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Longines

Longines is a Swiss watch brand and a subsidiary of the Swatch Group. Longines was launched in 1832 and is popular for its connection to aviation through the Longines Aviator watches. Charles Lindbergh designed a watch after his flight over the Atlantic and Longines still produces this model today.

In 1896 Longines was the time keeper of the Olympics and has since seen a number of endorsements from sports celebrities and adventurers. The first Longines in-house movement (caliber) was produced in 1867. Notable lines are the Longines sports watchs, Longines aviation watches, Among the more popular Longines watch models are the Longines Master Collection, Longines Legend Diver, Longines Conquest Classic.

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Ladies Time: Longines Reimagines the Evidenza Collection

Longines, the world’s oldest registered watch manufacturer, has effectively set timekeeping standards in many fields throughout its history. From the first pilot’s watches that accompanied aviation pioneers such as Charles A. Lindbergh and Amelia Earhart on their daring adventures, to various equestrian disciplines, to alpine ski racing and other competitions. Setting a new standard now,...

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Sep 22, 2022 by Sabine Zwettler

Celebrating Watchmaking Legacy: The Longines Master Collection 190th Anniversary

To mark its 190th anniversary, Longines is presenting a series of three exclusive timepieces from The Longines Master Collection, a line emblematic of its rich heritage. As the oldest registered watchmaker in the world, Longines has been setting benchmarks in many areas and in all elements throughout its history. From the first pilot’s watches that...

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Sep 14, 2022 by Sabine Zwettler

PORTFOLIO

Splash! A Plunge Into the Colorful World of Watersports Watches

Take the plunge with us into the colorful world of water sports in our latest dip into the WatchTime Archives! Here you can find professional instruments with appealing technologies, styles, and prices. In this article, we present divers’ watches without complex additional functions (e.g., chronographs) because the watches listed here are designed to focus your...

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Jul 31, 2022 by Alexander Krupp

Back in Black: Hands-on with the Longines Heritage Classic Black “Sector Dial”

Today we revisit the WatchTime archives for a hands-on with the Longines Heritage Classic Black “Sector Dial.” This article was originally published in 2021. Few brands have seen as much sustained success with their vintage-inspired designs as has Longines. With a slew of recent additions to retro-chic Heritage collection — among them the Heritage Classic...

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Jul 17, 2022 by Caleb Anderson

Longines Introduces Fast-Paced Ultra-Chron With Ultra Chronometer Certificate

Every year is a good year for diver’s watches, but 2022 seems to even top its forerunners. Among the latest manufacturers to explore the deep waters is Swiss traditional brand Longines, with it now reviving a fast-paced jewel from its history in the Ultra-Chron Diver, the model based upon a vintage original which first plunged...

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Jun 1, 2022 by Sabine Zwettler

Colorful Gray: 14 Watches With Gray Dials

Trendy watches of the past few years have been mainly blue and green. Now we’re seeing something completely new: gray. So take a few minutes to view some of today’s most exciting gray watches and immerse yourself in the diversity of color. It’s time well spent. Watches have become noticeably more colorful during the past...

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May 22, 2022 by Ruediger Bucher

Longines Flies the Straits With the Spirit Zulu Time

Pilot’s watches are among the most popular of all types of timepieces, offering high functionality, robustness and sporty/casual charisma. Marrying yesteryear’s styles with today’s state-of-the-art technical advancements, vintage-style pilot’s are particularly sought after, and even more so if they have a GMT function. Offering the indication of three time zones and tasteful looks as well as...

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Mar 23, 2022 by Sabine Zwettler

Little Helpers: A Closer Look at Subdials

Chronograph (stopwatch), chronometer (precision certificate), tourbillon (an escapement to increase accuracy) and Geneva Waves (a traditional Swiss decoration technique): the horological dictionary is full of terminology that gets enthusiasts excited but may mean very little to outsiders. However, some expressions are self-explanatory, such as the subdials. As their name suggests, these are small dials that...

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Mar 15, 2022 by Sabine Zwettler

Green Rambles: Why Aren’t You A Bit More Critical?

Criticism and watch journalism have always been on edge with one another. One could argue that there is a great dependency between the writing press and the watch brands. Even at WatchTime, many of the brands we cover also advertise with us, so we better be nice to them, or not? We are indeed, but...

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Mar 14, 2022 by Martin Green

No Date, No Problem: Six Watches Without Date Displays

While a date display is usually regarded as one of the most popular complications, some purists are opting more and more for harmony and symmetry on their dials by choosing a watch without a date window. Here are six notable recent examples. Back to the Forties: IWC Big Pilot’s Watch 43IWC downsized the case of...

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Mar 8, 2022 by Alexander Krupp

Ready for Takeoff: The Story of Longines and the Pioneers of Aviation

Daring pilots relied on Longines watches aboard their flying machines in the 1920s and 1930s. The brand’s recently launched Spirit models recall this exciting history. Freezing cold. Deafening noise. Leaden fatigue. He’s been flying for 11 hours and now night has fallen over the Atlantic Ocean. It will be more than twice as long before...

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Mar 1, 2022 by Ruediger Bucher

FEATURE

Field Ready: The Complicated Story of the Simple Field Watch

How the field watch journeyed from saving lives in the hellish trenches of World War I to decorating the wrists of fashionably rugged-looking civilians a century later is a rather befuddling tale. In this feature from the WatchTime archives, correspondent Allen Farmelo takes us through it.

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Feb 11, 2022 by Allen Farmelo

Borrowed Time: Reviewing the Longines Spirit Chronograph 42mm

Longines introduced its Spirit collection in 2020, drawing its main inspiration from the timepieces that it produced in the early 20th century for pilots and explorers; Amelia Earhart, Howard Hughes, and Paul-Emile Victor were among the brand’s most famous wearers, along with Charles Lindbergh, who famously co-designed the Hour Angle, Longines’ most emblematic and enduring...

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Jan 21, 2022 by Mark Bernardo

The History Channelers: Inside the Longines Heritage Collection

The vintage-look trend continues apace, and one watch brand has devoted an entire family within its portfolio to resurrecting timepieces from its long and creative history. In this feature from the WatchTime archives, we explore the origins, inspirations, and varied offerings of Longines’s ever-expanding Heritage Collection.

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Jan 12, 2022 by Mark Bernardo

Borrowed Time: Longines Spirit Ref. L3.810.4.53.0 Three-Hand Date

Longines’ major release in 2020 was its Spirit collection, which it described as drawing “traditional features from pilot’s watches and combin[ing] them with contemporary lines and codes.” All of the watches pay stylistic tribute to the vintage models worn by adventurous, early 20th-century aviators like Amelia Earhart and Howard Hughes, with standout features including an...

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Jan 10, 2022 by Mark Bernardo

2021, The Watch Year in Review: Seven High-Flying Pilots’ Watches

By almost any standard, the luxury watch world enjoyed a successful year in 2021 despite the lingering effects of the Covid-19 pandemic and its worldwide economic consequences — with high-profile retailers reopening and expanding, new auction records set, some large-scale industry events (like our own WatchTime New York) returning, and of course, a host of...

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Dec 28, 2021 by Mark Bernardo

Black Friday Special: 26 Ladies’ Watches for the Holidays

Women today have more options than ever when it comes to choosing their favorite watch. These new models designed for women have a sparkle and appeal all their own and are a perfect holiday gift. BELL & ROSSThe new Bell & Ross BR 05 Diamonds brings a shimmering look to the modern architectural lines of...

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Nov 26, 2021 by Dara Hinshaw

Mission Timers: Five Modern Watches with MIL-SPEC Origins

Like Jeeps, GPS, and the Internet, some of today’s popular wristwatch models started out as military projects. Here are five modern timepieces whose ancestors were made-to-order for soldiers, sailors, and airmen.

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Nov 5, 2021 by Mark Bernardo

An Ocean of Blue: Seven Bucherer Blue Watches at the Bucherer 1888 Time Machine in NYC

After many months of anticipation, the new Bucherer 1888 57th Street flagship store, formerly the Tourneau Time Machine, had its grand re-opening this fall after an extensive renovation and re-branding under the ownership of the Bucherer Group, which acquired Tourneau in 2018. Among the many exciting items the revamped store offers are the first-ever Bucherer...

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Oct 8, 2021 by Mark Bernardo

Longines Spirit Titanium Brings the Vintage Aviation-Inspired Family Into the Modern Era

Longines embraced its heritage as a provider of watches to pioneering aviators and other adventurers of the early 20th century with the launch of its Spirit collection in 2020. Like the majority of timepieces in Longines’s portfolio, the first batch of Spirit models — including the handsome Spirit Chronograph that I reviewed here — all...

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Sep 12, 2021 by Mark Bernardo
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