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TAG Heuer

TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

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TAG Heuer Honors the Chinese Year of the Dragon with Two Carrera Chronographs

TAG Heuer is welcoming the Chinese Year of the Dragon with two limited editions of its classic Carrera chronographs, featuring vibrant red accents associated with Chinese festivities. The 42mm diameter cases, available in stainless steel and 18k rose gold, channel the early style of the iconic Carrera with polished piston-style pushers, a large crown, and...

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Dec 1, 2023 by Sabine Zwettler

Sponsored: A Durable Style – Meet the Victorinox I.N.O.X. Chrono

Since its founding in 1884, Victorinox has been a steady champion of utility-driven style. From its now-iconic Swiss Army Knife, the brand has garnered a wide renown for reliable functionality in its products, with its modern collection of timepieces carrying that legacy forward. In the brand’s latest, the new I.N.O.X. Chrono, we see a continuation...

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Dec 1, 2023 by WatchTime

Lift-Off: 6 Watches (Other Than the Omega Speedmaster) That Went to Space

In 1957, the first artificial satellite named Sputnik 1 was launched into space by the Soviet Union, triggering a race among nations. For security reasons, astronauts always carried a wristwatch with them. These six timepieces played a unique role in this conquest of space.

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Nov 19, 2023 by Jens Koch

TIMEPIECE TIMELINE

The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime archives, here are our highlights, from the beginning of the 20th Century to the present day.

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Nov 10, 2023 by Ruediger Bucher

Celebrating Champions: TAG Heuer Introduces Latest Carrera Chronograph in Gold Panda-Style

For TAG Heuer, the year 2023 marked a significant milestone— the 60th anniversary of the Carrera Chronograph. The story began in 1963 when Jack Heuer, the forward-thinking CEO of the La Chaux-de-Fonds based Swiss tradition brand, unveiled a timepiece that was custom-made for the world of motorsports. Named after the treacherous Carrera Panamericana road race,...

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Oct 25, 2023 by Sabine Zwettler

Among Friends: Reviewing the TAG Heuer Carrera Porsche Chronograph Special Edition

This article is from the WatchTime Archives and was originally published in February 2022. The official partnership between the TAG Heuer watch brand and the Porsche sports car manufacturer was a natural choice. These two companies have been linked by a strong friendship with common history, stories and, above all, values for years. Yet the...

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Oct 19, 2023 by Martina Richter

The Perfect Wave: Seven Watches with Nautically Engraved Dials

Since the introduction of the Omega Seamaster 300 in 1993, watches with wave patterns on their dials have become increasingly popular. Here’s a closer look at some more recent models in our latest visit to the WatchTime Archives. Tissot Seastar 2000 ProfessionalTissot’s very large and robust dive watch is water-resistant to 600 meters and impresses...

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Oct 17, 2023 by Alexander Krupp

PORTFOLIO

Time Tools: 8 Tool Watches From Luxury Brands

In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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Oct 15, 2023 by Jens Koch

FEATURE

Seiko: A Chronograph Chronology

We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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Sep 30, 2023 by Gisbert Brunner

TAG Heuer Introduces Limited Edition Monaco Chronograph Night Driver

Improving dial readability has always been a central concern for watchmakers, especially when it comes to sports, aviation, and diving watches. Perfect legibility from every angle is crucial, also for use behind the wheel. In this regard, TAG Heuer has introduced its famous Monaco model for the first time with an entirely luminescent dial. The...

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Sep 18, 2023 by Sabine Zwettler

Back on the Race Track: TAG Heuer and Porsche Launch Carrera Chronosprint x Porsche

Seven Porsche watches in three years: with the TAG Heuer Carrera Chronosprint x Porsche, available in stainless steel and pink gold, the latest timepiece emerges from the partnership initiated in 2021 between the Swiss watch brand and the German sports car manufacturer. The automatic chronograph commemorates the 60th anniversaries of both the TAG Heuer Carrera...

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Sep 7, 2023 by Sabine Zwettler

FEATURE

Chronomania: The 50+-Year History of the Automatic Chronograph

Fifty years ago, the consortium of Heuer-Leonidas, Breitling, Buren-Hamilton and Dubois Dépraz vied with lone wolves Zenith and Seiko in the race to launch the world’s first automatic chronograph movement. How did these brands keep their developments secret? And how did the watch world change? We searched the past for clues.

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Aug 30, 2023 by WatchTime

FEATURE

Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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Aug 13, 2023 by Alexander Krupp

WATCH TEST

Retro Racer: Testing the TAG Heuer Monza Calibre 17

In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review from the WatchTime archives, with original photos by OK-Photography.

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Jul 29, 2023 by Alexander Krupp

TIMEPIECE TIMELINE

7 Important TAG Heuer Chronographs, From 1887 to Now

The TAG Heuer Monaco is one of several significant watch models celebrating its 50th anniversary in 2019, but it is far from the only important, innovative chronograph the Swiss watchmaker has created in its distinguished history. In fact, few watch brands are better known for chronographs than TAG Heuer. The first ones appeared in the company’s catalog in 1882; they were followed by a parade of technically innovative chronographs that continues to this day. Here are seven highlights from TAG Heuer's history of chronograph watches.

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Jul 23, 2023 by Gisbert Brunner

PORTFOLIO

Splash! A Plunge Into the Colorful World of Watersports Watches

Take the plunge with us into the colorful world of water sports in our latest dip into the WatchTime Archives! Here you can find professional instruments with appealing technologies, styles, and prices. In this article, we present divers’ watches without complex additional functions (e.g., chronographs) because the watches listed here are designed to focus your...

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Jul 16, 2023 by Alexander Krupp

Recalling 1969, TAG Heuer Introduces the Carrera Skipper (with Hands-on Photos)

The original Heuer Skipper was produced from 1968-1983 but the Carrera version was only in production for that first year before shifting to the Autavia case in 1969. For decades it was largely a forgotten esoteric regatta-timer but, as we know, in recent years this colorful Carrera chronograph aka the “Skipperera” has reached cult-like status...

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Jul 12, 2023 by Bilal Khan

Facets of Innovation: The TAG Heuer Aquaracer Collection

This article was originally published in the July/August 2022 Issue of the WatchTime print magazine. In 2021, the Aquaracer collection received a substantially upgraded design and new materials like ceramic and titanium, and, just one year later, even two new movements. Equally important, the Swiss watchmaker has turned repeatedly to some of its past dive watches...

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Jul 8, 2023 by Roger Ruegger

Hands-On: TAG Heuer Surprises with Monaco Chronograph Skeleton

Photography via Bilal Khan. TAG Heuer’s Monaco needs little introduction, neither in the world of mechanical watches nor in the realms of motor racing. Introduced in 1969 as one of the first self-winding chronographs and housed in a square case which was water-resistant, it soon rose to fame, also thanks to Steve McQueen who wore...

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May 26, 2023 by Sabine Zwettler

Precious Diving: TAG Heuer Introduces Aquaracer Professional 200 in Two Gold Editions

Watches and Wonders 2023 marked the introduction of some exciting updates, and for TAG Heuer those updates came for the Aquaracer Professional 200. For the first time, this successful diver’s watch is presented in a solid yellow or pink gold case. This material choice endows the timepiece with a profoundly elegant appearance. Equally new is...

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May 18, 2023 by Sabine Zwettler

Exploring the Middle: 3 Watches with a Mid-Range Luxury Price Tag

The luxury watch category is one that spans an extremely broad price range, with the entry level of the realm usually beginning around $1,000 and its higher end sometimes extending upwards of the millions of dollars. With such an expansive range, there is pretty much a watch for everyone at every price point. For those...

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May 3, 2023 by Caleb Anderson
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