Someone’s up to Something

This morning, several large Swiss newspapers (and assumedly many more around the world, but I am in Geneva at this moment with limited access to international publications) feature an unbranded two-page ad that suspiciously looks like as if it comes from Swatch, and the two consecutive pages seem to be teasing September 9 by playing with a zoom effect from one page to the other:

Swatch Teaser Ad September 9

The next full moon will occur on Friday, September 29, so another Moonshine gold edition seems unlikely at this point, especially with that much water shown on the ad. Swatch’s website hasn’t been updated as of today, so we most likely have to be patient until we learn more.

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