With such an expansive range, there is pretty much a watch for everyone at every price point. For those...

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May 3, 2023 by Caleb Anderson

PORTFOLIO

Transitional Solutions: Six Watches with Gradient Dials

All of a sudden, they’re everywhere — watches with colorful gradient dials that transition from a pale hue in the center to a dark one at the periphery. In this excerpt from our upcoming WatchTime Design Issue 2020, on sale October 29, we offer you some highlights.

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Apr 15, 2023 by Alexander Krupp

Watches and Wonders 2023: TAG Heuer Carrera Chronograph Glassbox

The celebrations of the 60th anniversary of the iconic TAG Heuer Carrera Chronograph continue at this year’s Watches and Wonders with the introduction of a new model inspired by the collector favorite “glass box” design. It earns its name from its sapphire crystal, which is shaped like the domed hesalite crystals found on some vintage...

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Mar 27, 2023 by Sabine Zwettler

Running on Sun: A Second Look at the TAG Heuer Aquaracer Professional 200 Solargraph

Photography by Bilal Khan. At the 2022 meeting of Watches and Wonders in Geneva, TAG Heuer introduced the first Aquaracer Professional 200 Solargraph, a sleek and versatile sports watch powered by innovative technology. The black DLC-coated steel case was the first to house the TAG Heuer Solargraph technology, which is powered by any light source...

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Mar 6, 2023 by Caleb Anderson

FEATURE:

First Watch: U.S. Presidents and Their Timepieces

WatchTime shares, in this feature on U.S. presidents and their watches, what brands graced the wrists and waistcoasts of our chief executives, such as Lincoln's Waltham pocketwatch, JFK's Omega Ultra Thin and Bill Clinton's Cartier Ballon Bleu.

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Feb 20, 2023 by WatchTime

Seeing Hearts: 5 Valentine’s Day Themed Timepieces

Happy Hallmark Holiday to those who celebrate, and even for those who don’t, we’re using this Valentine’s Day as an excuse to put together an array of love-inspired timepieces for all. From red and pink hues to tourbillons beating like a mechanical heart, we’ve assembled a list of five watches that follow the theme criteria...

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Feb 14, 2023 by WatchTime

The TAG Heuer Carrera Chronograph x Porsche Orange Racing Hits the Road

TAG Heuer and Porsche once again highlight their shared passion for racing through a collaboration timepiece. After five successful timepieces that have delighted fans of both brands, they are now introducing the new TAG Heuer Carrera Chronograph x Porsche Orange Racing, which is already the sixth creation for which the car and watch maker joined...

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Feb 2, 2023 by Sabine Zwettler

Lift-Off: 6 Watches (Other Than the Omega Speedmaster) That Went to Space

In 1957, the first artificial satellite named Sputnik 1 was launched into space by the Soviet Union, triggering a race among nations. For security reasons, astronauts always carried a wristwatch with them. These six timepieces played a unique role in this conquest of space.

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Jan 28, 2023 by Jens Koch

TIMEPIECE TIMELINE

The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime archives, here are our highlights, from the beginning of the 20th Century to the present day.

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Jan 14, 2023 by Ruediger Bucher

Showing at LVMH Watch Week: TAG Heuer Monza Flyback Chronometer

TAG Heuer brings back the Monza in a decidedly cool and colorful new execution at this year’s LVMH Watch Week. The TAG Heuer Monza Flyback Chronometer (Ref. CR5090.FN6001) makes its entrance in an ultra-light and highly resistant carbon case. Its black dial, which is skeletonized in order to reveal some of the mechanics underneath, boasts a...

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Jan 10, 2023 by Sabine Zwettler

Racing for 60 Years: TAG Heuer Introduces Limited Carrera Chronograph at LVMH Watch Week

At this year’s LVMH Watch Week, which takes place in Singapore, TAG Heuer is debuting the Carrera Chronograph 60th Anniversary Edition (Ref. CBK221H.FC8317). As it is dubbed in the name, this self-winding manufacture chronograph is a tribute to 60 years of motor racing legacy and comes with a “panda”-style dial. Limited to only 600 pieces...

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Jan 10, 2023 by Sabine Zwettler

2022 Year in Review: 6 Charged Up Quartz Watches

Continuing our annual recap tradition, today we look back at a handful of innovative and impressive releases that broke onto the scene in 2022. Today we’re covering quartz watches, a category of timepieces not always top-of-mind, but one nonetheless worth its weight when it comes to making waves in the world of watches, especially in...

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Jan 2, 2023 by Caleb Anderson

2022 Year in Review: Going Deep With Notable 5 Dive Watches

Continuing with our annual round-up, today we look back at some of the most exciting and innovative debuts that broke onto the scene in 2022. In spite of an ever-changing and increasingly volatile economy, the year saw the expansion of high-profile retailers, the launch of a host of notable timepieces, and the watch industry resumed...

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Dec 26, 2022 by Caleb Anderson

2022 Year in Review: 8 Chronographs Ready for Action

Kicking off our annual tradition of recapping some of the most notable stories and watches from the year, today we’re talking about the watch world’s most common complication (after a simple date aperture, that is), in the chronograph. Equipping sports watches to formal pieces to everything in between, the chronograph is a complication as useful in...

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Dec 21, 2022 by Caleb Anderson

TAG Heuer Carrera Chrono Tourbillon Polychrome: A Love Affair In Technocolor

TAG Heuer has a longstanding and close relationship with the world of car racing. Steve McQueen wore the brand in his famous movie ‘Le Mans,’ and today TAG Heuer sits on the wrist of Max Verstappen, the current Formula one world champion. This automotive DNA further comes to life in the new Carrera Chrono Tourbillon...

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Dec 2, 2022 by Martin Green

Among Friends: Reviewing the TAG Heuer Carrera Porsche Chronograph Special Edition

The official partnership between the TAG Heuer watch brand and the Porsche sports car manufacturer was a natural choice. These two companies have been linked by a strong friendship with common history, stories and, above all, values for years. Yet the news came as a shock. Reason enough for the watch manufacturer to launch a...

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Nov 20, 2022 by Martina Richter

The Perfect Wave: Seven Watches with Nautically Engraved Dials

Since the introduction of the Omega Seamaster 300 in 1993, watches with wave patterns on their dials have become increasingly popular. Here’s a closer look at some of the current models. Tissot Seastar 2000 ProfessionalTissot’s very large and robust dive watch is water-resistant to 600 meters and impresses with its irregular wave pattern, which resembles...

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Nov 19, 2022 by Alexander Krupp

In the (Golden) Driver’s Seat With the New TAG Heuer Carrera Chronograph

The 1960s are often referred to as “the golden age of motorsport.” In this sense, a yellow gold execution of TAG Heuer’s Carrera, which was born in 1963 and specifically designed by Jack Heuer for race car drivers and the use on Formula-1 tracks, seems long overdue. Voilà, right in time for the festive season,...

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Nov 18, 2022 by Sabine Zwettler
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