TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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PORTFOLIO

Splash! A Plunge Into the Colorful World of Watersports Watches

Take the plunge with us into the colorful world of water sports. Here you can find professional instruments with appealing technologies, styles, and prices. In this article, we present divers’ watches without complex additional functions (e.g., chronographs) because the watches listed here are designed to focus your undivided attention on the time of day and the...

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Oct 22, 2019 by Alexander Krupp

PORTFOLIO

Transitional Solutions: Six Watches with Gradient Dials

All of a sudden, they’re everywhere — watches with colorful gradient dials that transition from a pale hue in the center to a dark one at the periphery. In this excerpt from our upcoming WatchTime Design Issue 2020, on sale October 29, we offer you some highlights.

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Oct 20, 2019 by Alexander Krupp

PORTFOLIO

Time Tools: 8 Tool Watches From Luxury Brands

In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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Oct 14, 2019 by Jens Koch

FEATURE

Linking Past to Present: The Evolution of the TAG Heuer Link

How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from WatchTime's Design Special 2019.

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Oct 10, 2019 by Mark Bernardo

WATCH TEST

Retro Racer: Testing the TAG Heuer Monza Calibre 17

In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review, from the April 2017 issue of WatchTime.

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Oct 10, 2019 by Alexander Krupp

PORTFOLIO

Time Explorers: 6 Watches Tough Enough for the Outdoors

When climbing or hiking, mountain biking or camping, a watch needs to be sturdy and able to withstand scratches and impacts. Outdoors, far away from work, the pressures of everyday schedules quickly fall away. We’ve found six watches designed to rediscover that lost time, including new models from TAG Heuer, Oris, and Sinn.

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Oct 9, 2019 by WatchTime

NEWS

Into the New Millennia: TAG Heuer Monaco 1999-2009 Limited Edition

For the fourth time this year, TAG Heuer is releasing a limited-edition model in the commemorative quintet series celebrating the 50th anniversary of the Monaco series. This latest model is inspired by the period between 1999 and 2009, and comes on the heels of the 1989-1999, 1979-1989, and 1969-1979 models, each released earlier in summer...

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Oct 2, 2019 by Caleb Anderson

FEATURE

Seiko: A Chronograph Chronology

We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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Sep 25, 2019 by Gisbert Brunner

FEATURE

Chronomania: The 50-Year History of the Automatic Chronograph

Fifty years ago, the consortium of Heuer-Leonidas, Breitling, Buren-Hamilton and Dubois Dépraz vied with lone wolves Zenith and Seiko in the race to launch the world’s first automatic chronograph movement. How did these brands keep their developments secret? And how did the watch world change? We searched the past for clues.

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Sep 21, 2019 by WatchTime

THE WATCHTIME Q&A:

Outlaw Connoisseur: “Mayans MC” Actor Antonio Jaramillo Talks Watches

Antonio Jaramillo, who co-stars on FX’s motorcycle club drama “Mayans MC,” now entering its second season, went from selling watches at Tiffany & Co. to acting in stage plays, TV and movies. But the Mexican-born actor has continued his pursuit of horological knowledge while assembling a small but eclectic timepiece collection. MB: The biography on...

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Sep 12, 2019 by Mark Bernardo

FEATURE:

Vintage Eye for the Modern Guy: Mercer Lexington Chronograph

Mercer is a brand I’ve seen popping up on Instagram for the past year or so, and for a good reason. If you’re unfamiliar, the brand is a rising design house offering an assortment of watches in both vintage and modern styles, as well as a curated selection of leather goods. Even more impressively, Mercer...

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Sep 8, 2019 by Caleb Anderson

NEWS

Into the Emerald Depths: TAG Heuer’s New Green-Dialed Aquaracers

TAG Heuer has played with a variety of materials and colors for its Aquaracer collection of sporty divers' watches since the collection's soft revamp in 2016, most recently and perhaps most notably 2018's Aquaracer Carbon models. This year, two new Aquaracers debut — one for men, one for ladies — clad in of-the-moment emerald green dials, inspired, says the brand, "by the mesmerizing blue and green shades of the ocean."

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Sep 7, 2019 by Mark Bernardo

FEATURE

James Bond’s Watches: The Complete Movie Timeline

He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.

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Aug 15, 2019 by WatchTime

FEATURE

Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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Aug 15, 2019 by Alexander Krupp

FEATURE:

Undercover Wrist: Six Noteworthy Camouflage Watches

Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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Aug 14, 2019 by Logan R. Baker

FEATURE:

Hello, Newman! 10 Panda-Dial Chronographs That Aren’t the Rolex Paul Newman Daytona

Actual pandas are a rare and vulnerable species, only recently removed from the endangered list, but "panda dial" watches — loosely described as chronographs with black subdials on a predominantly white main dial — are more ubiquitous than ever, especially in the wake of the record-breaking auction sale of the world's most famous panda-dial watch, Paul Newman's Rolex Daytona. Here we round up 10 currently available panda-dial watches.

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Aug 7, 2019 by Mark Bernardo

TIMEPIECE TIMELINE

The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime Design Special 2019, here are our highlights. 1910s Many soldiers in World War I preferred a quickly readable watch on the wrist to a timepiece safely tucked away in a pocket of their...

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Aug 6, 2019 by Ruediger Bucher

TIMEPIECE TIMELINE

7 Important TAG Heuer Chronographs, From 1887 to 2016

The TAG Heuer Monaco is one of several significant watch models celebrating its 50th anniversary in 2019, but it is far from the only important, innovative chronograph the Swiss watchmaker has created in its distinguished history. In fact, few watch brands are better known for chronographs than TAG Heuer. The first ones appeared in the company’s catalog in 1882; they were followed by a parade of technically innovative chronographs that continues to this day. Here are seven highlights from TAG Heuer's history of chronograph watches.

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Aug 5, 2019 by Gisbert Brunner

BANG FOR THE BUCK

Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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Jul 29, 2019 by Alexander Krupp

NEWS:

Roll Out the Red Carpet: TAG Heuer Launches the Second Monaco 50th-Anniversary Limited Edition

Following the release of the first of five limited-edition Monaco watches intended to celebrate the 50th anniversary of the iconic square-shaped TAG Heuer model at the Monaco Grand Prix in May, the LVMH-owned brand announced the second watch in the commemorative series late last week. The new TAG Heuer Monaco 1979-1989 Limited Edition was introduced...

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Jun 17, 2019 by Logan R. Baker

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