Australian-based Artem Straps has impressed the market since its launch in 2019, since gaining wide popularity for its focused selection of interchangeable watch straps and other accessories. The maker introduces a high level of customization into the hands of collectors, offering a wide variety of options to complement any timepiece. Today we’re taking a look at some of Artem’s signature offerings.
Artem offers two general categories of strap: Sailcloth and Nylon. The Sailcloth strap is ergonomically designed to fit the contours of the wrist. It is wearable in water and will retain its tapered contours, padding, and flexible fit even in wet conditions. Artem’s “sailcloth” effect is achieved via an embossed pattern on a synthetic material, resulting in a strap that is not only comfortable on the wrist, but is resistant to fraying which is a common complaint in traditional sailcloth and canvas straps. They offer a variety of sizes for its sailcloth straps to ensure they fit almost all modern sport watch lug widths.
Within the Sailcloth collection is a line of Loop-less styles, named for its function which omits any strap keepers, or “loops.” When it comes to changing the strap, the Artem Loop-less strap guarantees ease with both a quick release and standard spring bar choices. The design made its debut in a navy blue colorway earlier this year in the aptly named Loop-Less Navy Blue Sailcloth. The strap has two finishing options, one with cohesive navy blue stitching and one with classic white stitching. The main distinguishing factor in Artem’s Loop-less sailcloth straps is its holes which are reinforced by a soft silicone strip and the absence of strap keepers in the design.
For a more traditional design with the same sailcloth material, Artem also offers its Classic design, which does include loops, in black and navy blue sailcloth. The Classic Black Sailcloth Watch Strap is available to suit 19mm, 20mm, 21mm, 22mm and 23mm lug widths. The strap tapers towards the buckle end, offering a premium, neutral black alternative to a standard strap or bracelet.
The Loop-less style of Artem straps have been designed specifically for the brand’s range of interesting deployant clasps. The standard Loop-Less Deployant Clasp in Stainless Steel has a clasp pin that can be inserted into holes in the Artem sailcloth straps with ease. It has a slight curvature to create optimal wrist conformity and has a sleek polished and brushed finishing. Though the clasp is the perfect fit for the Artem sailcloth straps, it is also a great substitute for any strap fastener. The Loop-Less Deployant Clasp in Stainless Steel is available via the brand’s website with pricing marked at $68. The brand also offers other styles of deployant clasps as well as more familiar tang buckles, available in both stainless steel and black PVD.
Artem’s Nylon strap design is made from a polyamide material that has a slight sheen to its surface. It uses steel hardware for closure and loops, though all of the loops are outward-facing to ensure a comfortable fit on the wrist.
Artem offers a variety of color variations in the nylon strap, including the Black Nylon Watch Strap, which is a versatile and classic style to pair with any watch. It measures 20mm in width and is 303mm long, not including the buckle. The steel buckle that fastens the strap is removable, and there are two fixed keeps and one floating, making the strap adjustable to the wearer’s preferences. Pricing for the Black Nylon Watch Strap is marked at $63.
For a bolder look, the Commander Nylon Watch Strap from Artem is a colorful and edgy option. Its design includes blue, grey, and red stripes, and it occupies the same dimensions as the prior. The Commander Nylon Watch Strap retails for $63. The remainder of the Nylon collection includes a variety of solid-colored and striped options to match with any watch in your collection.
To learn more, visit Artem Straps, here.
