Bell & Ross Launches New Website

B&R Website

Bell & Ross is an online pioneer. In 1999 it was among the first brands to create its own website. In 2009, it was the first to make all of its models available for purchase online. In 2011, the new ambition is to make the web the brand’s greatest showcase, and to create a virtual web experience as close as possible to an actual shopping experience.

The new website blends design, creativity, useful information, and interactive features into a site that is accessible worldwide on all devices in 10 languages. Though the site is global, the content will be augmented with information specific to each geographic region. Real-time inventory management and local Bell & Ross news are all part of the new package of services.

The site invites exploration of each Bell & Ross collection using drag & drop technology to facilitate navigation. A “view all watches” section provides a gallery in which visitors can view every Bell& Ross model on a single page. A modern zoom tool lets visitors easily switch from small to very large images.

The site reacts equally well to mouse clicks and to finger strokes on tablets screens. The brand even employed an acoustic designer to match images and sounds. The e-boutique is enhanced with a “decision-making assistance module” that offers customized assistance and lets visitors instantly view all models that meet their criteria based on collection, style, type, color, material, movement, complication, and size.

The site is also home to the Bell & Ross Club, a new service offering exclusive after-sale benefits. Purchasers can become members of the Bell & Ross community. Once registered, they are identified each time they log on and receive a customized welcome. They can register their watch or collection. Members are informed of the latest models and receive advice and follow-up service (warranties, maintenance of watches and accessories).

Of course the site is linked to other media and social networks: Facebook, Twitter, Daily Motion and YouTube.

Visit the new site at

B&R website
B&R website
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