WOW TIME: Parmigiani Bugatti Super Sport
In 2004 Parmigiani’s Bugatti Type 370 wowed the watch world with its horizontal, engine block-inspired movement layout. Fast-forward to 2010 and its wow time again at Parmigiani. WatchTime attended the launch of the wild new Super Sport, fittingly held during Pebble Beach Concours d’Elegance weekend. We have exclusive photos of the launch, the watch, and the latest Bugatti Veyron whose name it shares.
The Man Behind the Brand: Pierre Jaquet-Droz
Pierre Jaquet-Droz was a real devil.
Or at least people thought so. In 1758, Jaquet-Droz, whose name lives on in the high-end mechanical-watch brand owned by the Swatch Group, scared so many people with his mysterious, other-worldly machines that he was suspected of witchcraft.
WatchTime’s New York ‘Inside Basel-Geneva’ Event Sold Out
WatchTime’s “Inside Basel-Geneva” event in New York City, which will be held on Sept. 14, is sold out. WatchTime is putting names of people wanting to attend on a waiting list, said publisher Wolfgang Blum, but tickets to the event are no longer available.
Thunderstruck
MB&F’s latest horological machine arrives like a bolt from the blue.
It started with the figure-eight-inspired central tourbillon HM1. Then came HM2, with flying buttresses and porthole dials. HM3 followed with rotating cones providing the time. Earlier this year came a redesigned HM3 with cones resembling the bulging eyes of a frog. Now, MB&F rolls out its latest model, the HM4, which makes its predecessors look downright conventional by comparison.
Time Test: Tag Lines
How well do you know your tag lines? We’ve chosen 15, and your goal is to match them up with their brands. Whether you’re dedicated to perfection or living your passion, embrace some adventure and begin your own tradition with this quiz. You’ll be tested beyond endurance, but we’re sure others will follow. Answers appear at the end.
