Thomas Morf is Hanhart’s New CEO


Thomas Morf

Effective October 1, former Carl F. Bucherer CEO Thomas Morf took charge of the watch brand Hanhart, which is based in Diessenhofen, Switzerland, and in Gütenbach, in the German Black Forest. Morf server as CEO at Carl F. Bucherer until May, 2010. The brand also announced that the Gaydoul Group is now the majority shareholder of parent company Hanhart Group AG.

The most important minority shareholder stays the Matter Group AG and the Astraia Holding AG. Klaus Eble remains Managing Director of the production site A. Hanhart GmbH & Co. KG, Gütenbach.

Hanhart was established by Johann Adolf Hanhart in Diessenhofen, Germany in 1882. The brand is known for chronographs. It manufactured the pilot’s chronograph “Calibre 40” from 1938, a piece that is still highly sought-after by collectors today.

At Baselworld 2009, Hanhart presented a new collection of mechanical chronographs under the name Primus. The new models incorporate modern technology and historical elements, such as the brand’s signature red chronograph button, designed to prevent pilots from unintentionally zeroing the stop time.

Since 2009, the company has been working in the German and Swiss markets and has also taken steps to open the Middle and Far East markets. Today, Hanhart timepieces are available at select watch retailers in countries all over the world. The brand will continue its expansion in the coming years.

One Response to “Thomas Morf is Hanhart’s New CEO”

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  1. roger hanhardt

    My last name contains a d; but I sure would like an opportunity to get a brochure on these hanhart watches, and possibly buy one some day. Thanks if you can get me in contact with this company.

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