Video: Baume & Mercier Capeland Flyback Chronograph

Sebastien Secchi & Benoît Patte

For 2011 the 180-year-old brand is launching a new chronograph in its Capeland line. The 44mm case, available in steel or 18K red gold, houses a La Joux-Perret automatic bi-compax chronograph movement with flyback and date. The dial offers a distinctly vintage appeal with telemeter and tachymeter scales. Blued or gilt Breguet hands complete the retro look. Click here for photos of the Capeland … [Read more...]

Baume & Mercier Clifton Complete Calendar

Baume & Mercier Clifton Complete Calendar front

Among the big news coming out of this year's SIHH watch fair was Baume & Mercier's launch of an entirely new men's collection, the Clifton, inspired by a 1950s model from the brand's extensive archives. The collection consists of the Automatic, a three-hand model with small seconds; the Clifton 1830, a gold version directly influenced by the 1950s original; and one that particularly caught my … [Read more...]

SIHH Sneak Preview: Baume & Mercier’s New Clifton Men’s Collection

Baume & Mercier Clifton men's watch in rose gold

Baume & Mercier has announced it will be launching a new line of men's watches, called Clifton, at the SIHH watch fair in Geneva this coming January. We've obtained some info and photos of some of the new watches, whose design is inspired by a vintage 1950s Baume & Mercier watch. … [Read more...]

Baume & Mercier Launches E-Boutique

Baume_ebotique

Baume & Mercier has just launched an e-boutique, an online and over-the-phone shopping service, at www.baume-et-mercier.com. In addition to the standard online shopping experience, Baume & Mercier seeks to recreate the boutique experience by offering a “white glove” service, in which shoppers can contact a Baume & Mercier expert by phone who can guide them through the buying … [Read more...]

Baume & Mercier Classima Jump Hour

This year the 180-year-old Baume & Mercier brand is launching a new jump hour in its Classima line. The polished stainless steel case measures 42mm and houses a automatic winding Dubois Depraz 14400 movement with an openworked oscillating weight finished with Côtes de Genève and brand's trademark Phi symbol. Find pricing and wallpaper inside. … [Read more...]

WatchTime Contest: Win a Baume & Mercier Watch

Baume & Mercier Capeland 10088 front

WatchTime and Baume & Mercier want to see your best vacation photo. Head over to our Facebook page to enter our photo contest for a chance to win a Baume & Mercier watch.*  To enter, simply like us on Facebook and click on the “Photocontest” tab to upload your vacation photo. Our Facebook fans will vote on their favorite picture, and the winner will be decided by a jury from Baume … [Read more...]

Capeland 10088 is Baume & Mercier’s First Limited Edition for U.S.

Baume & Mercier Capeland 10088 front

Baume & Mercier traces its founding all the way back to 1830 in Geneva, but it has never created a limited-edition watch for the U.S. market until now. The Capeland 10088, limited to 250 pieces and sold exclusively at select Tourneau stores nationwide, will be the first, making its debut this fall. … [Read more...]

WatchTime’s September-October Issue is On Sale Now!

WatchTime Sept-Oct 2012 Cover

WatchTime’s September-October issue is on newsstands now, with tests of Rolex's new Explorer II and Breitling Transocean, an in-depth technical report on the Cartier ID Two concept watch, brand profiles of Ball Watch and Hanhart, and more. Click here for highlights from the issue... … [Read more...]

Baume & Mercier Adds Hampton Mini Timepieces

hamilton

Baume & Mercier have introduced a new line of ladies' mini timepieces to their Hampton Collection. These petite quartz watches have a 34.5 x 22mm case. In addition to the stainless steel bracelet, they will also be available with an alligator strap in a variety of colors. … [Read more...]

Talking Watches With New Alpina Brand Ambassador William Baldwin

Billy_Baldwin_150

Recently, the sporty Swiss watch brand Alpina announced that actor William Baldwin (Backdraft, The Squid and the Whale, TV's "Gossip Girl") will be the celebrity brand ambassador for its new line of Alpina Divers watches. The brand welcomed Baldwin in a gala press event at New York's Maritime Hotel in late June. At the event, WatchTime sat down with the actor — a fan and collector of fine … [Read more...]

Million-Dollar Club: What Watch Brands Spent the Most on Advertising in 2011?

Rolex/Chanel/BellRoss/Omega graphic

If watch advertising is a barometer of the health of a market — and it is — then the U.S. watch market is bouncing back after the catastrophe of 2009. Spending on watch advertising in the United States jumped 16 percent in 2011 to $365.8 million, indicating that the watch market here is improving. … [Read more...]

2011: The Year in Review Quiz, Part 1

It's December, and you know what that means. It's time to look back. Have you been paying attention for the past 12 months? You knew there would be a quiz, right? Say goodbye to 2011 with this little test the focuses on some of the most (and least) important stories of the year. As always, the answers appear at the end. Good luck! … [Read more...]

2011 Digital IQ Index Finds Luxury Watch Brands Lagging

L2 bills itself as a think tank for digital innovation, and each year the group releases the Digital IQ Index which ranks the “digital competence” of 35 leading luxury watch and jewelry brands. The newest rankings are out, and to the surprise of few, watch brands do not fare well. Find out who is gifted and who is feeble inside. … [Read more...]

Richemont Reports Strong Results for the Fiscal Year Ended March 31

Richemont saw strong sales growth across all segments and geographic regions for the year ended March 31, with the specialist watchmakers posting record sales and profits despite the stronger Swiss franc. The group reported record cash flow from operations of €1.696 billion. Operating profit increased by 63%, double the rate of growth of sales, to €1.355 billion. … [Read more...]

Baume & Mercier Classima Jump Hour

This year 180-year-old Baume & Mercier is introducing a new Jump Hour in the Classima line. The 42mm polished stainless steel case houses an automatic Dubois Depraz 14400 movement. A display back reveals the openworked oscillating weight finished with Côtes de Genève and the brand’s trademark Phi symbol. Find pricing and wallpaper inside. … [Read more...]

Baume & Mercier Capeland Flyback Chronograph (Video)

For 2011 the 180-year-old brand is launching a new chronograph in its Capeland line. The 44mm case, available in steel or 18K red gold, houses a La Joux-Perret automatic bi-compax chronograph movement with flyback and date. The dial offers a distinctly vintage appeal with telemeter and tachymeter scales. Blued or gilt Breguet hands complete the retro look. Find wallpaper and prices inside. … [Read more...]

Gwyneth Paltrow Joins Baume & Mercier Family

Gwyneth Paltrow has joined Baume & Mercier as a friend of the brand. The new relationship kicks off with an exclusive cocktail party at SIHH in Geneva on January 17. The multi-talented Oscar-winning actress recently sang her way into the hearts of a new generation with her rendition of Cee-Lo’s Forget You on Glee, and she made her live singing debut performing the title track from her movie … [Read more...]

Beyond Tiger: Watches, Celebs, and Scandal

If, in the wake of the Tiger Woods scandal, you were wondering about the status of his endorsement deal with TAG Heuer, you need only check the company’s Web site for the answer. As this is written, the TAG Heuer home page features a statement from brand CEO Jean-Christophe Babin that “The partnership with Tiger Woods will continue,” while acknowledging that the use of his image in certain … [Read more...]

Salon International de la Haute Horlogerie (SIHH)

The following brands will exhibit their timepieces to invited trade only at the Palexpo in Geneva: A.Lange & Söhne, Alfred Dunhill, Audemars Piguet, Baume & Mercier, Cartier, JeanRichard, Girard Perregaux, Greubel Forsey, IWC, Jaeger LeCoultre, Montblanc, Officine Panerai, Parmigiani Fleurier, Piaget, Ralph Lauren Watch & Jewelery Co, Richard Mille, Roger Dubuis, Vacheron … [Read more...]