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Swatch

Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
May 16, 2026
Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag
Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
May 13, 2026

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
May 12, 2026

Pop, Plastic, Practicality: Revival of the Revolutionary Swatch Concept of the 1980s

The innovative system with which Swatch and Audemars Piguet are set to shake up the Watch World.
4 minutes
May 12, 2026

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026

Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big

Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
Meet the Swatch × Guggenheim Collection - Art for the Wrist
Swatch’s newest art collaboration shrinks museum masterpieces into everyday wristwear. In partnership with the Guggenheim Museum New York and the Peggy Guggenheim Collection in Venice, the brand introduces four new Originals models inspired by 20th‑century works from Degas, Monet, Klee, and Pollock.
3 minutes
Feb 18, 2026
Swatch Welcomes the Chinese New Year with the "Riding the Clouds"
Galloping horses, flames and clouds, and a transparent case: with Riding the Clouds, Swatch welcomes the Chinese New Year with a bold expression of energy, movement, and renewal.
3 minutes
Jan 21, 2026
Introducing the Swatch Mission to Earthphase – Moonshine Gold Cold Moon - Snowflakes, Snoopy, and Speedmaster DNA: The Coolest Chapter of the MoonSwatch has arrived
The newest Mission to Earthphase – Moonshine Gold Cold Moon takes the MoonSwatch phenomenon into snow-white territory, complete with a unique lasered snowflake on every moon phase disc. Like real snowflakes, no two watches are ever the same. Unique is also the latest sales concept, which requires snow in Switzerland.
3 minutes
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