Celebrity Endorsers

Racing Rarities Classic 1970s-era timepieces from TAG Heuer’s motorsports heyday go on the auction block.

The list of watch brands to which entire auctions have been devoted is short — Rolex, Patek Philippe, Omega, and a handful of others come to mind. TAG Heuer joins that elite group this year, just in time for the brand’s 150th anniversary. WatchTime previews the sale.

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Oct 25, 2010 by Mark Bernardo

Sponsored: Artel Rotec Introduces New Sky Series

Independent watchmaker Artel Rotec is introducing its second collection, the Sky Series, this month, with the bold timepiece serving as a worthy follow-up to its V-Series limited edition sports watch lineup. Artel Rotec first formed in 2018, when designer and longtime watch collector Matthew Roknipour launched the brand as a family owned, independent watch company...

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Jan 25, 2023 by WatchTime

Celebrity Watches by Vincent Daveau: Tracking Trendsetters Through Time

Newly released Celebrity Watches traces well-known and obscure connections between leading watch brands and their famous owners. From Napoleon to Steve McQueen and Einstein to Shaq, the author, a Paris-based watch journalist, chronicles the intersections between brand history and celebrity.

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Jun 7, 2010 by WatchTime

Audemars Piguet “Time to Give” Auction

Audemars Piguet teamed with A-List celebrities to raise funds for Broadway Cares/Equity Fights AIDS at the “Time to Give” auction in New York City. The event is a collaboration between AP and the Tony Awards. The highlight of the evening was a live auction of 13 celebrity-autographed timepieces. Signatures from Meryl Streep, Vanessa Williams, Hugh...

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May 19, 2010 by WatchTime

Audemars Piguet Adds Anthony Kim and Rory McIlroy as Golf Ambassadors

Audemars Piguet announces the addition of PGA golfer Anthony Kim and European PGA golfer Rory McIlroy as the Company’s newest brand ambassadors. Kim and McIlroy join the AP Golf Ambassador Team which already includes Darren Clarke, Nick Faldo, Miguel Angel Jiménez, Graeme McDowell, Rocco Mediate, Morgan Pressel, Vijay Singh, DJ Trahan, and Lee Westwood, among...

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May 3, 2010 by WatchTime

Beyond Tiger: Watches, Celebs, and Scandal

If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, the TAG Heuer home page features a statement from brand CEO Jean-Christophe Babin that “The partnership with Tiger...

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Dec 28, 2009 by Mark Bernardo

Hublot Launches Bode Bang With Charity Tennis Event

Four-time World Champion skier Bode Miller recently launched the new Hublot limited edition Bode Bang watch with a celebrity tennis match at Sutton East Tennis Club in New York City. The participants gathered to support Bode’s relationship with the Harlem Junior Tennis and Education Program. Following the Celebrity Challenge, Bode led a basic tennis clinic...

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Dec 22, 2009 by WatchTime

TIME TEST: The Year in Watches

For those who may have missed it, this was our featured article last week, and it was so popular, we’ve carried it over. Say goodbye to 2009 with this WIS quiz on some of the year’s top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of...

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Dec 20, 2009 by Norma Buchanan

TIME TEST: The Year in Watches

Have you been taking notes? We did say there would be a test. Say goodbye to 2009 with this WIS quiz on some of the year’s top stories. To see how you did, or to ensure a perfect score, scroll down to the bottom of the page to see the answers.

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Dec 14, 2009 by Norma Buchanan

Riding the Shock Wave

When attending gala events at glitzy venues like Cipriani at historic 55 Wall Street in New York City, it is not uncommon to see ice sculptures among the décor. However, the ones at last week’s “Shock the World 2009” event, hosted by Casio, would’ve given most anyone pause: inside them were watches, frozen in place...

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Aug 11, 2009 by Mark Bernardo

Ulysse Nardin’s Smartphone: Where Tech Meets Mech

As exciting as it is to experience all the new watches at the Baselworld watch fair, there is always the risk of “watch overload” setting in, which is why the occasional, rare foray into Accessories Land is often a welcome diversion. Usually, these items are limited to devices such as winders and clocks, but I...

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Jun 1, 2009 by Mark Bernardo

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