Celebrity Endorsers

5 Things You Should Know About the New Jeanrichard Aeroscope “208 Seconds”

In honor of "Miracle on the Hudson" pilot Captain Chesley "Sully" Sullenberger, Jeanrichard has released a special-edition timepiece, the Jeanrichard "208 Seconds" Aeroscope. Here's what you need to know about it.

Read the article

Jan 17, 2014 by Mark Bernardo

Sponsored: Artel Rotec Introduces New Sky Series

Independent watchmaker Artel Rotec is introducing its second collection, the Sky Series, this month, with the bold timepiece serving as a worthy follow-up to its V-Series limited edition sports watch lineup. Artel Rotec first formed in 2018, when designer and longtime watch collector Matthew Roknipour launched the brand as a family owned, independent watch company...

Read the article

Jan 25, 2023 by WatchTime

Advertisement: Hublot Miami Heat Partnership

Hublot became the exclusive watch partner of the Miami Heat in January of 2011, marking the Swiss luxury watchmaker’s first team sponsorship in the United States, and strengthening its ties to professional athletes. The Hublot brand is synonymous with expert craftsmanship, bold design and innovation, making it a great fit for the reigning NBA Champions.

Read the article

Dec 19, 2013 by Advertising Department

Audemars Piguet Royal Oak Offshore LeBron James Edition Launches in Miami

As we teased last week, and announced on social media yesterday, Audemars Piguet has released its heretofore top-secret new watch, the Audemars Piguet Royal Oak Offshore LeBron James limited edition.

Read the article

Sep 28, 2013 by Mark Bernardo

Why Was NBA Star LeBron James Visiting Audemars Piguet?

Today’s NBA certainly boasts its share of watch-loving superstars. A few of them have even come aboard watch brands as official “ambassadors” or “friends of the brand,” such as Dwyane Wade and Kobe Bryant (both Hublot), Tony Parker (Tissot) and Carmelo Anthony (soon to announce with IWC). Now we have received word that Miami Heat...

Read the article

Sep 25, 2013 by Mark Bernardo

Richard Mille Partners with Diana Luna and Lacoste Ladies Open

Richard Mille first entered the world of professional golf when it created a watch for Bubba Watson; now the brand enters the world of women’s golf in its new partnership with the Lacoste Ladies Open. Italian golf champion Diana Luna has also signed on as Richard Mille’s latest spokesperson and the brand’s first female athlete...

Read the article

Jul 24, 2013 by WatchTime

Parmigiani Celebrates Brazil Soccer with New CBF Watch Collections

When Brazil’s CBF soccer team defeated reigning world champ Spain 3-0 in the Confederation Cup final on June 30, they had at least one Swiss watch company in their cheering section: Parmigiani Fleurier, which became the team’s official watch partner in 2011. At this year’s SIHH, Parmigiani introduced four new watches in two collections inspired...

Read the article

Jul 10, 2013 by Mark Bernardo

The Watch that Broke the Sound Barrier: Zenith’s Tribute to Felix Baumgartner

On October 14, 2012, Austrian skydiver Felix Baumgartner made history, becoming the first man to break the sound barrier in freefall, jumping from the edge of the stratosphere from a space capsule and landing in the New Mexican desert, 38,969.4 meters below. The watch he wore while making the jump was a Zenith Stratos Flyback...

Read the article

Jun 13, 2013 by Mark Bernardo

Hublot Unveils Headphones at Baselworld

There was at least one announcement from a major watch brand at Baselworld that involved a product other than watches. In a press conference, Hublot announced its collaboration with Monster, manufacturer of high-performance headphones.

Read the article

May 1, 2013 by WatchTime

Historic Celebrity Watches on the Block at Antiquorum’s April Auction

Antiquorum Auctioneers’ next “Important Modern & Vintage Timepieces” auction will be held April 10th in New York City. Among the many exceptional pieces offered for sale are several watches associated with celebrities from the worlds of sports and entertainment, including a rare Rolex owned by Charlie Chaplin and a Bulova owned by Joe DiMaggio.

Read the article

Apr 3, 2013 by Mark Bernardo

Kobe Bryant Joins Hublot’s Roster of All-Star Athletes

Hublot continues its domination of the sports world with the signing of all-star Los Angeles Lakers guard Kobe Bryant as its newest “brand ambassador.” Like other high-profile athletes in Hublot’s stable, including fellow NBA star Dwyane Wade of the Miami Heat, Olympic runner Usain Bolt, and soccer star Diego Maradona, Bryant will lend his name...

Read the article

Mar 21, 2013 by Mark Bernardo

Horology Meets Cuisine: Blancpain Partners with Three-Star Chef Daniel Humm

Last week, at a luxurious six-course dinner at New York City’s world renowned Eleven Madison Park restaurant, Blancpain introduced Daniel Humm, a three-Michelin-starred chef and Blancpain watch enthusiast, as an official “friend of the brand,” presenting him with a one-of-a-kind, engraved Fifty Fathoms timepiece.

Read the article

Mar 12, 2013 by Mark Bernardo

IWC Joins WatchTime for Ingenieur Launch Event at New York Boutique

Last year, IWC Schaffhausen opened its flagship boutique on New York’s Madison Avenue with a celebrity-filled gala. On Tuesday night, the boutique played host to the United States launch of the brand’s re-tooled Ingenieur line of sports watches, co-hosted by IWC and WatchTime.

Read the article

Mar 7, 2013 by Mark Bernardo

Celebrity Watch Spotting at the Oscars

Oscar night fashion is about more than gowns, tuxes and jewelry. Several luxury watch brands were represented at last night’s Oscars ceremony in Los Angeles, on the wrists of some of the best-dressed nominees and presenters who strutted up the red carpet on Hollywood’s biggest night of the year.

Read the article

Feb 25, 2013 by WatchTime

Bruce Willis Wears Hamilton Jazzmaster Watch in “A Good Day to Die Hard”

Action star Bruce Willis returns to the role of everyman hero John McClane in A Good Day to Die Hard, which opened in theaters this week. Keen-eyed watch buffs will note the timepiece that Willis wears in the film, which has been identified as a Hamilton Jazzmaster Viewmatic. Actor Jai Courtney, who plays McClane’s estranged...

Read the article

Feb 15, 2013 by Mark Bernardo

Rally Driver Sébastien Loeb Joins Richard Mille

Richard Mille has announced rally driver Sébastien Loeb as its newest celebrity endorser, joining the lineup of sports stars already involved with the brand, which includes tennis champ Rafael Nadal and golfer Bubba Watson.

Read the article

Jan 18, 2013 by WatchTime

Video: David Beckham & Breitling’s Transocean Chronograph Unitime

Breitling has announced David Beckham as the representative for its Transocean Chronograph Unitime worldtimer watch, establishing a long-term partnership between the Swiss brand and the famous athlete. About his involvement with the brand, Beckham says “I’ve always been a long-time admirer of Breitling. As a company, they create not only the highest-performance watches but also...

Read the article

Dec 17, 2012 by WatchTime

Jaeger-LeCoultre At the Fifth Annual MoMa Film Benefit

Jaeger-LeCoultre was a sponsor of the fifth annual film benefit of the Museum of Modern Art, which honored the Academy Award-winning writer-director Quentin Tarantino.After a cocktail reception, the actress Diane Kruger, who is a Jaeger-LeCoultre spokesperson and served as co-chair of the event, took the stage to introduce Tarantino.

Read the article

Dec 6, 2012 by WatchTime

World Boxing Council Honors Hublot Chairman

Not long after Hublot and the World Boxing Council (WBC) joined forces in September to auction off 12 watches signed by boxing legends, the WBC Board of Governors voted Hublot chairman Jean-Claude Biver “Man of the Year” at an event celebrating the WBC’s 50th anniversary.

Read the article

Dec 4, 2012 by WatchTime

David Beckham & Breitling’s Transocean Chronograph Unitime

Breitling has announced David Beckham as the representative for its Transocean Chronograph Unitime worldtimer watch, establishing a long-term partnership between the Swiss brand and the famous athlete.

Read the article

Nov 13, 2012 by WatchTime

Cameron Diaz, Leonardo DiCaprio and TAG Heuer Team Up for Hurricane Sandy Relief

The glass-cubed planetarium sphere at New York’s American Museum of Natural History was the stage for a star-studded charity event last Saturday night, hosted by Swiss watch brand TAG Heuer and featuring two of its celebrity “ambassadors,” actors Cameron Diaz and Leonardo DiCaprio. WatchTime was among the media attending the gala, which was held to...

Read the article

Nov 12, 2012 by Mark Bernardo

«
1
2
3
4
5
»