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WatchTime – USA's No.1 Watch Magazine
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  • WatchTime - USA's No.1 Watch Magazine

    • TAG Heuer

    TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

    In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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    PORTFOLIO

    Transitional Solutions: Six Watches with Gradient Dials

    All of a sudden, they’re everywhere — watches with colorful gradient dials that transition from a pale hue in the center to a dark one at the periphery. In this excerpt from our upcoming WatchTime Design Issue 2020, on sale October 29, we offer you some highlights.

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    May 7, 2021 by Alexander Krupp

    A Cockpit Instrument for Your Wrist: Reviewing the TAG Heuer Autavia Calibre 5

    For the first time, TAG Heuer has introduced a watch without astopwatch function in its traditional Autavia line. In this feature from the WatchTime archives, we test whether this chronometer-certified newbie is another winner. Heuer first built the Autavia in 1933 as a stopwatch for motor vehicles and aircraft. This cockpit instrument was attached to...

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    May 7, 2021 by Jens Koch

    Blue Tones Meet Titanium in New TAG Heuer Carrera Heuer 02T Tourbillon Chronograph

    Five years ago, TAG Heuer grabbed headlines with the inaugural edition of its Carrera Heuer 02T, a COSC-certified chronograph watch equipped with a flying tourbillon and priced at a relatively accessible 15,000 Swiss francs — tens of thousands less than most other tourbillon watches. The company has built upon that model’s foundation to produce other...

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    Apr 21, 2021 by Mark Bernardo

    FEATURE

    Chronomania: The 50+-Year History of the Automatic Chronograph

    Fifty years ago, the consortium of Heuer-Leonidas, Breitling, Buren-Hamilton and Dubois Dépraz vied with lone wolves Zenith and Seiko in the race to launch the world’s first automatic chronograph movement. How did these brands keep their developments secret? And how did the watch world change? We searched the past for clues.

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    Apr 16, 2021 by WatchTime

    Lift-Off: 6 Watches (Other Than the Omega Speedmaster) That Went to Space

    In 1957, the first artificial satellite named Sputnik 1 was launched into space by the Soviet Union, triggering a race among nations. For security reasons, astronauts always carried a wristwatch with them. These six timepieces played a unique role in this conquest of space.

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    Apr 13, 2021 by Jens Koch

    Meet the Next Generation of the TAG Heuer Aquaracer (with Live Photos)

    The new Aquaracer from TAG Heuer is called the Aquaracer Professional 300. It still features the previous generation’s signature 12-faceted bezel, but has been equipped with a new set of sword hands, octagonal indexes, a new folding clasp with fine adjustment, and a date window at 6 o’clock (with a round magnifying lens), resulting in...

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    Apr 7, 2021 by Roger Ruegger

    FEATURE

    Seiko: A Chronograph Chronology

    We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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    Mar 12, 2021 by Gisbert Brunner

    FEATURE

    Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

    Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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    Mar 12, 2021 by Alexander Krupp

    FEATURE:

    Undercover Wrist: Six Noteworthy Camouflage Watches

    Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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    Mar 5, 2021 by WatchTime

    Made in Monaco: Testing the TAG Heuer Monaco Calibre Heuer 02

    The brand-new TAG Heuer Monaco Calibre Heuer 02 is the first true manufacture chronograph in this legendary watch collection. Is it the best of all time?

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    Feb 26, 2021 by Jens Koch

    FEATURE

    Linking Past to Present: The Evolution of the TAG Heuer Link

    How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from WatchTime's Design Special 2019.

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    Feb 17, 2021 by Mark Bernardo

    TAG Heuer and Porsche Forge A New (Yet 50-Year-Old) Partnership With Carrera Chronograph Special Edition

    Swiss watchmaker TAG Heuer and German luxury automaker Porsche have much in common. Both were founded by self-taught entrepreneurs (Edouard Heuer and Ferdinand Porsche); both earned medals for inventions at Paris World Fairs, only 11 years apart; both contributed revolutionary designs to their respective fields in the 1960s (the Heuer Monaco and the Porsche 911);...

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    Feb 4, 2021 by Mark Bernardo

    PORTFOLIO

    Time Tools: 8 Tool Watches From Luxury Brands

    In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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    Feb 4, 2021 by Jens Koch

    TAG Heuer Carerra Sport Chronograph Special Edition Re-Imagines 1965’s Classic “DATO 45”

    Highlighting a milestone year, TAG Heuer has released the first special edition of its recently launched Carerra Sport Chronograph. Available in two options, the timepieces are inspired by the 1965 “DATO 45” which was notable as the first Heuer wrist chronograph to feature a turning date disk. The historically influenced timepiece also features a date...

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    Jan 10, 2021 by WatchTime

    2020, The Watch Year in Review: 10 Captivating Chronographs

    It goes without saying: 2020 was far from an ideal year for most of us. Looking back, however, it was also a year that brought many noteworthy watch launches despite the huge obstacles posed by the pandemic and its effects on the world economy. As we look ahead hopefully to 2021, it’s time for our...

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    Dec 27, 2020 by Mark Bernardo

    TAG Heuer Partners with Bamford Watch Department for New Aquaracer Bamford Limited Edition

    Last month, we had the opportunity to take a look at the new Laureato Ghost Limited Edition, a special piece produced by Girard-Perregaux in collaboration with Bamford Watch Department. Now another collaborative project teams another Swiss watchmaker, TAG Heuer, with that selfsame London-based timepiece customization house to create the new Aquaracer Bamford Limited Edition. Actually...

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    Dec 12, 2020 by Caleb Anderson

    TIMEPIECE TIMELINE

    The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

    World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime archives, here are our highlights, from the beginning of the 20th Century to the present day.

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    Dec 4, 2020 by Ruediger Bucher

    WATCH TEST

    Retro Racer: Testing the TAG Heuer Monza Calibre 17

    In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review from the WatchTime archives, with original photos by OK-Photography.

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    Dec 3, 2020 by Alexander Krupp

    BANG FOR THE BUCK

    Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

    Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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    Nov 20, 2020 by Alexander Krupp

    TAG Heuer Toasts Jack Heuer’s 88th Birthday with Carrera Chronograph Gold Limited Edition

    Jack Heuer — great-grandson of TAG Heuer’s founder, its former CEO, and current Honorary Chairman — turns 88 years old today, and the watch company that still bears his surname is celebrating with a very special timepiece in rose gold, Jack’s favorite material, based on his favorite vintage watch, the Heuer Carrera Ref. 1158CHN. Here’s...

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    Nov 19, 2020 by Mark Bernardo
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