Celebrity Endorsers

NEWS

TAG Heuer for Tom Brady, Omega for Michael Phelps: Two New Celebrity Sports Watches

Two power brands renowned for their luxury sports watches — Omega and TAG Heuer — have announced two new special editions honoring two elite athletes serving as brand "ambassadors." Here's what you need to know about Omega's Seamaster Planet Ocean "Michael Phelps" and TAG Heuer's Carrera Heuer 01 Tom Brady Special Edition.

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Sep 27, 2017 by Mark Bernardo

Sponsored: Gerald Charles Introduces Maestro 9.0 Tourbillon

Introducing a new age of technical aestheticism, Gerald Charles debuts its Maestro 9.0 Tourbillon. With a unique design created with the expert oversight of the brand’s creative director, Octavio Garcia, the timepiece is a return to the original Maestro flying tourbillon released in 2005. Taking hints from the brand’s rich history, the new release is...

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Mar 21, 2023 by WatchTime

NEWS

Tennis Time: Citizen Launches New Special-Edition Watches At U.S. Open

This year marks both Citizen Watch Co.'s 25th anniversary as official timekeeper of tennis's U.S. Open Tournament and the beginning of its new partnership with one of the games icons, 39-time Grand Slam champion and social activist Billie Jean King. Citizen celebrates both milestones with two new watches, to be unveiled at next week's U.S. Open in Flushing, NY.

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Aug 25, 2017 by Mark Bernardo

NEWS

Omega Launches New Aqua Terra Golf Watches at the 2017 PGA Championship

As it has since 2011, Omega served as Official Timekeeper at the 2017 PGA Championship — and this year, also used the event to launch two new Seamaster Aqua Terra Golf watches, each devoted to one of Omega's professional golf "ambassadors," Sergio Garcia and Rory McIlRoy.

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Aug 14, 2017 by Mark Bernardo

COUTURE 2017:

Brand it Like Beckham: Tudor Announces David Beckham as New Brand Ambassador

As Couture 2017 kicked off, Tudor made a blockbuster announcement, naming international soccer star David Beckham as its new "brand ambassador" and the face of its "Born to Dare" ad campaign.

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Jun 2, 2017 by Mark Bernardo

Frédérique Constant Launches New Horological Smartwatches with Gwyneth Paltrow

Frederique Constant is launching the second generation of Horological Smartwatches — including its first ladies' version, which will be represented in a new campaign by Academy Award-winning actress Gywneth Paltrow, a Frédérique Constant "Global Brand Ambassador."

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Nov 4, 2016 by Mark Bernardo

Just for Kicks: 6 Watches That Celebrate Soccer

Some of the world's luxury sports-watch makers - like Audemars Piguet, Tissot and Parmigiani - have gotten in on the excitement of soccer, with special-edition watches specially devoted to the sport and its players.

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Oct 19, 2016 by Mark Bernardo

Hublot Becomes Official Timekeeper of the New York Giants

Hublot scored a marketing coup in the world of American football, becoming the official timekeeping partner of the NFL's New York Giants, and launching a limited-edition watch dedicated to the team.

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Sep 21, 2016 by Mark Bernardo

Here’s the Tissot Watch the First Rounders Received at the 2016 NBA Draft

The 2016 National Basketball Association's 2016 Draft was held at Brooklyn's Barclay's Center on June 23, and Tissot, the NBA's official timekeeper, awarded a personalized watch to the top draft picks. Here's the watch they received.

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Jul 7, 2016 by Mark Bernardo

SPONSORED

Longines Welcomes Kate Winslet to Its Museum in Saint-Imier

Swiss watch brand Longines welcomed actress Kate Winslet to its headquarters in Saint-Imier for the first time. The elegant Longines watch that caught Winslet’s eye at the brand's museum will be reissued by the company, with proceeds from its sales to benefit the non-profit Golden Hat Foundation.

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Jun 28, 2016 by WatchTime

Perrelet Teams Up with Actor Sung Kang

Cars, Coffee and a Limited-Edition Perrelet Turbine

Best known for his role in the Fast & Furious franchise, actor Sung Kang’s latest role involves assisting the Swiss watch brand Perrelet in developing a new limited-edition watch model based on the existing Perrelet Turbine, the first of which was first introduced in 2009.

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Jun 21, 2016 by Roger Ruegger

Armin Strom Launches Limited-Edition Watch for IndyCar Driver Max Chilton

Swiss skeleton-watch specialist Armin Strom celebrates its sponsorship of British IndyCar driver Max Chilton with the Max Chilton Edition Edge Double Barrel, a limited edition of only eight pieces.

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Jun 13, 2016 by Mark Bernardo

Richard Mille RM 35-02: The First Rafael Nadal Watch with Automatic Winding

As the French Open swings into high gear in Roland Garros, we take a look at the latest luxury sports watch designed specifically for one of tennis's greats, nine-time French Open champ, Rafael Nadal. The new watch, the Richard Mille RM 35-02, is the very first in the Nadal collection to feature an automatic movement.

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May 24, 2016 by Mark Bernardo

Countdown to Mother's Day

The Eyes Have It: Raymond Weil Noemia And its Inspiration, Actress Katheryn Winnick

Mother’s Day is on May 8, and watch aficionados know what that means: the opportunity to express their appreciation to moms, wives, sisters, and other important ladies with a well-chosen timepiece. Between now and the big day, we will spotlight some notable ladies’ watches we’ve discovered at this year’s watch fairs. Today we look at...

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Apr 19, 2016 by Mark Bernardo

Hot Licks & Fast Ticks: Zenith Academy Christophe Colomb Tribute to the Rolling Stones

The Rolling Stones played their first-ever concert in Cuba on March 25th. A few days earlier, at Baselworld, Zenith — the Swiss watch brand that has partnered with the legendary British rock band since 2014 — introduced a very exclusive timepiece to commemorate the milestone: the Zenith Academy Christophe Colomb Tribute to the Rolling Stones.

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Apr 7, 2016 by Mark Bernardo

TAG Heuer Partners with North American Soccer Organizations

TAG Heuer has announced a landmark, long-term partnership agreement with Major League Soccer (MLS) and the U.S. Soccer Federation. The partnership, which commences on March 6, the first day of the 2016 MLS season, also includes the Professional Referee Organization (PRO), the organization responsible for managing the referee and assistant referee program in professional soccer...

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Feb 22, 2016 by Mark Bernardo

Jukebox Hero: Harry Winston Opus 14 Launches in Rock ‘n’ Roll Style

The most secretive new watch in recent history finally launched last night, as the long-awaited Harry Winston Opus 14 made its debut at a lavish 1950s-themed party at Kurhaus Casino in Baden-Baden, Germany — along with the surprise announcement of “Blurred Lines” crooner Robin Thicke as the watch-and-jewelry giant’s new brand ambassador. Guests traveled to...

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Oct 28, 2015 by Mark Bernardo

Tom Brady Joins TAG Heuer as Brand Ambassador at Carrera Heuer 01 Launch

TAG Heuer officially rolled out its new Carrera – Heuer 01 collection at a New York City launch event on October 13 and also made an additional surprise announcement, introducing New England Patriots quarterback and four-time Superbowl champ Tom Brady as its newest brand ambassador.

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Oct 14, 2015 by Mark Bernardo

Net Gain: Tissot Becomes First Official Timekeeper of the NBA

Tissot is no stranger to sports sponsorships, having just celebrated 10 years of its partnership NASCAR's Danica Patrick and continuing as timing partner of the MotoGP racing series, but this week the Swiss sports watch brand landed its biggest coup to date, becoming the first-ever official timekeeper of the National Basketball Association.

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Oct 7, 2015 by Mark Bernardo

Hublot Opens its Second Manufacture

This week, Hublot officially inaugurated its second manufacture building in Nyon, Switzerland, which will increase not only the amount of space devoted to watchmaking but also the brand’s in-house-manufacturing capabilities significantly. Below are some photos taken at the new building and at the inauguration event, along with some quick impressions:

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Oct 2, 2015 by Roger Ruegger

Seiko Astron GPS Solar Dual-Time Novak Djokovic Limited Edition

In this WT feature article, we showcase a limited-edition Seiko Astron GPS watch created for "brand ambassador" (and top-seeded men's player) Novak Djokovic.

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Aug 31, 2015 by Mark Bernardo

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