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Swatch Group

Royal Chaos: When a Swatch Drop Becomes a Global State of Emergency
Days of camping, fainting spells, fistfights — and resale prices reaching $8,000. What's really going on?
6 minutes
May 16, 2026
Genius or a Letdown: What Collectors and Industry Insiders Really Think of Swatch × Audemars Piguet
Enthusiasm, scepticism from collectors, and sharp strategic analysis from industry observers — the reaction for Audemars Piguet x Swatch is remarkably nuanced.
4 minutes
May 16, 2026
Bye Bye Labubu and Hermès Charms: The Royal Pop Is the New It-Object for Your Bag
Why the new Swatch x Audemars Piguet isn't just a pocket watch anymore.
5 minutes
May 13, 2026

Swatch x Audemars Piguet: The $400 Royal Oak Exists. It Fits in Your Pocket.

Audemars Piguet just put its most iconic design in a pocket watch made by Swatch. The watch world will never be the same.
5 minutes
May 12, 2026

Pop, Plastic, Practicality: Revival of the Revolutionary Swatch Concept of the 1980s

The innovative system with which Swatch and Audemars Piguet are set to shake up the Watch World.
4 minutes
May 12, 2026

Swatch x Audemars Piguet: "Royal Pop" Is Official

Swatch x Audemars Piguet: "Royal Pop" officially confirmed — the story behind the new collaboration, and when does it hit the market?
4 minutes
May 10, 2026

Is Swatch Teasing Its Next MoonSwatch-Level Collaboration? - This could be big

Swatch has begun teasing a new release for May 16, with cryptic “X Swatch” messaging, pop-art visuals, and speculation pointing in several directions — including, perhaps optimistically, Audemars Piguet.
4 minutes
Deep Inside the Creative System of Swatch
Last year, WatchTime got to see Swatch’s ultra-modern Sistem51 production in Boncourt and talk with the brand’s CEO about the power of ideas, collabs and sustainability, shortly before the launch of the Omega x Swatch “Mission to the Moonphase” MoonSwatch in March 2024.
14 minutes
Sep 15, 2025
Moon Struck: The Blancpain x Swatch Scuba Fifty Fathoms ‘Ocean of Storms’
The Blancpain x Swatch Scuba Fifty Fathoms Ocean of Storms brings a lunar-inspired twist to the collaboration’s sixth model. With a sleek black Bioceramic case, UV-reactive caseback art, and the fully automatic Sistem51 movement, it’s a dive watch that’s as functional as it is celestial.
5 minutes
Aug 19, 2025
11 Watch Brands That Make Their Own Metals - FEATURE
We take a look at 11 watch brands, including Rolex, A. Lange & Söhne, Hublot and Omega, that have invented their own alloys by combining different metals.
6 minutes
Nov 27, 2018
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