It’s Official: Blancpain and Swatch Have Teamed Up for a Collab

After the first campaign advertisements had shown up in newspapers last Friday, the global watch community didn’t need long to figure out that the shape of the crown featured in said ads could only mean one thing: after the MoonSwatch with Omega, it seemed most likely that it was now time for a collab between Swatch and Blancpain, a member of the Swatch Group since 1992, and one of the oldest continuously used watchmaking names in the industry.

“That’s a Blancpain crown”

Frank “watchfjr” via Instagram

While we still don’t know how the watch will look like, the final confirmation of the two brands joining forces came this morning: selected Swatch and Blancpain boutiques have received a surprise visit from HQ, delivering a professionally-sealed yellow Peli case, now carrying the final collab logo, consisting of a crown showing both the Swatch “S” and the “JB” from Blancpain (in honor of the company’s founder Jehan-Jacques Blancpain) on top.

Shown here are the Swatch and Blancpain boutiques in Zurich, Switzerland:

The official release date of the watch is expected to be September 9. It appears only stores with the yellow case will be part of the drop on Saturday. Stay tuned for more details.

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  1. Gerry Dimatos

    I got caught up in the co-lab Omega x Swatch thing that happened recently…
    In the end I am stuck with what is essentially a cheap watch…
    Bioceramic = PLASTIC feel.
    I fear this will be similar so people will get a Swatch homage watch to a Blancpain…
    Both Omega and Blancpain would have done better by introducing a new entry level variant in their respective ranges just like Porsche did with the Boxter….
    Another disaster in the making…….

    • In my opinion, the Bathyscaphe with Cal. 1315 could already be regarded as the equivalent to the Boxster you mentioned. And now that you made me thinking of it, I’d rather have a Bathy than a Boxster… :-)

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