Thirty years ago, when the Swatch brand debuted, it stunned the world with a quartz watch whose electronic movement had just 51 parts. The watch’s assembly was fully automated, no human hands required. This year the mass-market brand that gave the Swatch Group its name has done it again. Exhibiting at Baselworld for the first time ever, Swatch arrived with a bang: a new watch called Sistem 51 with a movement — this time, a mechanical automatic — consisting of just 51 parts. (It is by far the least expensive timepiece on Watch Insider’s Top 17.)
Rolex’s sister brand, Tudor, was one of the hottest topics at Baselworld, especially among Americans. Rolex will relaunch Tudor in the United States in September after a 17-year absence, as part of a significant elevation and repositioning of the brand underway since 2010. Tudor introduced four new products at Baselworld, but the star of the Tudor show was the Heritage Chrono Blue watch, a revamped version of one of the most famous Tudors of all, the Montecarlo chronograph, launched 40 years ago and produced for only a few years.
Even before Baselworld started, watch aficionados, and Rolex freaks in particular, were wondering how Rolex would mark the 50th anniversary of the famed Cosmograph Daytona. The answer was for many a surprise: the first platinum Daytona, in a blue and brown color combination never used on a prior Daytona, and with a price of about $75,000. For more details on the watch, including a video, click here.