Rolex Leads U.S. Watch Advertiser Pack
U.S. luxury watch king Rolex was the top watch advertiser by far in the United States in 2008. TNS Media Intelligence, which tracks watch advertising across 17 media categories, estimates that Rolex spent $49.30 million on ad placements last year. The figure is more than $20 million more than the number two advertiser, Breitling, which...
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Jul 12, 2009 by Joe Thompson