During the 1970s “Quartz crisis”, the Carrera not only survived, it excelled, with a series of popular quartz editions that demonstrated the brand’s continued preeminence as a pioneer in the Digital Age.
Among the star drivers to wear a Carrera over the next decade were Ferrari’s Niki Lauda, Jackie Ickx, Clay Regazzoni, Mario Andretti, Carlos Reutemann and Jody Scheckter. Every member of Ferrari’s 1970s ‘scuderia’, with whom Heuer had signed on as Official Sponsor and Timekeeper, received a solid gold Carrera engraved with his name and blood type.
Since then, the watch has been worn by every TAG Heuer driving great: Alain Prost, David Coulthard, Kimi Räikkönen, Fernando Alonso, Lewis Hamilton, Jenson Button and Sergio Perez.
