TAG Heuer Formula 1

TAG Heuer Formula 1 X Mario Kart Watches Take Nintendo Partnership to a Mechanical Level

TAG Heuer first partnered up with Nintendo’s iconic mascot in 2021 with the launch of the TAG Heuer Mario Connected watch. Some were skeptical (myself not included, might I add) but it was a hit and sold out quickly. The natural next step was to do a mechanical watch and, wow, was Mario Kart— the...

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Oct 13, 2022 by Bilal Khan

Hands-On Debut: TAG Heuer Formula 1 Chronograph in Three Bright New Colors

If you don’t personally have a TAG Heuer Formula 1 memory or story, then a close friend or family member almost certainly does. At this point it’s almost cliché to point out that TAG Heuer’s Formula 1 collection is one of the most robust and long-standing entry level offerings in Swiss watches. The ubiquitous racing-inspired...

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Sep 15, 2022 by Bilal Khan

TAG Heuer Unveils Two New Formula 1 Watches Inspired by Ayrton Senna

Few brands are as synonymous with auto racing as TAG Heuer. When one thinks of motorsports and the watches that have played a role in their history, one cannot help but conjure up several of the brand’s iconic models, like the Carrera, Monaco, and Autavia. Recently, TAG Heuer unveiled the latest additions to its racing...

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Nov 18, 2020 by Caleb Anderson

TAG Heuer Revs Up for the Indianapolis 500 with New Formula 1 Special Edition

TAG Heuer, a watch brand arguably more synonymous with the sport of automobile racing than any other, marks its 16th year as Official Timekeeper for both the NTT IndyCar Series as well as its signature event, the Indianapolis 500 race, in 2020. As per its tradition, the Swiss watchmaker celebrates another year of the motorsports...

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Aug 12, 2020 by Mark Bernardo

10 Things to Know About TAG Heuer

Here are ten things you should know about TAG Heuer, including the brand's deep connections with sports timing and automobile racing, and more recently, a series of groundbreaking developments in the field of ultra-fast mechanical chronographs.

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Dec 19, 2019 by WatchTime

PROMOTION

TAG Heuer Launches the Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer

TAG Heuer launches the TAG Heuer Carrera “Tête de Vipère” Chronograph Tourbillon Chronometer at Baselworld 2018 - a limited edition with a rare stamp of excellence celebrates the chronograph’s 55th anniversary.

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Nov 5, 2018 by WatchTime

PROMOTION

An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today

Gate to success: in 2011, TAG Heuer became the official timekeeper of the Grand Prix in Monaco, the most glamorous event in the Formula One racing calendar. An Extra Dose of Adrenalin: The TAG Heuer Carrera from 2000 to Today The chronograph was given its own manufacture caliber in the new millennium. Now under...

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Oct 8, 2018 by WatchTime

PROMOTION

The 90’s: The TAG Heuer Carrera 1964 Re-Edition of 1996

After an eleven-year hiatus, the Heuer Carrera chronograph returned in 1996 as a high-fidelity re-edition original Carrera from 1963/64. Only the name “Carrera” was missing on the dial because of a conflict between brands. The reproduction encased hand-wound Lemania Caliber 1873. The first Heuer Carrera chronographs were still equipped with Valjoux Caliber 72. Back...

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Sep 11, 2018 by WatchTime

NEWS:

Fever Pitch: TAG Heuer Releases a Manchester United-Inspired Carrera

In recent years, TAG Heuer has ramped up its support of soccer leagues around the world. We’ve seen the LVMH brand enter into relationships and become the Official Timekeeper for soccer associations such as LaLiga in Spain, the German Bundesliga, the English Premier League as a whole, the Chinese Football Association Super League, League 1 (French),...

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Jul 31, 2018 by Logan R. Baker

NEWS

TAG Heuer Celebrates Le Mans Milestone with New Formula 1 and Monaco Gulf Editions

The 24 Hours of Le Mans took place this weekend at France’s Circuit de la Sarthe, and TAG Heuer, the watch brand with perhaps the most legendary connection to auto racing, took the opportunity in the days leading up to the race to introduce its latest racing-influenced timepieces, which pay tribute to an historic Le...

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Jun 18, 2018 by Mark Bernardo

WATCHES AND CARS

Need for Speed: 15 Watches Inspired by Auto Racing

Including classic models like the Rolex Daytona, TAG Heuer Carrera, and IWC Ingenieur, we take a look at 15 watches with designs influenced by motorsports.

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May 31, 2018 by Mark Bernardo

PROMOTION

The 80’s: A Legendary Caliber, the Lemania Carrera Chronograph

Heuer Carrera 5100 Lemania Chronograph: Piaget and the movement manufacturer Nouvelle Lémania acquired Heuer in 1983. The Carrera was now equipped with the new co-owner’s automatic Caliber Lémania 5100. Two distinguishing features are the orange, readily legible, centrally axial, aircraft-shaped minute-hand and the 24-hour display at “12 o’clock.” A Legendary Caliber: the Lemania Carrera...

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May 21, 2018 by WatchTime

PROMOTION

The 70s: Another Golden Era for the Heuer Carrera

Heuer Carrera automatic chronograph in 18 karat yellow gold (front and back). Jack Heuer gave this watch in 1972 to the legendary Formula One driver Ronnie Peterson, hence the engraving on the back of the case. The timepiece encases Caliber 12, which succeeded the trailblazing Caliber 11. The dial too had a new design. Peterson’s...

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Mar 17, 2018 by WatchTime

NEWS

TAG Heuer Kicks Off Aston Martin Partnership with New Carrera and Formula 1 Special Editions

TAG Heuer announced its partnership with British luxury carmaker Aston Martin during last week's Geneva International Motor Show, and, as we expected, the announcement of the first special-edition timepieces springing from the partnership were not far behind. Here's what you need to know about the special Aston Martin editions of the TAG Heuer Carrera 01 and TAG Heuer Formula 1.

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Mar 13, 2018 by Mark Bernardo

NEWS

3 New TAG Heuer Limited Editions Pay Tribute to Racing Legend Ayrton Senna

Thirty years ago, Brazilian Formula 1 racing driver Ayrton Senna won his first Monaco Grand Prix. He would go on to become one of the greatest drivers the world had ever seen, winning 41 Grand Prix victories and three world championship titles before his death in 1994. To commemorate this racing milestone, TAG Heuer — a brand long associated with motorsports — launches three new limited-edition watches devoted to Senna.

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May 30, 2017 by Mark Bernardo

Bang for the Buck

5 Affordable TAG Heuer Watches for New Collectors

We take a look at five TAG Heuer models that are available in stores now at accessible prices, including the TAG Heuer Carrera Calibre 1887 Auto Chrono and the TAG Heuer Monaco Calibre 6.

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Dec 2, 2016 by WatchTime

Escapement Watch Review: The TAG Heuer Formula 1 Caliber 7 GMT

Looking for the perfect gift for a young man who is turning 21? Our WT contributor recently had an opportunity to wear and review the TAG Heuer Formula 1 Caliber 7 GMT watch. Here he discusses the viability of this timepiece as a potential purchase for a gift, in particular, for a young man coming of age.

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Mar 1, 2015 by Angus Davies

TAG Heuer Watches: The True Story behind the TAG Heuer Carrera, TAG Heuer Formula 1 and others

So you think you know everything a true connoisseur of TAG Heuer watches should know about these Swiss luxury watches? We’ll bet you don’t really know Jack! Of course, we’re talking about Jack W. Heuer, scion of the TAG Heuer (originally Heuer) watch company – the man who gave us the TAG Heuer Carrera, the...

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Feb 5, 2015 by Carina Friedrich

Escapement Watch Review: The TAG Heuer Monaco 24 Calibre 36 Automatic Chronograph

In this article from my online magazine, Escapement, I offer you a review of the TAG Heuer Monaco 24 Calibre 36 Automatic Chronograph, a chronograph watch with a proud auto racing history.

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Jan 16, 2015 by Angus Davies

TAG Heuer Signs Soccer Star Cristiano Ronaldo

TAG Heuer has announced the signing of a new celebrity “global ambassador” to a long-term partnership: Portuguese soccer champion Cristiano Ronaldo, currently the forward for Real Madrid and captain of Portugal’s national team in the upcoming World Cup in Brazil.

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May 1, 2014 by Mark Bernardo

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