TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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PROMOTION

An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today

Gate to success: in 2011, TAG Heuer became the official timekeeper of the Grand Prix in Monaco, the most glamorous event in the Formula One racing calendar. An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today The chronograph was given its own manufacture caliber in the new millennium. Now under...

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Oct 8, 2018 by WatchTime

Promotion

Baume & Mercier’s new Clifton Baumatic: Lengthened Service Intervals

A mechanical watch movement is a complex mechanism comprising numerous mobile miniature components. Their perpetual interaction results in friction and wear ultimately influencing the smooth running of the movement. This is one of the reasons why watches have to be returned for regular service. The new Clifton Baumatic from Baume & Mercier with the maison’s...

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Oct 15, 2018 by WatchTime

PORTFOLIO

Splash! A Plunge Into the Colorful World of Watersports Watches

Take the plunge with us into the colorful world of water sports. Here you can find professional instruments with appealing technologies, styles, and prices. In this article, we present divers’ watches without complex additional functions (e.g., chronographs) because the watches listed here are designed to focus your undivided attention on the time of day and the...

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Oct 2, 2018 by Alexander Krupp

PORTFOLIO

Time Tools: 8 Tool Watches From Luxury Brands

In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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Sep 28, 2018 by Jens Koch

POLL:

Vote on the Winner of WatchTime Wrist Shot Contest #2

Capping off another successful WatchTime Wrist Shot Contest submission period, here are our top 10 images of the 300-plus wrist shots submitted to us through e-mail and Instagram over the past two weeks. Please vote on what you think is the best image based on composition, creativity, and image quality. The top five finishers will receive...

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Oct 9, 2018 by WatchTime

THE WATCHTIME Q&A

Throwback Thursday: Jean-Claude Biver Discusses Potentially Stepping Down from LVMH in Baselworld Interview

In an exclusive interview conducted at Baselworld 2018 by Chronos Editor-in-Chief and Ebner Publishing International Editorial Director Rüdiger Bucher, LVMH Watch Division president Jean-Claude Biver discusses current events at his three brands: Hublot, TAG Heuer, and Zenith.

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Sep 20, 2018 by WatchTime

WATCH TEST

Retro Racer: Testing the TAG Heuer Monza Calibre 17

In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review, from the April 2017 issue of WatchTime.

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Sep 19, 2018 by Alexander Krupp

PROMOTION:

Gucci Presents #TimeToParr: An Uncommon Photographic Journey

Embracing Instagram’s creative landscape over the past three years with dedicated projects in which artists play with House motifs, Gucci has published and promoted these special works with a series of hashtags. Now, for the first time, the House is collaborating with a single artist on an Instagram project. Exploring the nature of time and...

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Oct 9, 2018 by WatchTime

AUCTION PREVIEW:

13 Highlights from Christie’s Current “Falling for Time” Online Watch Sale

Christie’s ongoing series of online watch sales is one of my favorite parts of the auction world. Their watch team is able to consistently curate a terrific balance of vintage and contemporary models at a diverse range of price points; basically, there’s something for everyone. The current “Falling for Time” sale is their largest one...

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Sep 18, 2018 by Logan R. Baker

TIMEPIECE TIMELINE

7 Important TAG Heuer Chronographs, From 1887 to 2016

Few watch brands are better known for chronographs than TAG Heuer. The first ones appeared in the company’s catalog in 1882; they were followed by a parade of technically innovative chronographs that continues to this day. Here are seven highlights from TAG Heuer's distinguished history of chronograph watches.

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Sep 14, 2018 by Gisbert Brunner

FEATURE

Seiko: A Chronograph Chronology

We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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Sep 12, 2018 by Gisbert Brunner

Highlights from WatchTime’s September-October Issue, On Sale Now

The fifth WatchTime issue of 2018 hits newsstands today, with highlights ranging from our cover story featuring the Baume & Mercier Baumatic; an interview with Christian Selmoni, director of style and heritage at Vacheron Constantin as well as an in-depth look at the new FiftySix collection; a close-up of Citizen Watch Company at its centennial; tests of...

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Sep 11, 2018 by WatchTime

PROMOTION

The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996

After an eleven-year hiatus, the Heuer Carrera chronograph returned in 1996 as a high-fidelity re-edition original Carrera from 1963/64. Only the name “Carrera” was missing on the dial because of a conflict between brands. The reproduction encased hand-wound Lemania Caliber 1873. The first Heuer Carrera chronographs were still equipped with Valjoux Caliber 72. Back...

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Sep 11, 2018 by WatchTime

PORTFOLIO

Time Explorers: 6 Watches Tough Enough for the Outdoors

When climbing or hiking, mountain biking or camping, a watch needs to be sturdy and able to withstand scratches and impacts. Outdoors, far away from work, the pressures of everyday schedules quickly fall away. We’ve found six watches designed to rediscover that lost time, including new models from TAG Heuer, Oris, and Sinn.

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Sep 4, 2018 by WatchTime

NEWS

Darkened for the Deep: TAG Heuer Launches Aquaracer Carbon Special Editions

TAG Heuer's collaboration with watch customization maestro George Bamford, announced earlier this year at Baselworld, resulted in the launch of the much-discussed carbon-cased Monaco Bamford special edition. Now TAG Heuer's sporty diving watch, the Aquaracer, gets a similar all-black carbon treatment, in a trio of new models available exclusively at brand boutiques and online.

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Sep 3, 2018 by Mark Bernardo

Before the Connected Watch:

10 Things to Know About TAG Heuer

Here are ten things you should know about TAG Heuer, including the brands deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs.

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Aug 30, 2018 by WatchTime

Tough Timers: 10 Watches for Extreme Conditions

WatchTime takes a look at 10 tough timer watches, including the Omega Seamaster Aqua Terra >15,000 Gauss and the Rolex Sea-Dweller Deepsea, designed to withstand extreme conditions.

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Aug 24, 2018 by Jens Koch

WATCH TEST

Track Suited: TAG Heuer Monaco Calibre 11 Edition Steve McQueen

The TAG Heuer Monaco Calibre 11 Edition Steve McQueen, an updated version of the watch McQueen wore in the movie “Le Mans,” has racing written all over it. Did it take the checkered flag in our test?

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Aug 13, 2018 by Alexander Krupp

FEATURE:

Undercover Wrist: Six Noteworthy Camouflage Watches

Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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Aug 3, 2018 by Logan R. Baker

NEWS:

Fever Pitch: TAG Heuer Releases a Manchester United-Inspired Carrera

In recent years, TAG Heuer has ramped up its support of soccer leagues around the world. We’ve seen the LVMH brand enter into relationships and become the Official Timekeeper for soccer associations such as LaLiga in Spain, the German Bundesliga, the English Premier League as a whole, the Chinese Football Association Super League, League 1 (French),...

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Jul 31, 2018 by Logan R. Baker

FEATURE

James Bond’s Watches: The Complete Movie Timeline

He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.

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Jul 31, 2018 by WatchTime

FEATURE

Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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Jul 26, 2018 by Alexander Krupp

BANG FOR THE BUCK

Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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Jul 24, 2018 by Alexander Krupp

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