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WatchTime – USA's No.1 Watch Magazine
  • Top 10
    • Affordable Watches
    • Best Watches
    • Chronographs
    • Dive Watches
    • Dress Watches
    • Gold Watches
    • Ladies Watches
    • Million Dollar Watches
    • Pilots Watches
    • Rectangular Watches
    • Sports Watches
    • Swatch Watches
    • Vintage Watches
    • World Time Watches
  • Downloads
    • A Lange Watches
    • Audemars Piguet Watches
    • Blancpain Watches
    • Breitling Watches
    • Cartier Watches
    • Casio Watches
    • Citizen Watches
    • Girard-Perregaux Watches
    • Grand Seiko Watches
    • Hublot Watches
    • IWC Watches
    • Jaeger-LeCoultre Watches
    • Longines Watches
    • Montblanc Watches
    • Oris Watches
    • Panerai Watches
    • Patek Philippe Watches
    • Tudor Watches
    • Vacheron Constantin Watches
    • Zenith Watches
  • Articles
    • Watch Blog
    • Watch Features
    • Watch News
    • Watch Reviews
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  • WatchTime - USA's No.1 Watch Magazine

    • TAG Heuer

    TAG Heuer was established in 1860 as the Uhrenmanufaktur Heuer AG in Switzerland. The TAG Group acquired Heuer in 1985 and rebranded the company to TAG Heuer. Luxury group LVMH (Bulgari, Zenith, Hublot, Louis Vuitton) acquired TAG Heuer in 1999. The words TAG Heuer stand for Techniques d’Avant Garde and the founders name (Heuer).

    In the early 20th century Heuer’s timepieces could be found in cars, planes and boats as clocks and timekeeping instruments. This line has been refreshed in the 1960s and discontinued the instruments 20 years later. Heuer also produced watches for high-speed sports events, many of these watches are still in use today and set standards for the whole industry. Among the notable TAG Heuer watches are the TAG Heuer Carrera, TAG Heuer Grand Carrera, TAG Heuer Monaco, TAG Heuer Link, TAG Heuer Calibre 1887, TAG Heuer Calibre 16, TAG Heuer Calibre 17, TAG Heuer Mikropendulums.

    Read more

    2020, The Watch Year in Review: 10 Captivating Chronographs

    It goes without saying: 2020 was far from an ideal year for most of us. Looking back, however, it was also a year that brought many noteworthy watch launches despite the huge obstacles posed by the pandemic and its effects on the world economy. As we look ahead hopefully to 2021, it’s time for our...

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    Dec 27, 2020 by Mark Bernardo

    TAG Heuer Partners with Bamford Watch Department for New Aquaracer Bamford Limited Edition

    Last month, we had the opportunity to take a look at the new Laureato Ghost Limited Edition, a special piece produced by Girard-Perregaux in collaboration with Bamford Watch Department. Now another collaborative project teams another Swiss watchmaker, TAG Heuer, with that selfsame London-based timepiece customization house to create the new Aquaracer Bamford Limited Edition. Actually...

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    Dec 12, 2020 by Caleb Anderson

    FEATURE

    Progress Through Technology: 10 Tourbillon Watches with High-Tech Designs

    Audi’s "progress through technology" motto also applies to the importance of the tourbillon for watch design, because this eye-catching complication greatly enhances a timepiece’s visual appeal. From our Special Design Issue, here are 10 highly technical tourbillon watches.

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    Dec 8, 2020 by Alexander Krupp

    TIMEPIECE TIMELINE

    The Evolution of the Men’s Wristwatch: A Decade-by-Decade Guide

    World War I coincided with the breakthrough of the wristwatch. New and trailblazing designs followed in each subsequent decade. From the WatchTime archives, here are our highlights, from the beginning of the 20th Century to the present day.

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    Dec 4, 2020 by Ruediger Bucher

    WATCH TEST

    Retro Racer: Testing the TAG Heuer Monza Calibre 17

    In 1976, TAG Heuer introduced its Monza model, named for the world-famous Italian Formula 1 racetrack. Forty years later, the Monza Calibre 17 recalls the glory days of racing while offering a great deal more than retro design. Read on for an in-depth review from the WatchTime archives, with original photos by OK-Photography.

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    Dec 3, 2020 by Alexander Krupp

    FEATURE:

    Undercover Wrist: Six Noteworthy Camouflage Watches

    Not just intended for outdoor recreation these days, camouflage has emerged as a trendy and bold alternative for your daily wristwear. Found on both watch straps and dials, the military-focused hue isn’t one normally associated with the luxury world of watchmaking but it has evolved into a distinct look for those in search of a...

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    Nov 23, 2020 by WatchTime

    BANG FOR THE BUCK

    Ticking Admission Tickets: 10 Entry-Level Mechanical Watches

    Every watch collection has to start somewhere, and often that initial watch purchase is on a somewhat restricted budget. Here's an introduction to entry-level mechanical watches from 10 brands. To narrow the field down, we only considered men’s watches with a case diameter of 37 mm or greater.

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    Nov 20, 2020 by Alexander Krupp

    TAG Heuer Toasts Jack Heuer’s 88th Birthday with Carrera Chronograph Gold Limited Edition

    Jack Heuer — great-grandson of TAG Heuer’s founder, its former CEO, and current Honorary Chairman — turns 88 years old today, and the watch company that still bears his surname is celebrating with a very special timepiece in rose gold, Jack’s favorite material, based on his favorite vintage watch, the Heuer Carrera Ref. 1158CHN. Here’s...

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    Nov 19, 2020 by Mark Bernardo

    TAG Heuer Unveils Two New Formula 1 Watches Inspired by Ayrton Senna

    Few brands are as synonymous with auto racing as TAG Heuer. When one thinks of motorsports and the watches that have played a role in their history, one cannot help but conjure up several of the brand’s iconic models, like the Carrera, Monaco, and Autavia. Recently, TAG Heuer unveiled the latest additions to its racing...

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    Nov 18, 2020 by Caleb Anderson

    FEATURE

    Seiko: A Chronograph Chronology

    We survey Seiko’s half-century-plus of mechanical chronographs in this comprehensive historical feature from the WatchTime archives. Discover the Japanese brand's contributions to the world of chronograph wristwatches.

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    Nov 17, 2020 by Gisbert Brunner

    FEATURE

    Linking Past to Present: The Evolution of the TAG Heuer Link

    How did TAG Heuer revamp its 1990s leader model, the iconic Link, for the 21st Century? Find out in this feature from WatchTime's Design Special 2019.

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    Nov 11, 2020 by Mark Bernardo

    PORTFOLIO

    Time Tools: 8 Tool Watches From Luxury Brands

    In this article from the WatchTime archives, we present eight "tool watches" that emphasize functionality and are robust, accurate, legible, and — importantly — not excessively expensive.

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    Nov 3, 2020 by Jens Koch

    TAG Heuer Rolls Out New Monaco Models on 1970s-Inspired Steel Bracelets

    TAG Heuer’s Monaco marked its 50th birthday in 2019, but the Swiss watchmaker is carrying on the celebration of its iconic square-cased chronograph into 2020 with the launch of three new models, two of them mounted on steel bracelets designed to evoke the ones used in the 1970s. The Monaco Chronograph Heuer 39 mm Calibre...

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    Oct 28, 2020 by Mark Bernardo

    PORTFOLIO

    Transitional Solutions: Six Watches with Gradient Dials

    All of a sudden, they’re everywhere — watches with colorful gradient dials that transition from a pale hue in the center to a dark one at the periphery. In this excerpt from our upcoming WatchTime Design Issue 2020, on sale October 29, we offer you some highlights.

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    Oct 27, 2020 by Alexander Krupp

    A Cockpit Instrument for Your Wrist: Reviewing the TAG Heuer Autavia Calibre 5

    For the first time, TAG Heuer has introduced a watch without astopwatch function in its traditional Autavia line. In this feature from the WatchTime archives, we test whether this chronometer-certified newbie is another winner. Heuer first built the Autavia in 1933 as a stopwatch for motor vehicles and aircraft. This cockpit instrument was attached to...

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    Oct 11, 2020 by Jens Koch

    TIMEPIECE TIMELINE

    7 Important TAG Heuer Chronographs, From 1887 to Now

    The TAG Heuer Monaco is one of several significant watch models celebrating its 50th anniversary in 2019, but it is far from the only important, innovative chronograph the Swiss watchmaker has created in its distinguished history. In fact, few watch brands are better known for chronographs than TAG Heuer. The first ones appeared in the company’s catalog in 1882; they were followed by a parade of technically innovative chronographs that continues to this day. Here are seven highlights from TAG Heuer's history of chronograph watches.

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    Oct 6, 2020 by Gisbert Brunner

    The WatchTime Q&A: TAG Heuer Heritage Director Catherine Eberlé-Devaux on the Year of the Carrera

    TAG Heuer celebrates its 160th anniversary in 2020, with an emphasis on its most famous watch model, the racing-inspired Carrera. Thus far, the market has seen two limited-edition heritage pieces, one reviving the storied silver-dial Carrera from 1964, another adopting the signature features of another vintage chronograph, the Montreal; along with a historically inspired redesign...

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    Sep 28, 2020 by Mark Bernardo

    Lift-Off: 6 Watches (Other Than the Omega Speedmaster) That Went to Space

    In 1957, the first artificial satellite named Sputnik 1 was launched into space by the Soviet Union, triggering a race among nations. For security reasons, astronauts always carried a wristwatch with them. These six timepieces played a unique role in this conquest of space.

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    Sep 24, 2020 by Jens Koch

    FEATURE

    Chronomania: The 50-Year History of the Automatic Chronograph

    Fifty years ago, the consortium of Heuer-Leonidas, Breitling, Buren-Hamilton and Dubois Dépraz vied with lone wolves Zenith and Seiko in the race to launch the world’s first automatic chronograph movement. How did these brands keep their developments secret? And how did the watch world change? We searched the past for clues.

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    Sep 22, 2020 by WatchTime

    FEATURE

    James Bond’s Watches: The Complete Movie Timeline

    He’s the world’s most famous secret agent, and the selection of watches on his wrist is at least as varied as the parade of “Bond girls” at his side. Our timeline presents an overview of James Bond's watches throughout the years.

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    Sep 21, 2020 by WatchTime
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