Bell & Ross BR Twelve O’Clock Limited Edition Set

BR Twelve O'Clock

By its very nature, time is a relative concept that man has always wanted to punctuate with markers. The development of watch mechanisms has enabled it to be measured precisely. With the creation of the BR Twelve O’Clock timepiece, Bell & Ross is rewriting the rules of traditional watchmaking by doing away with minutes and seconds. Find pricing and availability inside.

Designed as an objet d’art, the BR Twelve O’Clock is an artistic interpretation of the Bell & Ross disk-based display. Primarily conceptual, it is a constantly evolving animated piece of art, indicating the exact time for only a fleeting moment.

The BR Twelve O’Clock is a clock made up of 12 display watches, each mounted on a winder:

• Each watch dial displays a number corresponding to an hour of the day: 1, 2, 3, etc. up to 12.
• Each number is drawn on three concentric disks. As the disks rotate, the numbers become fragmented, making them illegible. You must wait until the disks are correctly positioned to be able to read the time.
• The exact hour is indicated by the only watch that displays a perfectly formed number in a vertical position. In the image below, it is 5 o’clock.

BR Twelve O'Clock

Technical Performance

The twelve watches use the disk-based display technology developed by Bell & Ross. The display is in the form of three separate concentric disks on single plane.

As they rotate, an adjustment to the nearest micron ensures that the disks are constantly parallel. The technical challenge lies in the design and production of the three disks and in the accuracy of their assembly. It requires all the expertise of master watchmakers.

The twelve automatic watches come in a box with twelve battery-powered winders with push button operation. This system guarantees a constantly changing montage.

A Timepiece and an Objet d’Art

In modern society, where every second is accounted for, the Twelve O’Clock timepiece is a demonstration of our inability to control the sands of time. The animated display that gives the time in a split second is the perfect illustration of the elusive nature of time.

With just 12 pieces produced, the BR Twelve O’Clock looks at time in a totally new way. It will delight both watchmaking enthusiasts and collectors of art.

The BR Twelve O’Clock is priced at $88,000 and deliveries will begin in August/September. Because only 12 examples will be produced worldwide, this piece will not be displayed at retailers. Interested collectors should contact their local Bell & Ross agent for additional information.


Technical Characteristics


Movement: self-winding mechanical ETA 2892 with disk display system.

Functions: hours, minutes, seconds.

Case: 46 mm diameter. Steel with black PVD finish. Screw-in crown.

Dial: the numeral of the hour is printed on three concentric disks, which, when lined up in the vertical position, indicates the exact hour.

Crystal: anti-reflective sapphire.

Water-resistance: 100 meters.

Strap: rubber.

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