TAG Heuer for Tom Brady, Omega for Michael Phelps: Two New Celebrity Sports Watches

Two power brands renowned for their luxury sports watches — Omega and TAG Heuer — have announced two new special editions honoring two elite athletes serving as brand “ambassadors.” Here’s what you need to know about Omega’s Seamaster Planet Ocean “Michael Phelps” and TAG Heuer’s Carrera Heuer 01 Tom Brady Special Edition.

Omega Seamaster_Planet Ocean Michael Phelps LE - reclining
Omega Seamaster Planet Ocean Michael Phelps

The Omega Seamaster Planet Ocean “Michael Phelps” is a limited edition of 280 pieces — a reference to the 28 Olympic medals (23 of them Gold) that Phelps has won in his legendary swimming career. The most successful Olympian of all time, Phelps began his partnership with Omega — then, as now, the official timekeeper of the Olympics — just prior to his historic eight-medal performance at the 2008 Games in Beijing. The watch has a suitably aquatic character, with a pool-blue color scheme, a unidirectional diving bezel, and high level of water resistance (600 meters, or 2,000 feet) for the 45-5 mm case. The case is made of stainless steel; the bezel, in polished blue ceramic and displaying a dive scale, has orange rubber inserts to denote the first 15 minutes of dive time.

Omega Seamaster Planet Ocean Michael Phelps - front
Omega Seamaster Planet Ocean Michael Phelps, front (above) and back (below)
Omega Seamaster PO Michael Phelps - back

The diving scale on the bezel, along with the dot at 12 o’clock, is treated with Super-LumiNova that emits a green glow in dark conditions, while the minute scale on the dial features Super-LumiNova that glows blue in the same conditions, thus avoiding any potential confusion while underwater. The polished white ceramic dial has applied indices in blue and an Arabic numeral 12 in orange. In keeping with the utilitarian diving theme, the blued hour hand, central seconds hand, and chronograph subdial hands glow blue to match the hour indices, and the minute hand glows green to match the bezel’s dot.

Inside the watch, and visible behind a screwed-down sapphire caseback with an alveol wave pattern, is Omega’s Co-axial Master Chronometer Caliber 9900, an automatic movement with a column-wheel chronograph function and a power reserve of 60 hours. Like all Master Chronometer calibers, it features a silicon balance spring and a co-axial escapement and is antimagnetic to 15,000 Gauss. The steel border of caseback is engraved with the watch’s limited edition number and the sapphire pane has a transferred Michael Phelps “MP” logo. The wave pattern continues on the integrated, blue structured rubber strap, with orange highlights and stitching. The watch is priced at $8,200.

Michael Phelps wearing Omega
Omega ambassador and Olympian Michael Phelps

In the New England Patriots’ historic comeback victory in Super Bowl LI, quarterback Tom Brady, a TAG Heuer ambassador since 2015, threw for a total of 466 yards — winning his fifth Super Bowl championship ring and inspiring this 466-piece limited-edition timepiece, the TAG Heuer Carrera Heuer 01 Tom Brady Special Edition. According to TAG, Brady himself worked closely with its design team to develop the look of the watch, whose blue, red, and silver color scheme pays homage to the jersey colors of the Patriots team. The blue dial and blue leather strap are both accented with red detailing; Brady’s jersey number “12” serves as the 12 o’clock marker. The 43-mm brushed stainless steel case has a fixed bezel with a tachymeter scale. The opaline blue dial is covered by a domed sapphire crystal and features a 30-ninute chronograph counter at 12 o’clock, a 12-hour counter at 6 o’clock, a small seconds counter at 9 o’clock, and a date window at 3 o’clock.

TAG Heuer Heuer 01 Tom Brady - front
TAG Heuer Carrera Heuer 01 Tom Brady Special Edition, front (above) and back (below)
TAG Heuer Heuer 01 Tom Brady - back

The watch is powered by TAG Heuer’s automatic Caliber Heuer 01, equipped with a chronograph function and a power reserve of 50 hours. The movement can be glimpsed through the blue-shaded sapphire caseback, which is adorned with “Tom Brady Special Edition” text, the limited edition number, and Brady’s signature in bright red. The strap, which combines pebbled blue calfskin leather with a rubber lining, has a steel folding clasp with double safety push buttons. The Carrera Heuer 01 Tom Brady Special Edition is available for purchase on for $5,600.

Tom Brady wearing TAG Heuer
TAG Heuer ambassador and five-time Super Bowl winner Tom Brady
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