From Fratello Watches

Entry-Level Luxury: 5 Mechanical Watches Under $1,000

Call it a “budget” timepiece or an “entry-level luxury” watch: for many out there, it is the first step into a lifelong passion. Fortunately, there are many mechanical watches on the market priced under $1,000. I’ve reported on a number of these watches on my blog,, and the brands represented here come from some of my most popular articles on the subject.

For this list, I selected only timepieces with mechanical movements and disregarded the pre-owned and vintage market. (That’s a subject for another article.) Where possible, I used the average market prices for these watches, which might be a bit less than the official retail prices. To keep it interesting, I not only looked at watches from big brands, but also took the time to see if there were any independent brands that offer watches under $1,000.

So, you might well ask, if companies can make an affordable mechanical watch that sells for $1,000, why are so many of them so much more expensive? You can also turn this question around, of course: how is it possible that some brands can offer a mechanical watch under $1,000 while the average Rolex, Omega or IWC costs five or six times that amount?

The biggest differences between a watch under $1,000 and a watch that has a higher price tag include the level of finishing on the parts, type of movement, finishing of the movement, et cetera. Basically, the number of operations (be it manual or by machines) that are needed to finish a movement, case, bezel, dial, hands, bracelet, clasp and other elements have a large influence on the cost of a watch. Also, chances are quite high that cases or other parts of less expensive watches are manufactured in China. Perhaps the watch is partly (or completely) assembled in China as well. Even if a watch says “Swiss Made,” it is possible that a number of its parts have been manufactured in China. However, to be able to use “Swiss Made” the movement needs to be Swiss; the movement must be cased in Switzerland; and the final inspection by the manufacturer must be executed in Switzerland (source: Federation of the Swiss Watch Industry).

I don’t feel there is anything wrong with a watch made (or partly made) in China, or with one with Chinese components that meets this definition of “Swiss Made.” That said, keep in mind that some watch brands are not completely transparent about where its parts have been manufactured. Now, to the watches I’ve chosen…

1. Xetum Kendrick

Designer and watch enthusiast Jeff Kuo of San Francisco founded his own watch company, Xetum, a couple of years ago. The Xetum Kendrick has a modern-looking design and contains a mechanical, automatic movement, the ETA 2824-2. The watch comes on either a nice black-and-gray NATO strap or a rubber strap with a folding clasp. It’s a very legible watch, with large SuperLuminova hour indexes on a matte black dial. Price: $995. For a slightly more classical look, there is Xetum’s Stinson collection, at the same price.

Xetum Kendrick

2.  Longines HydroConquest

Longines is an important brand in the Swatch Group, positioned in a price range below Omega and above Tissot. The 43-mm Longines HydroConquest is a true diving watch. I selected the reference L3.642.4.96.6, which has a self-winding movement and a blue bezel and dial.  The bracelet can be extended to wear over your diving suit, the bezel is unidirectional, and the crown is screw-down – features every divers’ watch should include. Although they retail a bit above $1,000, you can often find one with a slight discount bringing it just below that price.

Longines HydroConquest - blue dial

3. Victorinox Swiss Army AirBoss Mechanical

Victorinox is famous for its Swiss army knives, but the company is also big in manufacturing watches. Victorinox makes solid, sporty watches, available with both quartz and mechanical movements, that are perfect for daily use. However, our focus here is on mechanical watches under $1,000. This AirBoss watch with pilot-style bracelet in stainless steel has a retail price of only $995. You get a 42-mm stainless steel watch with a self-winding movement (ETA 2824) and a sapphire crystal. The bracelet has a folding clasp with a double lock for security. The military influence is obvious: the gray dial includes a 24-hour scale.

Victorinox AirBoss Mechanical

4. Tissot Heritage Visodate

Tissot, another Swatch Group brand in this overview, has a very interesting timepiece in this price range, one that will actually leave with some change from your $1,000. For approximately $650, you can buy the Tissot Heritage Visodate. I wrote an in-depth review about this watch a while ago (here) and I still think it is one of the best buys out there in this price range. If you like the looks of vintage 1950s timepieces, but with modern dimensions and a day-date feature, take a look at the Tissot Heritage Visodate. The self-winding movement (ETA 2836-2) can be viewed through its transparent caseback. A sapphire crystal protects the classical-looking dial.

Tissot Heritage VisoDate 5. Seiko “Black Monster” SRP307

Last but certainly not least, consider this Seiko “Black Monster” Reference SRP307. This watch is, of course, not Swiss Made,  but has been manufactured entirely in-house in Japan. The self-winding caliber 4R36 is a reliable and solid movement with a day and date feature. The big 45-mm stainless-steel case has a screw-down crown and weighs more than 180 grams (including the steel bracelet). It’s certainly not suitable for everyone. The watch has a Hardlex crystal (Seiko’s hardened version of a mineral crystal). The properties of Hardlex makes it a bit more resistant to bumps and drops (as it is more flexible than sapphire) but scratches more easily than sapphire crystals. This Seiko divers’ watch is water-resistant to 660 feet/200 meters. The price? Approximately $250.

Seiko Monster SRP307









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  1. I bought the Tissot Visodate and have been impressed with the accuracy (+3sec/day). It’s comfortable, looks good and is reasonably readable. The only downside is there is no Lumi-nova or similar for reading in the dark. It is a daytime watch only.

  2. I own the AirBoss and HydroConquest. Even though Longines is considered a higher-end watch company compared to Victorinox, both my watches are equal in quality and accuracy.

  3. D. Goode

    A huge market exist for the price range 1K to 3K . People want a solid mechanical watch but can’t understand spending 10k to 20k on a watch. Hamilton, Frederique Consatant, Tissot and Longines have affordable quality mechanical watches.

  4. Jeremiah Say

    Bought mine (Seiko SRP307) a year ago and I still absolutely love it. I even wrote a short review of this watch on my website
    Great functionality and worth the price!

  5. Bernardo Baldivieso

    Hi this is the blog i Washington just looking for. This help me decide hydroconquest Was a good choice mainly because is a nice dive stying watch and because it could Also look nice with nato strap or a rubber strap. Sadly when i went to The store they didnt have it in stock so i couldnt try it on yet.

    Nervertheless i have looked for other options and Would like to know your opinion if this could classified in the top dive entry luxury Level watchest:

    Hamilton seaview
    Gucci dive
    Tag heuer Aquaracer Quartz 300 mts

  6. I really enjoy reading your emails. I’ve learned, a lot and enjoy the fine writing. Thank you!

  7. fraser stewart

    Excellent topic and well written review. I agree, there are many watches available at the 1000.00 usd price mark. The above watches are clearly good choices – the Longines is beautiful, one of the best looking divers out there.

    There are definitely more of them available, they offer a well built good looking design, excellent movements in an affordable package. It’s my hope more prospective buyers read this article and realize a Swiss mechanical watch is in the realm of possibility without placing a second mortgage on the family home.

    In my mind, watches in this price range are an important stepping stone which will ultimately lead to growth in the industry.

  8. Bert Allen

    Thanks for noting the 180 gram weight of the Seiko Monster – a meaningful statistic that
    should be included in reviews of all watches with unreasonable heft.

  9. A subjective list like this is always difficult, with the sheer number of choices available. Nice job. If you’re talking Swiss made mechanicals, I don’t think you have this conversation without a Hamilton model. Their Khaki field watch and Jazzmaster series offer models under one thousand dollars mostly with ETA movements. Frederique Constant, Mido and Steinhart, which uses different Swiss movements like Soprod and Unitas are nice choices also.
    You also mentioned the Seiko which potentially widens this list. You picked the Seiko Monster, but this could have been a plethora of Seiko models. They offer a wide range of mechanical watches from one hundred dollars up to one thousand. Orient and Orient Star with movements on par with the Swiss is also an excellent value/price proposition.

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